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Driving into the future

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One of the next great frontiers of consumer technology will be that of the car. It will soon be able to connect to the Internet and provide us with services in ways that we can only begin to imagine, writes MICHAEL FRANS of T-Systems.

One of the next great frontiers of consumer technology will be the humble automobile. No longer just a piece of physical engineering, the car of the future will soon connect us to the digital world in ways that stretch the imagination and excite our ambitions. And that future is not very far away.

For consumers, connected cars promise to make our lives simpler, more convenient, and safer – augmenting our digital lifestyles in a variety of ways. For vehicle manufacturers, dealers, and workshops, connected cars will open up new opportunities for enhanced “after-market” customer engagement. It will enable more proactive maintenance and support, real-time diagnostics, and ultimately, a number of new revenue streams. For society at large, connected cars will play an essential role in realising the vision of ‘smart cities’ – as they transmit information that informs the design of road networks, facilitates traffic management, and improves the lives of citizens in a host of ways.

So, just what does the term ‘connected car’ mean? Broadly speaking, there are six areas that we can consider:

·         Entertainment: Connected services can host libraries of audio and video media content, or stream podcasts and internet radio. Safety considerations being high on the agenda, video content is more applicable to panel displays to passengers in the back seats.

·         Geo-location services: Information about points-of-interest in the local area – such as restaurants, hotels and parking bays will bring greater levels of convenience to drivers, and unlock opportunities for enhanced loyalty and satisfaction for various companies.

·         Customer safety: real-time, on-board diagnostics tools can communicate directly with manufacturers, dealers, and emergency services. So, if a car is in an accident, it can send an alert directly to paramedics. Faults with the electronics or the mechanics can be automatically reported to the right service providers. Or, if the car exceeds a speed limit, for example, then driver can be alerted.

·         Track and trace for fleets: fleet managers have used connectivity for a while now, to manage the routes travelled by cargo vehicles, for instance. With the connected car, more detailed information can be captured and used to optimise activities like route planning and vehicle maintenance.

·         APIs that enable a third-party ecosystem: everyone, from tyre fitment centres, to coffee shops, to electric car charging stations will benefit from the real-time flow of information – creating opportunities for more tailored and useful marketing.

·         Data integrity and security management: Technology and automotive companies will need to ensure that the transmission of all this data happens security and does not expose the driver to new risks.

For all this to happen, a new form of platforms wars may soon emerge, with many software companies forging consortiums and pinning their hopes on developing the ‘connected car platform’ that will become ubiquitous. Last year, we saw a two leading technology companies announce solutions leveraging voice commands as well as steering wheel buttons with uptake from a number of car manufacturers. Other technology companies and vehicle manufacturers are taking different directions. However, ignoring this fragmented ecosystem for now, the exciting promise of the connected car is tantalising close for consumers.

Connected cars will effortlessly integrate into the fabric of our lives – helping us book parking bays at the Gautrain station as we are approaching, presenting coupons for the coffee shop on the way to work, sending alerts to colleagues or family when the traffic means we will arrive late, and serving up our favourite music based on the playlist on our smartphone. From there, connected cars will pave the way for increased levels of driving automation and robotics. From predictive driving systems that warn us of dangerous intersections or impending snarl-ups on the freeway, to semi-autonomous systems that take over driving responsibilities in certain situations, to a state of full automation.

In the future, we could well be sending our cars to collect the dry cleaning, pick up some lunch, or even to get the kids from school. While this may still be some way off, very few would argue that driving is a mundane chore that simply has to be done. Over the coming years we’ll hand over increasing driving responsibilities to the magic ones and zeros of the digital age, freeing us up to spend more time doing what really matters to us.

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Ford speeds into esports

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Across the world, millions of people every day get behind the wheel of a virtual Ford vehicle and enjoy racing against friends and as part of online communities. Now the company is going to be seeking out the best online racers to form its first-ever esports teams.

Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team.

In 2019, the global esports market is expected to generate revenues of about R16, 7 billion ($1.1 billion) up 26.7% year on year; the audience will reach 453.8 million people, made up of 201.2 million esports enthusiasts and 252.6 million occasional viewers. Contrary to the popular stereotype, the average gamer is in their early thirties.

Ford is increasingly intrigued by synergies between gaming and mobility and how they could help shape the way in which we all get about in the future – whether that is as commuters, as passengers in autonomous vehicles or simply enjoying the thrill of performance.

“The distinction between real and virtual worlds is blurring. Gaming is now a part of mainstream culture. Top gamers challenge professional race drivers in real life and many of our day-to-day activities are ‘gamified’, from using fitness apps to collecting loyalty points for a free coffee,” said Amko Leenarts, director, Design, Ford of Europe. “Harnessing the passion and expertise of the gaming community will help evolve our thinking around what future journeys will look like – something that we are all committed to and really excited about.”

In 2017, Ford became the first manufacturer to host a stand at Gamescom, which boasts more than 1,000 exhibitors that attract hundreds of thousands of visitors every year, and last year, the company pioneered the first-ever vehicle reveal at the show – unveiling the Ford Ranger Raptor.

Among the games that Fordzilla will compete on is the award-winning Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. The Forza franchise is the best-selling racing franchise of this console generation and is home to one of the largest racing communities in the world. Millions of people worldwide play Forza games each month with 1 million players choosing Ford vehicles.

