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Total War: Attila

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Total War: Attila
In the next instalment of the Total War series of strategy games, Total War: Attila introduces new gameplay mechanics which improve and add to numerous core turn-based and real-time Total War systems. The world will darken around you as Attila’s forces descend on your homeland creating a unique vision of survival strategy. The game is currently available for PC and Mac.

In the next instalment of the Total War series of strategy games, Total War: Attila introduces new gameplay mechanics which improve and add to numerous core turn-based and real-time Total War systems. The world will darken around you as Attila’s forces descend on your homeland creating a unique vision of survival strategy. The game is currently available for PC and Mac.

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Mortal Kombat 11

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Mortal Kombat 11 announcements included:

  • UFC champion, Olympic medalist and WWE superstar Ronda Rousey was announced as the voice of Sonya Blade.
  • First Gameplay Reveal Trailer (above) featuring an original music track created in collaboration with international DJ Dimitri Vegas, titled “You’re Next.”
  • Introduction to the Story Mode, teasing the all-new, time-bending narrative, featuring Kronika, the first female boss character in Mortal Kombat history, who is the Keeper of Time and creator of existence. 
  • Announced new fighter Geras, a powerful and loyal servant of Kronika, who is able to manipulate time, along with fan-favourite characters, including Baraka, Raiden, Skarlet, Scorpion, Sonya Blade and Sub-Zero. 
  • A montage of Mortal Kombat’s most iconic feature, Fatalities, showcasing the most gruesome, over-the-top Fatalities in Mortal Kombat history.
  • Mortal Kombat 11-inspired Under Armour Anatomix Spawn basketball footwear showcased via six custom designs by top sneaker artist and MK Kollective ambassador Mache.
  • The game is available for pre-order on PlayStation 4 and Xbox One to receive access to the beta, available on 28 March. Pre-orders will receive the in-game, playable character Shao Kahn.

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Gillette – “We Believe”

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.

“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”

Click through to watch the Gillette short film and read more about the campaign

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Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. 

A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.” 

More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.

In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:

  • Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
  • Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
  • Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.

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