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TikTok SpiritsUP competition

TikTok has launched an in-app talent competition in South Africa, which calls upon local creators to battle it out for the top spot across various categories, including dance, fashion, comedy and sport. The top 10 creators within each category – based on video views and an increase in followers – will make it onto the leaderboard, and from there the TikTok community will decide who takes the crown, based on how much they engage with the creators and their content.

Aptly named SpiritsUP Battle, the competition builds on the SpiritsUP campaign, which was launched last month and saw award-winning musician Sho Madjozi release a single to encourage locals to remain positive in these unconventional times. Now, as the nation moves into over a hundred days of lockdown, TikTok wants to continue keeping spirits alive by inspiring its community of creators to express their most creative selves through dance, fashion, comedy and sport. 

This competition is open to everyone in the TikTok community and people don’t need to be professionals in any of the categories to enter. All one has to do is create a specialised video and post with the hashtag relating to the category that they want to enter – either #DanceUP, #HumourUP, #SwagUP or #SportsUP. Winners in each category will be selected based on two criteria – either as part of Most Popular Creators (based on overall score) or New Rising Creators (based on the overall score but by creators with less than 100,000 followers).

At the end of the competition two creators in each category will be awarded an online voucher of R5,000. 

Categories, as described by TikTok, are:

1. #DanceUP: Have you got the moves? Show off your dance skills.
2. #HumourUP: Spread joy by sharing your comedy or meme talents.  
3. #SwagUP: Show off your beauty and fashion talents by sharing skills, hacks and/or tips.
4. #SportsUP: Show your talent around fitness/soccer/cricket, etc.

Platform: Android and iOS

Expect to pay: Free to enter

Stockists: For entry details visit TikTok here

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