“We are pleased to see Forza Motorsport continuing to be the game of choice for big brands like Ford as they launch esports initiatives,” said Justin Osmer, Sr. Manager of Partnership Development at Turn 10 Studios, the creators of Forza Motorsport. “With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate.”

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How tech is keeping us young

Research by Lenovo revealed people who use tech feel, on average, 11 years younger.

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Technology is making the world feel younger, healthier and more emotionally connected, reveals new research by Lenovo, suggesting a growing relationship between technological innovation and wellbeing.

The research, which surveyed over 15,000 individuals from around the globe, from the US, Mexico, Brazil, China, India, Japan, UK, Germany, France and Italy, not only found 40% of global respondents feel “a lot” or “somewhat” more youthful thanks to technology, but on average it made them feel younger by 11 years.

This rings most true in China, where 70% of Chinese respondents said technology made them feel more youthful, which could be perhaps due to technologies ability to build connections between generations, especially those who might have once felt disconnected from tech-savvy youngsters. For example, grandparents are now able to better communicate with their grandchildren via smart technology due to its growing ubiquity and ease of use.

The research suggests that this sentiment is felt world-over, across genders and ages. “To know how to operate newer technology makes me feel younger” one US woman, said.  Another woman, from France, also stated, “Compared to the younger generation who are born with all these technologies, my adaptability makes me feel younger”. On the other side of the globe, one female respondent in India cited tech as making her feel like she “can do anything with it which any youngster can do,” and one Chinese male respondent said: “It helps me catch up with the times – not only gaining more knowledge, but also feel that I’m on-trend; I feel younger”.

The research generally revealed that many older generations think using technology helps them to connect better with younger people as well as feel livelier and more knowledgeable. This is especially evident when it comes to the role smart devices (from PCs, tablets to smart home assistants and more) play in terms of relationships with family and friends. When asked to compare technology today to those of 20 years ago for giving them the ability to feel connected to what is going on in the lives of the people they care about, 65 percent answered it’s “getting better”. While 75% also said technology is improving their ability to stay in touch with family and friends who live far away.

The global research also revealed that tech is helping people when it comes to mental health and wellbeing, offering emotional gains, particularly in parents. Over three-quarters (78%) of working parents stated the ever-connected nature of technology helps them feel more emotionally connected to their children, even when they are away from home. An even larger portion (83%) of working parents agreed that emerging technologies are making it easier for them to feel confident that their kids are safe and secure while they are at work.

Over two-thirds (67%) of respondents in the survey stated they were optimistic about the future of technology and the role tech can play in our lives and society, especially in wellbeing, with 67% believing devices are currently having a positive impact on the ability to improve their overall health. And that’s hardly surprising, considering 84% also said tech has empowered them to make improvements in their lives overall.

Take for instance how one respondent, a 51-year-old woman from the US, highlighted how science is using technology to do great things for amputees, and enabling those suffering from mental illness to better connect with people from all over the world. “I think that the medical breakthroughs we’ve had are a tremendous statement on how we can have a positive relationship with technology,” she said.

The recognition that tech is helping to improve the quality of life could also be a result of the time it tends to save people. Half of respondents across all markets (50%) feel their smart devices save them 30 minutes or more a day by helping them do something faster or more efficiently. Similarly, over half (57%) agreed smart devices, such as computers and smart home devices like smart displays and smart clocks, are making them more productive and efficient, the highest perceptions of which were seen in China at 82% and India at 81%.

In terms of personal health, 36% of respondents said smart devices have made it easier for them to access health care providers and make doctor’s appointments, and a further 39% of those under 60 years of age stated modern tech makes it easier for seniors to contact emergency services.

A 23-year-old woman from India, for example, expressed her belief that the technological advancement of medical science is helping people better fight diseases and potentially cure them. “Lives of people are better off nowadays because they know ways of curing such health hazards,” she said. “Through technology, increasing the life span of an individual is very much possible.”

Psychologist and founder of Digital Nutrition, Jocelyn Brewer, said: “Keeping up with advancements in technology can feel like a full-time job, but it can have positive impacts on people’s sense of themselves and their age. While older people are stereotyped as being techno-phobic or inept at staying on-trend, this research points to the fact that maintaining currency in the digital space helps people feel more youthful, more connected to young people and youth culture, which in turn is a social currency for feeling valued and a sense of belonging or in ‘the know’.

“It’s this tech knowledge that drives the perception of feeling younger, without having to revisit the angst of our adolescence!

“Staying connected to the people we care about is a wonderful feature of technology. And while it is no replacement for face-to-face connection, it is a valuable supplement to communication for those who might be geographically divided. Parents can manage a range of responsibilities and provide increasing appropriate autonomy to teenagers through a variety of communication tools, reminders and systems that can help take the struggle out of the daily juggle.”

Dilip Bhatia, Vice President of User and Customer Experience, Lenovo, said: “There is a growing relationship between innovation and wellbeing as smart technologies are not only helping people globally to stay more connected but aiding wellbeing in the form of compassion and empathy by building better connections between them.”

“Technology has a transformational ability to unite people across generations and walks of life around the world, with the potential to help them to live healthier and more fulfilling lives. At Lenovo, we passionately believe in creating smarter technology for all, which is why we focus on making our technology accessible, blending into the everyday lives for the benefit of more people.”

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