2016 was heralded as a particularly tough year, and small to medium businesses have in particular been affected. BRIAN TIMPERLEY, managing director of Turrito Networks, highlights the biggest pain points for SMEs and how these can be overcome in the future.
A key pain point for small and medium enterprises (SMEs) in 2016 continued to be an influx of cheap and ill-supported fibre and internet solutions, which fall far short of the SME’s needs.
SMB decision makers have been overwhelmed by cheap consumer connectivity and attempt to use these to drive down the cost of connectivity in their organisations.
And, says Brian Timperley, managing director of Turrito Networks, this trend will continue into 2017, underscored — ironically enough — by a dazzling array of choice, combined with the trend of technologically-knowledgeable users who apply consumer-level thinking to their businesses.
“A consumer’s requirement for fibre is very different from that of a business. While many SME owners think that consumer-grade fibre will deliver the same requirements for their business, the lack of sound advice to the contrary from their service provider often leaves them with slow connectivity and downtime,” adds Timperley.
“Bandwidth has never been cheaper than it is now, and yet we’ve never had more discussions around price. The challenge is that there are no consumer-level or “cheap” broadband products in South Africa that match the performance of business-grade Internet products.”
He is emphatic that — unlike the consumer arena — “the Internet” for SMEs is about far more than just browsing: “Businesses require far more than consumers and a big part of how we approach solutions for businesses of this size, is by understanding what they use their connectivity for.
For SMEs, the internet isn’t about consumer activities like Internet surfing and accessing social media sites. It’s about a whole range of critical services including voice over IP, cloud, video, backups and accessing Office 365, Sage, Pastel, Microsoft Azure, hosting, and cloud-based PABX.”
All of these consume vastly different amounts of data compared with consumer use, and in very different ways.
“The analogy we use is that of a professional deep sea diver who goes into a dive shop and asks for the cheapest oxygen tanks available – that’s not the kind of equipment you want, when your life depends on it… a parallel to buying connectivity based on price alone,” Timperley explained.
“Despite knowing how important connectivity is, SMEs are asking their service providers for the cheapest solution, without clarity on the impact that ill-matched solutions may have on productivity, uptime and efficiency. SMEs were prepared to accept high prices in the days when that was the norm, and in turn demanded a high level of service from their providers.
“We are urging business owners and decision makers, to start demanding better value from their service providers and reap the benefits of a best fit connectivity solution for their organisations.”
Turrito Networks commercial director, Louis Jardim says that when it comes to selecting your partner and the connectivity solution for your business, it is important to understand the terminology, and challenge your provider to deliver best value.
He recommends being clear on the difference between a service level definition (SLD) and a service level agreement (SLA), contention ratios – how many other businesses and users will be sharing the same bandwidth, what the minimum upload and download speeds are that you can expect, and whether these can be consistently maintained, whether there is a 24/7 support desk, and what the mean time to respond and mean time to repair is.
He argues that before SMEs sign on the dotted line with service providers, that they understand what downtime is worth to them and the impact slow connectivity will have on their businesses.
For Timperley, the relationship between client and provider comes down to trust.
“As a neutral provider, we know precisely what the differences in pricing and services are from over 32 of the largest providers in SA. We have no incentive to sell any one of those network providers over the other. We have relationships with all of them and can deliver the same services they’re offering – but we know what works and what doesn’t.
This neutrality means we’ll ensure that our customers get the best bang for their buck, exactly in line with what their requirements are.”
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”