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The future of motoring

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At this year’s Ford Go Further conference, LIRON SEGEV chatted to ERICA KLAMPFI about the trends that are going to change the future of motoring.

There is one conference that is out of my ordinary tech-scene and that is the Ford Go Further conference. Today’s vehicles are essentially computers on wheels. They are the Internet of Things example where mobility, connectivity and data reside in a vehicle that transports us from point A to B. Gone are the days when all you needed was a spanner and a tool box; in order to understand vehicles as today, the mechanic plugs in a laptop and all the required information becomes available at a touch of a button.

I chatted to Erica Klampfl, Ford’s Global Mobility Solutions Manager, who is in charge of keeping the company ahead of its time (and competitors) by understanding the most important megatrends which will define mobility of the future.

Klampfl states that there are currently 28 megacities with more than 10 million people living in the cities worldwide “we can expect that number to grow to 41 megacities by 2030. The current infrastructure cannot sustain this. Therefore roads and vehicles need to be smarter.”

Erica Klampfl

Erica Klampfl

There is a rapid growth of middle class which will double by 2030. This might seem non-related however one of the first purchases of the growing middle class is a vehicle, which will place even more burden on the existing infrastructure.

There are changing consumer attitudes of the Millennials who behave differently when it comes to mobility. For the Millennials, not owning a car is acceptable especially with the ride-sharing apps and on-demand apps such as Uber becoming a norm. “There are stats that show that Millennials are also in no rush to get their driver’s licence. These trends change the way we need to view mobility at Ford.”

In order to understand the future, Ford has set up 25 experiments which will allow it to understand detailed information such as connectivity, big data, autonomous driving and driver-assistance. These learnings will help to define the Ford of the future.

The Ford journey is keeping true to the original vision of Henry Ford, which is making transport available to everyone not just the elite. Therefore, current driver-assistance technology such as self-park will begin to spread across the entire fleet and not just to their top-end cars.

Jeff Nemeth

Jeff Nemeth

Jeff Nemeth, President and CEO Sub Saharan African Region confirms that Ford’s market share has grown to 15% in 2015 from 7% in 2008. In 2014, at the same event Ford committed to having 17 new vehicles introduced into Sub Saharan Africa. To date, Ford is on track to fulfil this promise and has already introduced 11 new products.

This growth is due to Ford’s specific emphasis on empowerment and has extensive training programs for mechanics throughout Africa. “Youth of today are the leaders of tomorrow,” says Nemeth, therefore Ford recognises this role and as a result, Ford Fund partners with Enctus to give universities the ability to take part in a global program to improve their local communities. Ford supports wildlife foundations and has invested over R35 million in these initiatives.

* Liron Segev is also known as The Techie Guy. You can read his blog at http://www.thetechieguy.com or follow him on Twitter on @Liron_Segev

Arts and Entertainment

VoD cuts the cord in SA

Some 20% of South Africans who sign up for a subscription video on demand (SVOD) service such as Netflix or Showmax do so with the intention of cancelling their pay television subscription.

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That’s according to GfK’s international ViewScape survey*, which this year covers Africa (South Africa, Kenya and Nigeria) for the first time.

The study—which surveyed 1,250 people representative of urban South African adults with Internet access—shows that 90% of the country’s online adults today use at least one online video service and that just over half are paying to view digital online content. The average user spends around 7 hours and two minutes a day consuming video content, with broadcast television accounting for just 42% of the time South Africans spend in front of a screen.

Consumers in South Africa spend nearly as much of their daily viewing time – 39% of the total – watching free digital video sources such as YouTube and Facebook as they do on linear television. People aged 18 to 24 years spend more than eight hours a day watching video content as they tend to spend more time with free digital video than people above their age.

Says Benjamin Ballensiefen, managing director for Sub Sahara Africa at GfK: “The media industry is experiencing a revolution as digital platforms transform viewers’ video consumption behaviour. The GfK ViewScape study is one of the first to not only examine broadcast television consumption in Kenya, Nigeria and South Africa, but also to quantify how linear and online forms of content distribution fit together in the dynamic world of video consumption.”

The study finds that just over a third of South African adults are using streaming video on demand (SVOD) services, with only 16% of SVOD users subscribing to multiple services. Around 23% use per-pay-view platforms such as DSTV Box Office, while about 10% download pirated content from the Internet. Around 82% still sometimes watch content on disc-based media.

“Linear and non-linear television both play significant roles in South Africa’s video landscape, though disruption from digital players poses a growing threat to the incumbents,” says Molemo Moahloli, general manager for media research & regional business development at GfK Sub Sahara Africa. “Among most demographics, usage of paid online content is incremental to consumption of linear television, but there are signs that younger consumers are beginning to substitute SVOD for pay-television subscriptions.”

