One of the next great frontiers of consumer technology will be that of the car. It will soon be able to connect to the Internet and provide us with services in ways that we can only begin to imagine, writes MICHAEL FRANS of T-Systems.
One of the next great frontiers of consumer technology will be the humble automobile. No longer just a piece of physical engineering, the car of the future will soon connect us to the digital world in ways that stretch the imagination and excite our ambitions. And that future is not very far away.
For consumers, connected cars promise to make our lives simpler, more convenient, and safer – augmenting our digital lifestyles in a variety of ways. For vehicle manufacturers, dealers, and workshops, connected cars will open up new opportunities for enhanced “after-market” customer engagement. It will enable more proactive maintenance and support, real-time diagnostics, and ultimately, a number of new revenue streams. For society at large, connected cars will play an essential role in realising the vision of ‘smart cities’ – as they transmit information that informs the design of road networks, facilitates traffic management, and improves the lives of citizens in a host of ways.
So, just what does the term ‘connected car’ mean? Broadly speaking, there are six areas that we can consider:
· Entertainment: Connected services can host libraries of audio and video media content, or stream podcasts and internet radio. Safety considerations being high on the agenda, video content is more applicable to panel displays to passengers in the back seats.
· Geo-location services: Information about points-of-interest in the local area – such as restaurants, hotels and parking bays will bring greater levels of convenience to drivers, and unlock opportunities for enhanced loyalty and satisfaction for various companies.
· Customer safety: real-time, on-board diagnostics tools can communicate directly with manufacturers, dealers, and emergency services. So, if a car is in an accident, it can send an alert directly to paramedics. Faults with the electronics or the mechanics can be automatically reported to the right service providers. Or, if the car exceeds a speed limit, for example, then driver can be alerted.
· Track and trace for fleets: fleet managers have used connectivity for a while now, to manage the routes travelled by cargo vehicles, for instance. With the connected car, more detailed information can be captured and used to optimise activities like route planning and vehicle maintenance.
· APIs that enable a third-party ecosystem: everyone, from tyre fitment centres, to coffee shops, to electric car charging stations will benefit from the real-time flow of information – creating opportunities for more tailored and useful marketing.
· Data integrity and security management: Technology and automotive companies will need to ensure that the transmission of all this data happens security and does not expose the driver to new risks.
For all this to happen, a new form of platforms wars may soon emerge, with many software companies forging consortiums and pinning their hopes on developing the ‘connected car platform’ that will become ubiquitous. Last year, we saw a two leading technology companies announce solutions leveraging voice commands as well as steering wheel buttons with uptake from a number of car manufacturers. Other technology companies and vehicle manufacturers are taking different directions. However, ignoring this fragmented ecosystem for now, the exciting promise of the connected car is tantalising close for consumers.
Connected cars will effortlessly integrate into the fabric of our lives – helping us book parking bays at the Gautrain station as we are approaching, presenting coupons for the coffee shop on the way to work, sending alerts to colleagues or family when the traffic means we will arrive late, and serving up our favourite music based on the playlist on our smartphone. From there, connected cars will pave the way for increased levels of driving automation and robotics. From predictive driving systems that warn us of dangerous intersections or impending snarl-ups on the freeway, to semi-autonomous systems that take over driving responsibilities in certain situations, to a state of full automation.
In the future, we could well be sending our cars to collect the dry cleaning, pick up some lunch, or even to get the kids from school. While this may still be some way off, very few would argue that driving is a mundane chore that simply has to be done. Over the coming years we’ll hand over increasing driving responsibilities to the magic ones and zeros of the digital age, freeing us up to spend more time doing what really matters to us.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”