Fitbit has released a set of sleep tools to help Fitbit users improve their sleep consistency and overall health.
Sleep plays a critical role in health and wellbeing, from protecting against cardiovascular disease, diabetes and obesity, to boosting neurocognitive functions, mental health and longevity. Available today on the free Fitbit app and compatible with all Fitbit devices that track sleep, Fitbit’s new Sleep Schedule feature helps guide you to get a more consistent pattern of sleep with:
- Personalised sleep goals based on your sleep data to achieve your optimal amount of sleep each night
- Customised bedtime and wakeup targets to establish sleep consistency
- Reminders to stay on schedule, and a sleep schedule history to chart your progress
These tools are the first in a series of new sleep features being developed in collaboration with Fitbit’s new panel of leading sleep experts that includes Drs. Michael Grandner at the University of Arizona, Allison Siebern at Stanford University, and Michael Smith at Johns Hopkins University.
The Fitbit app is a vital part of the Fitbit platform – consisting of devices, apps, social and motivational features, advice and personalised coaching – which is continually getting smarter and easier to use with features like automatic sleep tracking and exercise recognition to make tracking your health and fitness effortless. Working in harmony, the Fitbit platform helps people make behavioural changes to be more active, exercise more, eat smarter, track their sleep and manage their weight. While many people understand the benefits and importance of a good night’s sleep for their health, getting enough sleep (7 to 9 hours) and regularly going to bed around the same time each night can be a challenge.
According to Fitbit’s sleep experts, adhering to a consistent sleep routine is one of the most important things people can do to improve their sleep: “If you’re constantly changing your sleep routine, it can have the same effect as giving yourself jetlag because you are continually changing your circadian rhythm, also known as your internal clock, which can negatively impact your health and wellness,” said Michael Grandner, PhD, MTR, CBSM. “To improve your physical performance, mental health and cognitive functions, you should aim to get a sufficient amount of sleep each night and be consistent with the times you go to sleep and wake up each day. Fitbit’s new Sleep Schedule tool makes it easier for people to see how much sleep they’re actually getting in order to establish a healthy routine – this has the potential to help millions of people around the world improve their sleep and overall wellbeing, which is really exciting.”
Research has shown that getting enough sleep can also positively impact how much you exercise the next day and is vital to post-training recovery, playing an integral role in the body’s ability to repair itself. Additionally, Fitbit data also shows a correlation between consistent bedtimes and daily active minutes, especially for users who go to bed early each night. Users who sleep an average of 7 to 9 hours nightly also have a lower body mass index (BMI) than those who sleep only 3 to 4 hours per night, while those who are overweight or obese (BMI over 25) on average sleep over an hour (70 minutes) less per week than those with a normal BMI (BMI 18.5-25).
“What’s great about the new Fitbit Sleep Schedule feature is that it looks at your sleep data from your Fitbit device you’re wearing day and night, analyses it for patterns and creates a personalised schedule just for you,” said Tim Roberts, Executive Vice President, Interactive at Fitbit. “This is a great example of how we’re providing guidance using Fitbit data to help millions of people develop healthier habits and routines, and is just the first in a series of new sleep features that we’re working on to help our users improve their health through data and coaching.”
Enhanced Sleep Tracking Features
The new Sleep Schedule features on the Fitbit app will help you meet your sleep goals and maintain a more consistent pattern of sleep through these tools:
- Sleep Goal: Based on your sleep data from your Fitbit tracker, you can follow the app’s personalised recommendations or set your target number of hours to make sure you’re getting enough sleep each night.
- Bedtime and Wake Up Targets: Based on your sleep goal and past sleep behaviour from your Fitbit tracker, the app will recommend target bedtime and wake up times. You can customise these based on your personal preferences and schedule.
- Bedtime and Wake Up Reminders: To help you reach your sleep goal and regularly go to bed and wake up more consistently, you can receive push notification reminders on your smartphone. You can also set a silent wake alarm on your Fitbit tracker based on your wake up target.
- Sleep Schedule History Chart: Track your sleep consistency over time to determine if you’re meeting your goals or if you need to adjust your sleep schedule.
