As artificial intelligence continues to capture the imagination of the tech and mainstream media, Forrester’s new AI TechRadar report for customer intelligence professionals (CI) takes a pragmatic view of what it can do for business in the future.
Well publicised breakthroughs from major tech companies, like Google, Apple and Amazon, have placed AI high on the technology agenda. However, business leaders are struggling to make sense of how this technology could and should be deployed in their organisations.
“To put it mildly, this is confusing for businesses, who are trying to determine what is real and what is mere snake oil,” writes Forrester senior analyst and co-author of the report, Brandon Purcell. “Forrester believes AI will significantly disrupt the way organisations win, serve, and retain customers… eventually. To do this, it will take massive amounts of data to train artificially intelligent systems to perform their jobs well enough to replace their human counterparts.”
In the report, Forrester points out that as storage and processing power advances, AI is gaining some traction amongst businesses, allowing companies to generate insights and engage with their customers.
Forrester says AI is uniquely suited to help optimise customer interactions across touchpoints and channels. This is largely driven by the technology’s ability to process huge amounts of data, which can inform real time action. Moreover, in the near future, business leaders will be able to blend technologies such as facial scanning, text analytics, machine learning, and natural language generation (NLG) to better engage with their customers.
AI also has the ability to surface insights automatically, with banks today already using such technologies to detect anomaly for fraudulent transactions. Combing through massive data sets will also allow for better data analysis, particularly when it comes to unstructured data.
Despite these early successes, Purcell believes that it may take time and work before the real benefits of AI will be realised.
“AI is not a homogenous set of technologies, and some tasks will take longer to automate than others. And, despite the fact that the goal of AI technology is to free humans from some intelligence tasks so that they may more effectively focus on others, the process of creating this state has significant challenges for human designers and engineers,” Purcell comments in the report.
One of the main challenges facing the adoption of AI into mainstream business is the lack of a clear business case. Forrester points out that the research and academic communities were the first to develop and deploy AI technologies, and businesses are only now jumping onto the bandwagon. Organisations still require a clear ROI to justify an AI investment.
Time and skills are also potential hurdles. Artificially intelligent systems require massive amounts of training data to learn to perform specific tasks. While some vendors offer pre-trained solutions, even these will require many additional hours of training and refinement before they can be deployed.
When it comes to skills in the field, Forrester says there is a clear dearth of talent. “If data scientists are unicorns, then specialists in AI are their even more rarely mentioned winged cousin, Pegasus,” comments Purcell in the report. “There are a handful of notable researchers in academia who specialise in deep learning and AI, but the talent pool for businesses is extremely shallow. Additionally, since AI adoption for businesses is so nascent, there are even fewer people with the ability to deploy AI in a business context.”
Making use of its TechRadar methodology, Forrester identified and analysed the current and future prospects of 12 AI technologies and solutions in their comprehensive report. According to the analysis, the company placed two technologies in the Creation phase, six in the Survival phase, and four in the Growth phase. None were placed in the Equilibrium or Decline phases due to the relative immaturity of AI, with the company saying that, when it comes to AI, “…we are still in chapter one.”
Summing up the analysis, Forrester points out that, despite many doom-mongers, AI will not be a threat to most jobs. While there may be some losses in the call centre and other positions, for the most part, AI will free employees from banal or onerous tasks with little value-add. The report also assures readers that there is no imminent rise of the machines about to take place and that humankind is not facing an immediate threat from AI. In fact, it is the role of the Customer Intelligence leader to separate the myth from reality.
As part of its extensive AI research and analysis, Forrester has also completed a TechRadar report on AI for application development and delivery professionals.
Android Go puts reliable smartphones in budget pockets
Nokia, Vodacom and Huawei have all launched entry-level smartphones running the Android Go edition, and all deliver a smooth experience, writes BRYAN TURNER.
Three new and notable Android Go smartphones have recently hit the market, namely the Nokia 1, the Vodafone Smart Kicka 4 and the Huawei Y3 (2018). These phones run one of the most basic versions of Android while still delivering a fairly smooth user experience.
Historically, consumers purchasing smartphones in the budget bracket would have a hit-and-miss experience with processing speed, smoothness of user interface, and app stability. The Google-supported Android Go edition operating system optimises the user experience by stripping out non-important visual effects to speed up the phone. Thish allows for more memory to be used by apps.
Google also ensures that all smartphones running Android Go will receive feature and security updates as they are released by Google. This is a major selling point for these smartphones, as users of this smartphone will always be running the latest software, with virtually no manufacturer bloatware.
