This past weekend (14-16 June 2019), Marvel Studios’ Avengers: Endgame passed R100 million at the South African Box Office, the second film in history to do so.
This comes off the back of the unprecedented record-shattering debut in cinemas when Avengers: Endgame opened on 26 April, achieving the biggest industry opening weekend (R34 million), the biggest opening day (Friday 26 April, R9.2 million) and the biggest single day (Saturday 27 April, R11.8 million). The film passed a number of other milestones, including the biggest ever opening weekend of any Super Hero, Marvel Studios and Disney film, and it became the fastest film to hit the R30 million mark in South Africa.
After only its second weekend of release (3-5 May), the film crossed it’s 2018 predecessor Avengers: Infinity War to become the second highest-grossing film of all time. This means that Marvel Studios now holds the top 3 all-time positions at the local Box Office with Black Panther, Avengers: Endgame and Avengers: Infinity War.
“These records showcase the extraordinary support Marvel Studios continues to garner from cinema-goers,” says Christine Service, Senior Vice President of The Walt Disney Company Africa. “Following the historic runs of Black Panther, Avengers: Infinity War and Avengers: Endgame, we are eagerly anticipating the continued expansion of the Marvel Cinematic Universe and look forward to celebrating it with fans across the country.”
Marvel Studios’ Avengers: Endgame is currently in cinemas.