About Fitbit’s Sleep Experts
Fitbit established a panel of leading sleep experts to provide a wealth of academic expertise as it develops innovative and effective sleep features for its users. Their expertise spans a variety of sleep-related topics including health, chronic diseases and insomnia.
- Michael Grandner, PhD, MTR, CBSM, the director of the Sleep and Health Research Program at the University of Arizona, is certified in Behavioural Sleep Medicine and focuses his research on how sleep and sleep-related behaviours are related to cardiovascular disease, diabetes, obesity, neurocognitive functioning, mental health and longevity.
- Allison Siebern, PhD, CBSM, a consulting assistant professor at Stanford University Sleep Medicine Center and director of the Sleep Health Integrative Program at the Fayetteville VA Medical Center in North Carolina, is board certified in behavioural sleep medicine by the American Academy of Sleep Medicine. She has over a decade of clinical and research expertise in the field of sleep, including examining the factors associated with successful treatment outcomes using Cognitive Behaviour Therapy for Insomnia (CBTi).
- Michael Smith, PhD, CBSM, is a professor of Psychiatry, Neurology, and Nursing at the Johns Hopkins University, School of Medicine. He is also the director of the Center for Behaviour and Health, founder of Johns Hopkins’ Behavioural Sleep Medicine Program and co-directs the NIH-funded Center for Sleep-Related Symptom Science. His research focuses on the neurobehavioural causes, consequences, and treatments of insomnia and sleep loss with an emphasis on the interface between sleep and pain.
Online retail gets real
After decades of experience in selling online, retailers still seek out the secret of reaching the digital consumer, writes ARTHUR GOLDSTUCK.
It’s been 23 years since the first pizza and the first bunch of flowers was sold online. One would think, after all this time, that retailers would know exactly what works, and exactly how the digital consumer thinks.
Yet, in shopping-mad South Africa, only 4% of adults regularly shop online. One could blame high data costs, low levels of tech-savviness, or lack of trust. However, that doesn’t explain why a population where more than a quarter of people have a debit or credit card and almost 40% of people use the Internet is staying away.
The new Online Retail in South Africa 2019 study, conducted by World Wide Worx with the support of Visa and Platinum Seed, reveals that growth is in fact healthy, but is still coming off a low base. This year, the total sale of retail products online is expected to pass the R14-billion mark, making up 1.4% of total retail.
This figure represents 25% growth over 2017, and comes after the same rate of growth was seen in 2017. At this rate, it is clear that online retail is going mainstream, driven by aggressive marketing, and new shopping channels like mobile shopping.
But it is equally clear that not all retailers are getting it right. According to the study, the unwillingness of business to reinvest revenue in developing their online presence is one of the main barriers to long-term success. Only one in five companies surveyed invested more than 20% of their online turnover back into their online store. Over half invested less than 10% back.
On the surface, the industry looks healthy, as a surprisingly high 71% of online retailers surveyed say they are profitable. But this brings to mind the early days of Amazon.com, in 1996, when founder Jeff Bezos was asked when it would become profitable.
He declared that it would not be profitable for at least another five years. And if it did, he said, it would be in big trouble. He meant that it was so important for long-term sustainability that Amazon reinvest all its revenues in customer systems, that it could not afford to look for short-term profits.
According to the South African study, the single most critical factor in the success of online retail activities is customer service. A vast majority, 98% of respondents, regarded it as important. This positions customer service as the very heart of online retail. For Amazon, investment back into systems that would streamline customer service became the key to the world’s digital wallets.
In South Africa online still make up a small proportion of overall retail, but for the first time we see the promise of a broader range of businesses in terms of category, size, turnover and employee numbers. This is a sign that our local market is beginning to mature.
Clothing and apparel is the fastest growing sector, but is also the sector with the highest turnover of businesses. It illustrates the dangers of a low barrier to entry: the survival rate of online stores in this sector is probably directly opposite to the ease of setting up an online apparel store.
A fast-growing category that was fairly low on the agenda in the past, alcohol, tobacco and vaping, has benefited from the increased online supply of vapes, juices and accessories. It also suggests that smoking bans, and the change in the legal status of marijuana during the survey, may have boosted demand.
