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Why data power must shift

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Information is one of the most valuable commodities today and in order for businesses to ensure their livelihood, it is vital for them to move from static to dynamic automated and reliable data storage models, says MARK TAYLOR, CEO of Nashua.

Information is one of the most valuable commodities. Every day, 2.5 quintillion bytes of data is created and either has a direct monetary value or can be mined for business intelligence to get a competitive edge. Data is the lifeblood of any organisation. Without the Internet and connectivity, business survival and economic growth is impossible.

The original intent of the Internet was the unrestricted flow of information in an open and shared network owned by the community. Data ownership was intended to reside with its creators in a decentralised model, free from monopolistic or centralised control.

However, large corporations quickly realised the value of tracking, storing, organising and monetising information for use in centralised services. Although not owned by a single entity, large corporations and data giants like Google support some of the most critical components of the Internet, such as search engines, web hosting, cloud computing and email services.

The case for decentralisation

As the reliance on the Internet deepens, so does the sharing of sensitive data and the need for greater privacy, data security and integrity. One proposed solution is a fully decentralised Internet independent of centralised control. This can be achieved with Blockchain technology – a decentralised and distributed ledger system that facilitates and verifies secure peer-to-peer data exchanges.

The biggest issues facing the Internet, such as net neutrality, privacy and security, pertain to issues of structure. Under a centralised model, access and convenience is offered to users at the expense of data ownership and privacy. While many service providers offer to store and safeguard data, security can’t be guaranteed. Servers can fail, networks can be hacked and privacy rights can be violated.

Decentralisation enables data and vital services to be owned by users and powered by a network of independent computers. This creates a setting much more resilient to hacks and failures as encrypted data can only be released and accessed through private keys. Decentralisation also breaks down the centralised barriers to business. With reliable high-speed Internet connectivity from Nashua, any business can access better, faster and cheaper services.

Here’s how decentralised models can revolutionise the Internet and cybersecurity.

Decentralised web

A truly decentralised Internet is possible with Blockchain technology. Ethereum is a platform on which apps can be built and run without fraud, censorship or third-party interference. User information is encrypted and stored on the Blockchain which prevents service providers from hoarding and mining user data.

Decentralised web hosting

With only one target to hit, cybercriminals can quite easily shut down a website hosted on a centralised system. On Blockchain-based platforms, thousands of nodes or computers are employed to each serve a part of the website. This makes targeted attacks much harder and reduces hosting costs. It speeds up user access to websites by bringing cached content closer to site visitors. Self-executing smart contracts can also be used to manage resources and payments while users also have the opportunity to rent out idle network and computing resources.

Decentralised data storage

Blockchain enables users to use applications while retaining ownership of their data. By storing data on a decentralised and distributed network, the data is broken up, encrypted and stored across the Blockchain network. To access information, users need a private key to download the data from several locations at once. This not only speeds up the file access speeds but makes it increasingly difficult for cybercriminals to gain access.

Decentralised search engines

Google controls up to 95% of searches. The engine tracks search activities and has access to personal user information. Decentralised search engines store encrypted user data across a network as opposed to in a central location where it remains vulnerable. They also use open and transparent search ranking factors. This will level the playing field for businesses and content creators.

Decentralised social media

Social media platforms add significant connectivity value but at the cost of user privacy and data ownership. Decentralised social media channels will give back to users the ownership of data and reward users who choose to share information.

The full potential of a distributed economy is still unwritten but innovative solutions by emerging Blockchain innovators have already proven that the sky is the limit.

Africa News

Smart grids needed for Africa’s utilities

Power utilities across Africa should rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem, says COLIN BEANEY, Global Industry Director for Asset-intensive and Energy and Utilities at IFS.

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Africa’s abundant natural resources and urgent need for power mean that it is one of the most exciting and innovative energy markets in a world that is moving rapidly towards clean, renewable energy sources. The continent’s energy industry is taking new approaches to providing unserved and underserved communities with access to power, with an emphasis on smart technologies and greener energy sources.

Power systems are evolving from centralised, top-down systems as interest in off-grid technology grows among African businesses and consumers. And according to PwC, we will see installed power capacity rise from 2012’s 90GW to 380GW in 2040 in sub-Saharan Africa. Power utilities are needing to rethink their business models and how they manage and monetise their assets to keep pace with the changing energy ecosystem.

Energy and utilities providers are transforming from centralised supply companies to more distributed, bi-directional service providers. They can only achieve this through the evolution of “smart grids” where sensors and smart meters will be able to provide the consumer with a more granular level of detail of power usage. This shift from an energy supplier to “lifestyle provider” will require a much more dynamic and optimised approach to maintenance and field service.

African companies must thus embrace digital transformation as an imperative. This transformation begins by embracing enterprise asset management to improve asset utilisation. The subsequent steps are enhancing upstream and downstream supply chain management; resource optimisation; introducing enterprise operational intelligence; embracing new technologies such as the Internet of Things, machine learning, and predictive maintenance; and becoming a smart utility.

Embracing mobility to drive ROI

Getting it right is about putting in place an enterprise backbone that accommodates asset and project management, multinational languages and currencies, new energies and markets, visualisation of the entire value chain, and mobility apps. Mobile technologies that support the field workforce have a vital role to play in driving better ROI from utilities’ investments in enterprise asset management and enterprise resource planning solutions.

Today’s leading enterprise asset management solutions feature powerful functionality for mobile management of the complete workflow of work orders – from logging status changes and updates, from receiving and creating new orders to concluding the job and reporting time, material and expenses. Such solutions are easy to deploy and intuitive for end users to learn and use.

