At Superbalist.com, they knew they would have their biggest Black Friday to date by 7am, when they had already received nearly 20,000 orders.
Co-CEOs Claude Hanan and Luke Jedeikin said that, at 1 minute past midnight, there were 16,000 shoppers on-site. By 12:30am, this rose to 21,000. Jedeikin says: “Watching in real-time is a phenomenal experience. Mobile growth in particular has been huge at around 83% of revenue. The Superbalist team works really hard behind the scenes to ensure our shoppers have the best, most convenient experience. We use our data-led approach to ensure there’s a huge selection of all the items we know our shoppers are searching for.”
At that stage, the best-selling products were a Sixth Floor Antique printed rug, Pop Candy jean & top set ,and Pop Candy sneakers. This year’s most wishlisted item was Converse sneakers.
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