Vodafone Smart Kicka 4
At the lowest entry-level, the Vodafone Smart Kicka 4 performs well as a communicator for emails and WhatsApp messages. The 4” screen represents a step up for entry-level Android phones, which were previously standardised at 3.5”.
The display is bright and very responsive, while the limited screen real estate leaves the navigation keys off the screen as touch buttons. It uses 3G connectivity, which might seem like an outdated technology, but is good enough to stream SD videos and music. Vodacom has also thrown in some data gifts if the smartphone is activated before the end of September 2018.
Its camera functionalities might be a slight let down for the aspirant Instagrammer, with a 2MP rear flash camera and a 0.3MP selfie snapper. Speed wise, the keyboard pops up quickly, which is a huge improvement from the Smart Kicka 3. However, this phone will not play well with graphics-intensive games.
Next up is the Nokia 1, which adds a much better 5MP camera, improved battery life and a bigger 4.5” screen. It supports LTE, which allows this smartphone to download and upload at the speed of flagships. It also sports the Nokia brand name, which many consumers trust.
Although the front camera is 2MP, the quality is extremely grainy, even with good lighting. This disqualifies this smartphone for the social media selfie snapper, but the 5MP rear camera will work for the landscape and portrait photographer.
The screen also redeems this smartphone, providing a display which represents colours truly and has great viewing angles. Xpress-on back covers allows the use of interchangeable, multi-coloured back covers, which has proven to be a successful sales point for mid-range smartphones in the past.
Huawei Y3 (2018)
The most capable of the Android Go edition competitors, the Huawei Y3 (2018) packs an even bigger screen at 5”, as well as an improved 8MP rear camera and HD video recording. The screen is the brightest and most vibrant of the three smartphones, but seems to be calibrated to show colours a little more saturated than they actually are.
Nevertheless, the camera outperforms the other smartphones with good colour replication and great selfie capabilities via the 2MP front camera – far superior to the Nokia 1 despite the same spec. LTE also comes standard with this smartphone and Vodacom throws in 4G/LTE data goodies until the end of September 2018. The battery, however, is not removable and may only be replaced by a warranty technician.
Comparing the 3
All three smartphones have removable back covers, which provide access to the battery, SIM card and SD card slots. The smartphones have Micro USB ports on the bottom with headphone jacks on the top. The built-in speakers all performed well, with the Y3 (2018) housing an exceptionally loud built-in speaker.
Although all at different price points, all three phones remain similar in performance and speed. The differentiators are apparent in the components, like camera quality and screen quality. It would be fair to rank the quality of the camera and battery life by respective market prices. The Vodafone Smart Kicka 4 performed well, for its R399 retail price. The Nokia 1, on the other hand, lags quite a bit in features when compared to the Huawei Y3 (2018), bwith oth retailing at R999.
SA gets digital archive
As the world entered the centenary of Nelson Mandela’s birth on Mandela Day, 18 July 2018, South Africa celebrated the launch of a digital living archive.
The southafrica.co.za site carries content about the country’s collective heritage in South Africa’s eleven official languages.
Designed as a nation building, educational and brand promotion web based tool, the free-to-view platform features award-winning photographic and written content by leading South African photographers, authors, academics and photojournalists.
The emphasis is on quality, credible, factual content that celebrates a collective heritage in terms of the following: Cultural Heritage; Natural Heritage; Education; History; Agriculture; Industry; Mining; and Travel.
At the same time as reflecting on the nation’s history, southafrica.co.za celebrates South Africa’s natural, cultural and economic assets so that the youth can learn about their nation in their home language.
Southafrica.co.za Founder and CEO Hans Gerrizen conceptualised southafrica.co.za as a means for youth and communities from outlying areas to benefit from the digital age in terms of the web tool’s empowering educational component.
“We can only stand to deepen our collective experience of democracy and become a more forward planning nation if we know facts about our nation’s past and present in everyone’s home language,” he says.
Southafrica.co.za, with sister company Siyabona Africa, is the organiser and sponsor of the Mandela: 100 Moments photographic exhibition that runs until 30 September at Cape Town’s V&A Waterfront-based Nelson Mandela Gateway to Robben Island. The 3-month exhibition, which runs daily from 08h00 until 15h00, is showcasing one hundred iconic Nelson Mandela images taken by veteran South African photojournalist and self-taught lensman Peter Magubane.