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New data rules raise business trust challenges

When the General Data Protection Regulation comes into effect on May 25th, financial services firms will face a new potential threat to their on-going challenges with building strong customer relationships, writes DARREL ORSMOND, Financial Services Industry Head at SAP Africa.

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The regulation – dubbed GDPR for short – is aimed at giving European citizens control back over their personal data. Any firm that creates, stores, manages or transfers personal information of an EU citizen can be held liable under the new regulation. Non-compliance is not an option: the fines are steep, with a maximum penalty of €20-million – or nearly R300-million – for transgressors.

GDPR marks a step toward improved individual rights over large corporates and states that prevents the latter from using and abusing personal information at their discretion. Considering the prevailing trust deficit – one global EY survey found that 60% of global consumers worry about hacking of bank accounts or bank cards, and 58% worry about the amount of personal and private data organisations have about them – the new regulation comes at an opportune time. But it is almost certain to cause disruption to normal business practices when implemented, and therein lies both a threat and an opportunity.

The fundamentals of trust

GDPR is set to tamper with two fundamental factors that can have a detrimental effect on the implicit trust between financial services providers and their customers: firstly, customers will suddenly be challenged to validate that what they thought companies were already doing – storing and managing their personal data in a manner that is respectful of their privacy – is actually happening. Secondly, the outbreak of stories relating to companies mistreating customer data or exposing customers due to security breaches will increase the chances that customers now seek tangible reassurance from their providers that their data is stored correctly.

The recent news of Facebook’s indiscriminate sharing of 50 million of its members’ personal data to an outside firm has not only led to public outcry but could cost the company $2-trillion in fines should the Federal Trade Commission choose to pursue the matter to its fullest extent. The matter of trust also extends beyond personal data: in EY’s 2016 Global Consumer Banking Survey, less than a third of respondents had complete trust that their banks were being transparent about fees and charges.

This is forcing companies to reconsider their role in building and maintaining trust with its customers. In any customer relationship, much is done based on implicit trust. A personal banking customer will enjoy a measure of familiarity that often provides them with some latitude – for example when applying for access to a new service or an overdraft facility – that can save them a lot of time and energy. Under GDPR and South Africa’s POPI act, this process is drastically complicated: banks may now be obliged to obtain permission to share customer data between different business units (for example because they are part of different legal entities and have not expressly received permission). A customer may now allow banks to use their personal data in risk scoring models, but prevent them from determining whether they qualify for private banking services.

What used to happen naturally within standard banking processes may be suddenly constrained by regulation, directly affecting the bank’s relationship with its customers, as well as its ability to upsell to existing customers.

The risk of compliance

Are we moving to an overly bureaucratic world where even the simplest action is subject to a string of onerous processes? Compliance officers are already embedded within every function in a typical financial services institution, as well as at management level. Often the reporting of risk processes sits outside formal line functions and end up going straight to the board. This can have a stifling effect on innovation, with potentially negative consequences for customer service.

A typical banking environment is already creaking under the weight of close to 100 acts, which makes it difficult to take the calculated risks needed to develop and launch innovative new banking products. Entire new industries could now emerge, focusing purely on the matter of compliance and associated litigation. GDPR already requires the services of Data Protection Officers, but the growing complexity of regulatory compliance could add a swathe of new job functions and disciplines. None of this points to the type of innovation that the modern titans of business are renowned for.

A three-step plan of action

So how must banks and other financial services firms respond? I would argue there are three main elements to successfully navigating the immediate impact of the new regulations:

Firstly, ensuring that the technologies you use to secure, manage and store personal data is sufficiently robust. Modern financial services providers have a wealth of customer data at their disposal, including unstructured data from non-traditional sources such as social media. The tools they use to process and safeguard this data needs to be able to withstand the threats posed by potential data breaches and malicious attacks.

Secondly, rethinking the core organisational processes governing their interactions with customers. This includes the internal measures for setting terms and conditions, how customers are informed of their intention to use their data, and how risk is assessed. A customer applying for medical insurance will disclose deeply personal information about themselves to the insurance provider: it is imperative the insurer provides reassurance that the customer’s data will be treated respectfully and with discretion and with their express permission.

Thirdly, financial services firms need to define a core set of principles for how they treat customers and what constitutes fair treatment. This should be an extension of a broader organisational focus on treating customers fairly, and can go some way to repairing the trust deficit between the financial services industry and the customers they serve.

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