ExactTarget takes on new partner

ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimise the interactive marketing campaigns of ExactTarget clients across Europe, the Americas, the Middle East and Asia.

Under the partnership, Acceleration’s team of experts will augment ExactTarget’s team of nearly 200 professional services consultants and network of more than 500 global interactive agencies to provide implementation, systems integration and delivery services to ExactTarget clients. ‚Partnering with Acceleration provides clients in cities around the globe instant access to local experts certified in delivering unparalleled results with ExactTarget’s interactive marketing platform,‚ said Sameer Kazi, ExactTarget’s senior vice president of client services.

‚Acceleration’s deep roots in interactive marketing and expertise powering the email, mobile, social media and Web campaigns of some of the world’s top brands makes them a perfect partner to assist our clients in achieving unmatched return on their marketing investment.‚

Acceleration has more than a decade of experience delivering results for clients in the digital marketing, publishing and advertising industries using email marketing, Web analytics, ad operations, paid search marketing, rich media and mobile marketing. ‚This deep expertise and ability to integrate ExactTarget with other online marketing and analytics systems provides a flexible set of international resources to support the growing global demand for sophisticated, multi-system and multi-channel interactive marketing campaigns‚ , Kazi said.

‚Marketers are under increasing pressure to boost the return on investment of their interactive marketing efforts while managing the explosive growth of social media alongside email and mobile marketing,‚ said Stephan Pretorius, Acceleration’s president.

‚By partnering with ExactTarget, we’ll have the technology and the team to help marketers meet their goals and maximize their interactive marketing efforts.‚ The announcement of the partnership follows Forrester Research naming ExactTarget a ‚leader‚ in email marketing and awarding the company a perfect 5 of 5 in the Customer Category of ‚The Forrester Wave Email Marketing Service Providers Q4 2009‚ (December 2009) report.

The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting ‚with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.‚ To download the report, visit www.ExactTarget.com/Wave09.