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Bixby brings AI shopping to SA

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Samsung has announced a strategic partnership with visual search provider Syte to power the first visual AI marketplace within Samsung devices.  Syte’s AI technology will power Bixby Vision’s Shopping Assistant, enabling users to browse and shop visually similar products directly from their camera and through a gallery of similar products. Outlets that will be enabled on devices include Superbalist, Zando, Cotton On, Wantitall, Homechoice and Bid or Buy.

“South Africa has enthusiastic consumers that expect engaging and convenient experiences that fit their lifestyle. We, therefore, decided to expand our partnership with Syte so our devices deliver just that,” says Justin Hume, director of Integrated Mobility at Samsung South Africa. “With visual search, South Africans can shop with ease, and connect better with their favourite retailers and brands and vice versa.”

Syte retail clients will populate the shopping results, which means access to purchase-ready traffic to retailers. Samsung says it aims to create the first visual AI ecosystem, where real-life inspiration leads directly to product discovery and purchase. The retailers that appear on the shoppable feed will create a consistent experience, from snapping a picture through to check-out.

“Our partnership with Samsung and its expansion to South Africa are meaningful achievements for us,” said Ofer Fryman, CEO of Syte. “By powering the end-to-end journeys of shoppers, we bring more value and increase the engagement between our retail clients and consumers.”

With Bixby Vision already built into the camera on select Samsung devices, users can translate foreign languages, identify landmarks or businesses to learn more about them and keep track of calories. Samsung says this is all aligned to its greater vision of helping people “Do What You Can’t”.

Supported devices for Bixby Vision and Shopping include Galaxy S10+/S10/ S10e, S9/S9+, Note8/S8/S8+/A7 2018/A5 2018.

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