Samsung rose from unknown phone brand to market leader in barely a dozen years. With Huawei following in its footsteps, yet another unknown brand, Xiaomi, is also threatening to repeat history, writes ARTHUR GOLDSTUCK.
Once upon a time, about a dozen or so years ago, there was a little up-and-coming smartphone brand called Samsung. It was well-known for its appliances. So, when it announced a new “lifestyle” range of cellphones, many joked that they would be the size of fridges. Instead, Samsung electrified the world with clamshell phones that looked like fashion accessories. Before long, it rolled out messaging phones that were the cutting edge of cool, but went unnoticed by a media that was obsessing over a new smartphone from a company called Apple. Then, suddenly, Samsung was the number one smartphone maker in the world.
Meanwhile, just a few years ago in a galaxy not so far away from there, a little up and coming smartphone brand called Huawei announced it had launched the thinnest smartphone in the world, at half the price of equivalent devices from Samsung and Apple. There was much laughter in the kingdoms of the giants, and from the hip court jesters of tech media. But suddenly, Huawei was the third biggest smartphone maker in the world, and prepared to take its place among the giants.
If it seems like an eternal story that keeps being retold, that’s because it is. In the same way, names that once ruled have been vanquished by newcomers who looked to the future instead of resting in the past. BlackBerry and Nokia had their Kodak moments of glory, and then their Kodak moments of ignominy. None of the wizards or wise men of the courts can tell us which will go next, only that others will follow. And others will rise to greatness.
Now, it is time to tell a new story. Of a name that few outside its homeland can even say correctly. Xiaomi is pronounced “Show me” with the “o” stretched out in a Texan drawl. That may be amusing for critics of a brand that is little known outside its Chinese homeland, but the joke will be on them if they don’t pay attention.
Launched in 2011, it took a mere three years to hit 60-million smartphone sales in a year, mainly through selling high-spec, low-cost phones online in China and India. Briefly, it became the third biggest smartphone maker in the world, before giving up that spot to Huawei. It had a secret weapon up its sleeve, though: the new Redmi brand, launched in 2013. Within three years, it had sold 110-million units. That is more than one phone sold every second. And that is not counting the Mi brand, a wildly popular budget range that takes its name from Mobile Internet and Mission Impossible.
Around a year ago, Xiaomi finally came to Africa, via Johannesburg-based distributor Mobile in Africa (MIA). A few months ago, it brought the Redmi Note 3 into South Africa, positioning it as a viable alternative to the Samsung Note range – at well below half the price of any recent models.
While the self-destruction of Samsung’s Note 7 has left a massive gap in the market for the large-screen Apple iPhone 7 Plus, it has also opened the path to lower cost alternatives. And this is where the Redmi comes into its own. With a 5.5-inch high-definition display, its price point of R3 799 is quite startling, It even beats out its lookalike competitor, the HiSense Infinity Elegance, also a 5.5-inch phone from a Chinese manufacturer. The latter sells for R3 999.
Both have a gold metal design, but the Redmi packs a powerful 4000mAh battery, compared to 3000 mAh on the Elegance. The Redmi also wins in camera quality, with a 16Megapixel rear camera compared to 13MP on the Elegance. This puts its price advantage in full perspective, positioning it as one of the best value-for-money phones on the market.
This didn’t save Xiaomi from seeing its sales plummet globally in the first half of 2016, as nimble new competitors emerged with a mission to out- Xiaomi the previous nimble new competitor.
Last week, however, it came out with guns blazing, with the follow-up to the Redmi Note 3. The Redmi Note 4A was the top-selling smartphone in China on November 11, China’s biggest shopping day, known as “Singles Day” after the two number ones in the date. It claims to have sold no less than one-million of the phones in 24 hours.
Meanwhile, the brand has also opened physical stores across China, making a dramatic departure from its traditional positioning as an online-only brand.
In South Africa, it is sold largely through the mobile networks themselves, while the rest of Africa largely follows the Chinese online model. We can expect to hear a lot more from the brand in the coming year, and consumers may even learn how to say its name.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.