The new Springbok Supporters Club Card, a contactless smart-card from Financial Services Group Absa, will make its debut when Absa Boktown events continue with the Springboks vs Argentina game on Saturday, 18 August.
Launched in June this year at the Absa Boktown fan park for the Springboks vs England game in Cape Town, the new Springbok Supporters Club Card is a prepaid card that will allow rugby-fans a quick, secure and convenient way to pay for purchases as they gather to experience Springbok encounters at Absa Boktown.
Apart from being able to use the card at participating Absa Boktown events in future, the new card will also allow for payments of goods and services at participating merchants displaying the MasterCard with PayPass and/or MasterCard Cash logos. There are over 1000 Absa merchants countrywide so far.
‚”The extension of this service to pay for food and beverages aims to address Springbok Supporters Club fans’ needs, while we seek to integrate our sponsorship properties with solutions that offer unparalleled convenience to consumers. Fans will now be able to tap the card to pay for food and beverages, saving them time and maximising their ‚”game time‚”, says Arrie Rautenbach, Absa Head of Retail Markets.
‚”Response from customers has been encouraging with over 370 000 transactions made via the various contactless smart card products from the first two months of launch,‚” adds Rautenbach.
The contactless smart card system is already making transit convenient for passengers who use myconnect cards on MyCiTi bus rapid transit in Cape Town. The same Springbok card will work in transit in Cape Town, illustrating the inter-operable nature of the new Absa Mastercard Paypass contactless card system popping up all over South Africa.
‚”We are in the business of making financial matters and transactions as easy and hassle-free as possible for our customers. Not only does this enhancement make life easier for our customers, our venture into Boktown venues will also put us further ahead in the payment space and propel us to be a banker of choice to many,‚” concludes Rautenbach.
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Olympics more social than ever
This year’s Olympic Games are more social than every. Conversations are popping up on social media sites like Facebook and results are spreading across the world via Twitter seconds after they finish, turning the Olympic Games into the Social Games.
When the 2012 Olympics kicked off in London, there was no doubt that the summer games would reflect the changed times in which the event occurs, with multi-platform global social engagement like never before.
‚”The Games are being spoken about via social media via Facebook, Twitter, Google+ and YouTube,‚” says Greg Viljoen, Cape Town-based Head of Digital with global media agency Carat.
Viljoen says the buzz at this year’s event is the first Social Games, ushering in an era which will see the world’s public engage with the international athletics extravaganza in a way never seen before.
The figures speak for themselves, says Viljoen: In 2008, there were a mere 100 million people using Facebook. Four years later in 2012, this figure has increased to 900 million users worldwide.
In 2008, only 6 million people were bothering to condense their thoughts into 140 characters to share on online and micro-blogging service, Twitter. Fast-forward from Beijing to London, and Twitter has morphed into a global behemoth, now sporting more than 500 million users.
In South Africa, mobile access has also become a game changer. Currently, the country has 12 million mobile Internet users a huge increase from four years ago, when most people who accessed the internet did so via non-mobile devices.
‚”With social media being bigger now than ever before and the public’s access to the internet via mobile devices on the increase, everyone can follow and have their say instantaneously, which will make these games far more social and interactive than anything before,‚” says Viljoen.
‚”Social Media now gives spectators a voice which they did not have before, and this of course gives them the sense of being far more involved. From voicing opinions and commenting on performances whether from their couches in Langebaan or Limpopo, or from the pound seats in the stadium at Olympic Park in Stratford, London, social media will be the voice of the Olympics and the vehicle through which millions of people express themselves.‚”
Already, the content originating around the Olympics are distinctly different, and many debates, arguments and non-sanctioned content will find its way into the way the world views and engages with the event, Viljoen points out.
‚”How quickly did an Australian athlete’s ‚’provocative’ warm-up routine go viral on YouTube: how many hundreds of thousands of shares will the pic of the AbFab ladies lighting a ciggie from the Olympic torch ultimately garner: and how many more athletes and commentators will make false starts by losing the Twitter grip, such as the Greek athlete who was expelled following her racist comment on the network?
Samsung gets into Olympic spirit
Samsung Electronics have opened a ‚”London 2012‚” section in the Samsung Apps marketplace. In this section, users will be able to download a range of apps specifically tailored to keep them up to date with the progress of the games.
Says Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa: ‚”We have created a specific ‚’London 2012′ section on the App store which not only provides consumers with the opportunity to access the latest information and guides while in London for the Olympic Games, but for those who aren’t as fortunate to be attending the Olympics, they can access all the latest game information and activities at the click of a button allowing them to be part of the Olympic action.‚”
‚’The London 2012′ is a pocket guide to the Games! All Samsung Galaxy smartphone and tablet owners will have access to all of this and more, with some of the apps included, but not limited to:
London 2012 – Official Mobile Game (Lite)
This app allows you to play the Official London 2012 Olympic Game on your smart phone! Get ready for the London 2012 Olympic Games, train the ultimate athlete and compete in 4 fast paced events 100m sprint, 110m hurdles, 100m freestyle, double trap. Additionally, you also get to train and customise your athlete. Easy to play difficult to master, all while enjoying authentic London 2012 Olympic venues.
Coca-Cola My Beat Maker
This app allows you to combine Olympic sport related musical beats to make music that you can share on Facebook. Be creative and make a melody using your movements, so bust out your own loops and beats based on the official Coca-Cola anthem for the London 2012 Olympic Games. When your beat is ready, upload and share it to The Global Beat the biggest musical collaboration ever!
Around the Rings – Olympic News
Keep up with the latest news about the Olympics from Around the Rings, the world’s leading source of news about the Olympic Games. ATR is required reading for the Olympic Movement and your best source for Olympic news and the London 2012 Games. Reporting on the scene of virtually every important event on the Olympic calendar, ATR’s information is accurate, contextual and immediate because they know the players, and who and what is important.
‚”As the worldwide Olympic partner for wireless communications equipment and a presenting partner of the London 2012 Olympic Torch Relay, we encourage everyone to celebrate the Olympics by creating inspiring and memorable experiences for everyone around the world. Technology is the unifying factor and with the GALAXY S III, Samsung’s Olympic Games phone during the London 2012 Games, London 2012 becomes ‚’Everyone’s Olympic Games,‚” concludes Fleischer.
For more information on London 2012 and all the Olympic related apps please visit: http://www.samsungapps.com/.