Importantly for organisations operating in parts of the continent with poor telecoms infrastructure, connectivity is not an issue. The solutions work offline and synchronises when network connectivity is available. Users can work on any device—laptops, tablets, and smartphones—commercial or ruggedised.

By ensuring that field technicians have easy access to information and processes, the mobile solution enables technicians and maintenance engineers to easily do the following tasks:

·         Create a new work order on the fly and log new opportunities

·         Access both historical and planned work information when requested

·         Permit customers to sign when the job is completed

·         Capture measurements and inspection notes on route work orders

·         Create new fault reports on routing

·         Facilitate documentation through photo capturing

·         Provide easy access to technical data and preventive actions.

The power of mobility allows the engineer to be the origin of all data capture on a service event. They can easily inquire on asset history, record parts used or parts needed for repair, record labour hours, and expenses as they occur, and any notes of repairs performed. When coupled with workforce management tools, such solutions unlock significant productivity gains for utilities who are trying to get the most from their workforce and assets.

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Brands fall for app vanity

The experience of a mobile screen full of icons, representing independent apps that your need to open to experience them, is making less sense. Instead, businesses should serve customers with an ‘app-like’ experience inside the digital platform they already use, says PIETER DE VILLIERS, Group CEO at Clickatell.

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Many brands remain obsessed with creating mobile apps. This not only defies trends that point to increasing consumer app apathy, but can exclude a sizeable portion  of your customers in emerging economies. Companies need to engage with their users where they are rather than forcing them onto an app, in what can only be described as brand vanity. 

In 2017 there were around 2.2 million apps available in the iOS app store and over 3 million on Google Play. And, while the number of apps being downloaded continues to rise, analysis shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis. 

While these numbers still seem attractively high, in reality the majority of the apps we use are for messaging (like Facebook Messenger, WhatsApp, and WeChat) and our social networking, gaming, leisure, dating or utility activities. 

Despite the facts, the application strategy as the holy grail for digital transformation is still being pushed even within large progressive brands. What’s more, some advertising agencies and digital consultants are still pushing apps as the best means for companies to connect with their customers. This has resulted in some organisations stubbornly doubling down on app strategies which are simply not showing return on investment (ROI). 

It’s not immediately clear to us whether the fascination with apps is a roll-over from long overdue projects or whether brand owners equate a mobile-first strategy with a mobile app. Mobile-first in 2018 means customer first, and therefore embracing chat commerce in order to deliver services with convenience and simplicity in mind. 

Why apps won’t win the internet

The problem with apps goes beyond user fatigue. In the first instance, many apps are poorly designed, assuming technical sophistication which may not match reality for the average customer. Poor user interfaces and attempts to provide complex engagement can result in even the best ideas missing their targets due to lack of engagement. 

Secondly, we all know that economic realities drive consumer behaviour. In Africa, new mobile phone users typically opt for feature phones over smartphones. With a longer battery life and a much more accessible price point, feature phones still allow for a basic internet connection, chat platforms like WhatsApp, and call and message functionality. In these regions, the cost of an app – even if it’s free – goes far beyond installing it. Constant updates require reliable and cheap access to the internet. For the average phone owner in an emerging market, this can be a serious challenge. 

Thirdly, and most importantly, apps must be relevant to their intended market. Frequency of usage is a key measure of relevance. 

Apps which are used on a daily basis, like health and fitness trackers, enjoy constant engagement. New features which are added are eagerly awaited by users who are happy to update their apps. 

However, users may well question the relevance of the app if they are required to conduct updates on a monthly or even weekly basis when they are only making use of the app once or twice a year. 

On average, I download one app per quarter. Some I use more frequently than others, but all of these apps need to be regularly updated to maintain security, update features, and fix bugs. Many apps are pushing out updates much more frequently. I noticed over the past year that I could go from having all apps updated, to 32 apps requiring an update in five days.

When it comes to a customer-first digital strategy, companies should be asking themselves if an app is really the best way to reach their target audience. 

In fact, at the end of 2016, Gartner predicted that by 2019, 20 percent of brands would ditch their mobile app. What’s more, in its 2018 predictions, the company forecast that by 2021, more than 50 percent of corporations would spend more per annum on bots and chatbots than on mobile app development. 

So, we need to ask, what is the alternative for CIOs, CDOs, CMOs, and digital leaders who are looking for ways to reach, retain and grow their customer base? 

The logical app alternative 

The old battle advice goes: fight your enemy where they are not. Military strategists agreed that having your enemy come to you and fight you on your own terms was preferable. In a world where customers have access to thousands of offerings and millions of deals online, we need to flip that idea to Meet Your Customers Where They Are. 

Any marketeer will tell you just a how difficult it is to drive app downloads. Development, cross platform testing and user interface aside, the marketing campaign required to get customers to download the app can swallow entire annual budgets and still come up short. 

Looking at the facts, it makes infinitely more sense to work within the digital platforms already being used by your target audience. 

Clickatell is already enabling chat commerce for some of the leading global brands with its Touch solution. This allows organisations to serve their customers with an ‘app-like’ experience inside the chat or browser platform of their customer’s choice (Twitter, Facebook Messenger, etc.) 

Brands can now send an actionable Touch link such as ‘find the nearest ATM’ or ‘reset my password’ within a chat stream that will open an intuitive touch card without the user having to download an app to perform the action. Services can also be linked to the in-app experience for brands not looking to abandon their app efforts. 

Working with our clients, many of whom are global innovators and thought leaders, we’ve found that having the courage to design with an ‘end user first’ approach and dealing with the back-end complexity behind the scenes results in cost efficient customer delight and ROI. 

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