Trace self-RICA service
Trace Mobile has launched a SIM card ordering and self-RICA system that takes users less than two minutes to complete via the Trace app.
The app lets users RICA their SIM card in three steps, using an ID and profile facial recognition system to process the application. Trace Mobile also makes it easier to order a SIM, RICA it and collect it instantly at more than 600 Clicks stores countrywide. The user’s selfie, ID number, surname and address are verified against each other, using optical character recognition technologies which comply with the POPI and RICA acts to protect the subscribers’ personal information.
Platform: Android and iOS
Expect to pay: A free download.
Smartphones can now act as advanced ID fingerprint scanners in South Africa, thanks to WhoYou.
The app allows you to verify who you’re dealing with by just taking a photo of the person’s two thumbprints. In seconds, WhoYou will compare the photographed thumbprints against the National Population Register (NPR), maintained by the Department of Home Affairs, and return a confirmation of the person’s ID details as well as their photo.
Until now, only South African banks and telecommunications companies have had the ability to verify people’s identities against the NPR — and even this has depended on the use of traditional fingerprint scanners.
Although the app is easily installed, users of the app have to register themselves, which involves scanning the left and right fingers and thumbs. This is easier said than done and, after trying numerous times, I eventually gave up. This comes after the once-off R4 enrolment fee.
The app is expected to play a significant role in curbing identity fraud for a range of scenarios — from retailers dealing with account openings to insurers handling claims processing, and authentication for debit orders from customer accounts. The app can also help individuals verify the identity of suppliers working at their homes or businesses.
WhoYou is fully compliant with the South Africa’s Protection of Personal Information (Popi) Act. However, the subjects of identity verification have to first give consent and accept the terms and conditions in-app before allowing their fingerprints to be photographed.
Businesses can either use the WhoYou smartphone app or they can use their existing fingerprint scanners with the WhoYou Windows app. The WhoYou computer app works on desktops or laptops.
Platform: Android and Windows with iOS coming soon.
Expect to pay: A free download with an enrolment fee of R4 for individuals. Individual users will then pay a R4 fee per transaction or verification, while a volume-based fee or licence model will be aimed at businesses.
Stockists: Visit WhoYou here for registration details.
FNB now tracks fitness, savings and health
FNB has expanded the nav» functionality on the FNB App by allowing customers to set and track their savings, health and fitness goals.
The new functionality is a continuation of the nav» journey which began in 2016 when FNB introduced nav» Home, followed by nav» Car and, more recently, nav» Money.
The process has been designed to calculate how much a customer needs to save for a goal, recommend a personalised savings solution and include the ability to track progress.
The bank’s goal-based solution offers customers the option of 10 main savings goals categories, including: education, emergencies, travel, save to start a business as well as health and wellness – with over 50 different sub categories. Customers also have an option to create and name their own goal.
The nav» Wellness feature requires users to complete a questionnaire to get insights into their wellness score before setting goals to improve their score. There is also a feature that allows them to order prescription medicine from their nearest Dis-Chem pharmacy from within the FNB App, and be notified when it is ready for collection. The bank has also negotiated discounts with a number of health and wellness partners and has set up monthly deals with the following:
- VIVA Gyms: 40% off 12-month contract if paid in full up front;
- Body Tec: 35% off a 10-session contract and/or 75% off a trial voucher and eBucks are accepted;
- Life Day Spa: 20% off during the week with the convenience of using eBucks to pay for treatments;
- BOUNCE: 25% off for Bounce Fit/Students/Junior Jumpers/General Access and eBucks are accepted;
- DNAlysis: 35% off diet, health and sport genetic testing and accepts eBucks;
- Monthly Deals: Exciting discounts which change month to month. Current discounts from Fitchef, Faithful to Nature, Ucook, Life Day Spa, Bounce and Bodytec, with many more partners and deals coming soon.
Platform: Android and iOS
Stockists: Visit FNB here for downloading instructions
Expect to pay: A free download.
biNu has announced that its Moya Messenger and content app is now being used by more than one million people in South Africa every month, with 650 000 people using it every day.
The key differentiator between Moya, WhatsApp and other messaging platforms is that no data costs are incurred by users to send and receive 1-to-1 or group messages – and visit a range of #datafree websites and apps.
For enterprises looking for new ways to engage with mass-market mobile users in South Africa, Moya includes the “Discover” feature, where people engage with #datafree digital content and services.
biNu helps commercial businesses, public agencies, NGOs, not-for-profits, and other organisations to build content for Discover, including full and micro websites, apps, full screen video advertising and surveys.
Early adopters that are interacting with Moya’s one million users through Discover include Tiso Blackstar, Cosmopolitan magazine, Assupol Insurance, iQ Academy, Adzuna Job Search, Kuba Services, WeMarket, Sanlam Insurance, DirectAxis, Arial, Nivea and Project UBU.
Platform: Android with an iOS version coming out soon
Expect to pay: A free download
Stockists: Moya Messenger can be downloaded here.
Spotify Premium free for 3 months
Spotify Premium is giving users who are new to the Premium package more time to use its features, offering the first 3 months for free.
The offer is based on always-on/not limited time, and will roll out across Spotify Premium plans globally.
“Music and podcasts play an important role in people’s lives so we wanted to give users the first 3 months for free to fully enjoy everything that Spotify Premium has to offer,” says Spotify Chief Premium Business, Officer Alex Norström. “We know it takes time to fully experience all of the features available with Premium, so we’re giving people the time that they need to fall in love with Premium’s listening experience and on-demand access to more than 50 million tracks, billions of playlists and 450 000 podcast titles for free.”
Platform: Android and iOS
Expect to pay: Free to download and use for the first three months
Stockists: Sign up for Spotify Premium here.
Projection tech transforms retail
By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa
Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.
In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.
Transforming the way brands engage with audiences
Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.
Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.
When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.
It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.
Projection is driving growth in experiential marketing
Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.
Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.
In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.
The future of projection technology
Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.
Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.
With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays.
Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century.
GoFundMe hits R9bn in donations for people and causes
The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations
GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.
In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.
“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”
The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.
GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.
The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.
Highlights from GoFundMe’s 2019 Year in Giving report include:
- Global giving trends and data
- Top 10 most generous countries
- Top 10 most generous U.S. states and cities
- Biggest moments in 2019
To view the entire report, visit: www.gofundme.com/2019