In the coming weeks, we can expect online retail to fall under the spotlight as never before. Black Friday, a shopping tradition imported “wholesale” from the United States, is expected to become the biggest online shopping day of the year in South Africa, as it is in the USA.
Initially, it was just a gimmick in South Africa, attempting to cash in on what was a purely American tradition of insane sales on the Friday after Thanksgiving Day, which occurs on the third Thursday of November every year. It is followed by Cyber Monday, making the entire weekend one of major promotions and great bargains.
It has grown every year in South Africa since its first introduction about six years ago, and last year it broke into the mainstream, with numerous high profile retailers embracing it, and many consumers experiencing it for the first time.
It is now positioned as the prime bargain day of the year for consumers, and many wait in anticipation for it, as they do in the USA. Along with Cyber Monday, it provides an excuse for retailers to go all out in their marketing, and for consumers to storm the display shelves or web pages. South African shoppers, clearly, are easily enticed by bargains.
Word of mouth around Black Friday has also grown massively in the past two years, driven by both media and shoppers who have found ridiculous bargains. As news spreads that the most ridiculous of the bargains are to be had online, even those who were reticent of digital shopping will be tempted to convert.
The Online Retail in SA 2019 report has shown over the years that, as people become more experienced in using the Internet, their propensity to shop online increases. This is part of the World Wide Worx model known as the Digital Participation Curve. The key missing factor in the Curve is that most retailers do not know how to convert that propensity into actual online shopping behaviour. Black Friday will be one of the keys to conversion.
Carry on reading to find out about the online retailers of the year.
Reliable satellite Internet?
MzansiSat, a satellite-Internet business, aims to beam Internet connections to places in South Africa which don’t have access to cabled and mobile network infrastructure, writes BRYAN TURNER.
Stellenbosch-based MzansiSat promises to provide cheap wholesale Internet to Internet Service Providers for as little as R25 per Gigabyte. Providers who offer more expensive Internet services could benefit greatly from partnering with MzansiSat, says the company.
“Using MzansiSat, we hope that we can carry over cost-savings benefits to the consumer,” says Victor Stephanopoli, MzansiSat chief operating officer.
The company, which has been spun off from StellSat, has been looking to increase its investor portfolio while it waits for spectrum approval. The additional investment will allow MzansiSat’s satellite to operate in more regions across Africa.
The MzansiSat satellite is being built by Thales Alenia Space, a French company which is also acting as technical partner to MzansiSat. In addition to building the satellite, Thales Alenia Space will also be assisting MzansiSat in coordinating the launch. The company intends to launch the satellite into the 56°E orbital slot in a geostationary orbit, which enables communication almost anywhere in Africa. The launch is expected to happen in 2022.
The satellite will have 76 transponders, 48 of which will be Ku-band and 28 C-band. Ku-band is all about high-speed performance, while C-band deals with weather-resistance. The design intention is for customers of MzansiSat to choose between very cheap, reliable data and very fast, power-efficient data.
C-band is an older technology, which makes bandwidth cheaper and almost never affected by rain but requires bigger dishes and slower bandwidth compared to Ku-band connections. On the other hand, Ku-band is faster, experiences less microwave interference, and requires less power to run – but is less reliable with bad weather conditions.
MzansiSat’s potential military applications are significant, due to the nature of the military being mobile and possibly in remote areas without connectivity. Connectivity everywhere would be potentially be life-saving.
Consumers in remote areas will benefit, even though satellite is higher in latency than fibre and LTE connections. While this level of latency is high (a fifth of a second in theory), satellite connections are still adequate for browsing the Internet and watching online content.
The Internet of Things (IoT) may see the benefits of satellite Internet before consumers do. The applications of IoT in agriculture are vast, from hydration sensors to soil nutrient testers, and can be realised with an Internet connection which is available in a remote area.
Stephanopoli says that e-learning in remote areas can also benefit from MzansiSat’s presence, as many school resources are becoming readily available online.
“Through our network, the learning experience can be beamed into classrooms across the country to substitute or complement local resources within the South African schooling system.”