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Bluetooth adds direction finder

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The Bluetooth Special Interest Group (SIG) announced a new direction-finding feature, which is set to enhance the performance of Bluetooth location services solutions. The new feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.

Bluetooth location services solutions fall into two categories; proximity solutions and positioning systems. Today, proximity solutions use Bluetooth to understand when two devices are near each other, and approximately how far apart. They include item finding solutions such as personal property tags, as well as point-of-interest (PoI) information solutions like proximity marketing beacons. By including the new direction finding feature, Bluetooth proximity solutions can add device direction capability. For example, an item finding solution could not only let a user know when a personal property tag is nearby, but also in what direction, greatly enhancing the user experience.

Positioning systems use Bluetooth to determine the physical location of devices and include real-time locating systems (RTLS), such as those used for asset tracking, as well as indoor positioning systems (IPS), like those for indoor wayfinding. Today, Bluetooth positioning systems can achieve meter-level accuracy when determining the physical location of a device. By adding the new direction finding feature, these positioning systems could improve their location accuracy down to the centimeter-level.

Fabio Belloni, chief customer officer and co-founder at Quuppa said: “Bluetooth has emerged as the technology of choice for location services, allowing companies to build robust, reliable solutions for the wide variety of organizations that require accurate location to power their businesses. Today’s introduction of a standard approach to Bluetooth direction finding promises to open up even more opportunities for us, our partners, and our customers.”

“Location services is one of the fastest growing solution areas for Bluetooth technology, and is forecasted to reach over 400 million products per year by 2022,” said Mark Powell, executive director at Bluetooth SIG. “This is great traction and the Bluetooth community continues to seek ways to further grow this market with technology enhancements that better address market needs, demonstrating the community’s commitment to driving innovation and enriching the technology experience of users worldwide.”

Andrew Zignani, senior analyst at ABI Research said: “Since the introduction of Bluetooth Low Energy in 2010, developers have been able to leverage Bluetooth to create powerful, low cost location services solutions for a variety of applications spanning across consumer, retail, healthcare, public venues, and manufacturing environments. The new direction finding feature can help Bluetooth better address the varied and evolving needs of the location industry, enabling more flexible, scalable and futureproof deployments that will further accelerate the adoption of Bluetooth for location services in existing markets, while unlocking additional business opportunities for new applications and use cases.”

The direction finding feature is included in version 5.1 of the Bluetooth Core Specification, which is available to developers as of today, and can be found here. In addition, Launch Studio, the Bluetooth SIG tool used to qualify new Bluetooth products, is being updated to support this feature and will also be available to developers as of today.

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ConceptD: Creatives get a tech brand of their own

The unveiling of a new brand by Acer recognises the massive computing power needed in creative professions, writes ARTHUR GOLDSTUCK

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It’s a crisp Spring morning in Brooklyn. The regular water taxi from Manhattan pulls up at Duggal Greenhouse on the edge of the East River. It’s a building that symbolises the rejuvenation of Brooklyn as a hub of artistic and creative expression.

Inside the vast structure, global computer brand Acer is about to unveil its own tribute to creativity. Company CEO Jason Chen takes to the stage in faded blue jeans and brown t-shirt, underlining the connection of the event to the informality of the area.

“Brooklyn is become more and more diverse,” he tells a gathering of press from around the world, attending the Next@Acer media event. “It’s an area that is up and coming. It represents new lifestyles. And our theme today is turning a new chapter for creativity.”

Every year, Next@Acer is a parade of the cutting edge in gaming and educational laptops and computers. New devices from sub-brands like Predator, Helios and Nitro have gamers salivating. This year is no different, but there is a surprise in store, hinted in Chen’s introduction.

As a grand finale, he calls on stage Angelica Davila, whose day job is senior marketing manager for Acer Latin America. But she also happens to have a Masters degree in computer and electric engineering. A stint at Intel, where she joined a sales and marketing programme for engineers, set her on a new path.

Angelica Davila, marketing manager for Acer Latin America

For the last few months, she has been helping write Acer’s next chapter. She has shepherded into being nothing less than a new brand: ConceptD.

Click here to read more about ConceptD.

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Which voice assistant wins battle of translators?

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Take the most famous phrase from the Godfather – “I’m going to make him an offer he can’t refuse” – or “The only thing we have to fear is fear itself” from the inaugural address of US President Franklin Delano Roosevelt and see just how the virtual assistants do in translating them using their newly introduced Neural Machine Translation (NMT) capabilities. One Hour Translation (OHT), the world’s largest online translation service, conducted a study to find out just how accurate these new services are.

OHT used 60 sentences from movies and famous people ranging from the Godfather and Wizard of Oz to Neil Armstrong, the first man to set foot on the moon, US presidents Franklin Delano Roosevelt and John Fitzgerald Kennedy and historical figures like Leonardo da Vinci and Aesop. The sentences were translated by Google Assistant, Amazon’s Alexa and Apple’s Siri from English to French, Spanish, Chinese and German and then given to five professional translators for their assessment on a scale of 1-6. 

Google Assistant scored highest in three of the four languages surveyed – English to French, English to German and English to Spanish and second in English to Chinese.  Amazon’s Alexa, whose translation engine is powered by Microsoft Translator, was tops in the English to Chinese category. Apple’s Siri was second place in English to French and English to Spanish and third place in English to German and English to Chinese.  (See chart). All three virtual assistants are compatible with mobile phones.

“The automated assistants’ translation quality was relatively high, which means that assistants are useful for handling simple translations automatically,” says Yaron Kaufman, chief marketing officer and co-founder of OHT. He predicts that “there is no doubt that the use of assistants is growing rapidly, is becoming a part of our lives and will make a huge contribution to the business world.” 

A lot will depend on further improvements in NMT technology, which has revolutionized the field of translation over the past two years.  All the companies active in the field are investing large sums as part of this effort. “OHT is working with several of the leading NMT providers to improve their engines through the use of its hybrid online translation service that combines NMT and human post-editing,” notes Kaufman. He adds that this will no doubt have a huge impact on the use of assistants for translation purposes.

OHT has made a name for itself in assessing the level of translations by NMT engines.  Its ONEs Evaluation Score is a unique human-based assessment of the leading NMT engines conducted on a quarterly basis and used as an industry standard. 

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