Smartphone cameras could be poised to transform a number of industries, as ‘selfies’ transition from a frivolous fad to a technological phenomenon, according to a new report from Sony Mobile.|Smartphone cameras could be poised to transform a number of industries, as ‘selfies’ transition from a frivolous fad to a technological phenomenon, according to a new report from Sony Mobile.
Smartphone cameras could be poised to transform a number of industries, as ‘selfies’ transition from frivolous fad to technological phenomenon, according to a new report from Sony Mobile. The report and accompanying research, released in conjunction with Futurizon and based on a survey of 6,500 European consumers in the UK, France, Germany and Spain, found that consumers are open to the ‘vast number of potential applications’ for camera photography.
Working with futurologist Dr Ian Pearson, Sony Mobile explored a number of sectors likely to incorporate smartphone photography and selfies as a technological function in the future. The potential applications were wide-ranging, from theme parks building ‘selfie-coasters’ that let adrenaline-junkies capture their experience on the latest rides, to shoppers using it as a ‘virtual personal assistant’ to try on multiple outfits at the touch of a button. Once these applications were identified, more than 6,500 consumers provided their thoughts on the evolution of selfies as a social trend, and the appetite for these more functional uses of smartphone photography.
“The project has given us a real sense of how selfies and video calls have evolved, and why they could be set to transform so many different sectors”, said Jason Smith at Sony Mobile.
“At Sony Mobile we face the dual task of designing smartphones that make consumers’ lives easier today, while keeping an eye on what the future holds and being part of driving innovation and change. We have always seen photography as being a key function at the heart of the smartphone and have already advanced front camera technology in our Xperia™ XZ for superior quality photos, so it’s incredibly exciting to find that consumers are ready to embrace selfies for such a wide range of future uses that enhance our everyday lives.”
The report identified the top 10 ways consumers believe selfies could evolve in the next five years:
1. Dating: Taking a selfie with your date to find out what they really think
2. Medical: Over a quarter of people would prefer to see their GP via a selfie or video call, in the first instance
3. Banking for the selfie generation: Nearly half of 25-34 year olds would feel more secure if accessing their bank through a ‘selfie password’
4. In leisure: Around half of thrill-seekers would like to try a ‘selfiecoaster’ – a rollercoaster that puts you in control of capturing your experience on the ride
5. In a gym / fitness: selfies that work with AI (Artificial Intelligence) to capture body monitoring e.g. testing heart rates and even suggesting how to improve on technique and how accurately a move is being performed
6. Made to measure clothes: taking a 3D body image for made-to-measure clothes
7. In retail: using your smartphone camera to try on different outfits suited to your body shape, at the touch of a button
8. Social currency: paying for entry to the cinema or a tourist attraction through a selfie
9. Robots: Using your smartphone to control drones or robots to take selfies from other or extreme locations
10. Home: Using selfies to secure and access our homes and cars
Dr Ian Pearson, Futurologist and creator of the Future of Selfies report, added: “Through this report, it has been fascinating to chart the evolution of selfies and smartphone photography with the team at Sony Mobile. But even more encouraging has been the response from consumers, who have shown they are open to the range of future uses for selfies and video calls.”
“The results clearly show that selfies are well on their way to transitioning from frivolous fad to technological phenomenon, and provide food for thought to a number of industries. The potential is huge, and it will be exciting to watch this unfold over the coming years.”
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Happy Emoji Day! Here’s 10 reasons to be cheerful
First created by Shigetaka Kurita in 1999, the emoji has become a huge part of everyday communication. Whether you love them or hate them, flying dollar bills, applauding hands and rolling eyes are here to stay.
Scientist suggest that the use of emojis will help us gain the same satisfaction from digital interactions as we enjoy from personal contact.
Almost two decades later, and we have over 2600 unique emojis to perfectly express what we feel, thank you Mr Kurita! Join HMD, the home of Nokia phones as we celebrate World Emoji Day on the 17th of July with these interesting emoji facts:
The most popular emoji used is “Person Shrugging”
1. The Nokia 3310 was chosen as one of the first 3 “National” emojis for Finland… it represents unbreakable!
2. South Africa’s favourite emoji is the “Kiss and wink”… how sweet SA!
3. French is the only language where a ‘smiley’ does not top the list for its use
4. On average, over 60 billion emojis are sent on Facebook every day
5. For the first time ever, the Oxford Dictionaries Word of the Year was a pictograph! The “Face with Tears of Joy” was crowned word of the year in 2015
6. According to Emojipedia, some of the most requested emoji’s include afro, a bagel and hands making a heart
7. To include all races, a diversity pack was released in 2017
8. It has become so trendy that the Museum of Modern Art displays the original emoji collection on canvas
9. In 2009, Herman Melville’s classic Moby Dick was completely translated into emoji’s