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CES: Samsung to unveil new ‘home decor’ TVs

The 2019 Serif TV

The Serif TV was designed by industrial designers, Ronan & Erwan Bouroullec, that specialise in furniture design. The first generation was only available in furniture shops.

The 2019 Serif TV also comes with QLED technology to improve picture quality. Ambient Mode provides information like news headlines and weather updates, as well as the ability to display imagery and blend into a living space when the TV is turned off.

This generation of Serif TV will be sold at consumer electronics retailers in addition to the furniture shops, given its focus on interior décor.

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