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Samsung takes challenge back to Apple

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Samsung has made a startling comeback to the smartphone market, sending the innovation ball soaring back into Apple’s court, writes ARTHUR GOLDSTUCK.

Mere days before last week’s New York launch of the new Samsung S8 smartphone, the rumour mill had “confirmed” the specs of the next Apple iPhone, due out in September. It is ironic, then, that Samsung unveiled a device that featured almost every innovation that Apple is expected to introduce six months from now.

The result is that the Galaxy S8 not only occupies the high ground of smartphone innovation, but places huge pressure on Apple to come up with surprises in the iPhone 8. In recent years, however, the capacity to surprise has tended to elude Apple.

The key elements of the S8 already set it apart from all other handsets on the market. Both the standard S8 and the larger S8+ carry the curve on the edge that made the S6 and S7 Edge phones a huge success. However, they have refined the curves slightly to provide a more comfortable grip.

The standout aspect of the displays now is that they run from one side to the other, with no bezel or edge frame as is found on most other phones. From top to bottom, they also occupy a greater proportion of the front of the phone than almost any other phone on the market. Samsung has achieved this through an old iPhone technique – not having a logo on the front – and a seemingly revolutionary new idea: having the home button hidden invisibly under the surface of the display.

Because the screen is pressure sensitive, when the finger rests on the area where the home button would usually be placed, it activates the functions of that button without taking away from display space.

It is precisely this neat little trick that Apple is expected to announce when it unveils the iPhone 8 in September. In the past, Apple evangelists would have accused rivals of copying Apple. The best they can claim now – unconvincingly – is that Samsung has anticipated Apple’s virtual home button.

Since a flagship smartphone is usually a few years in the making, and the next model is already on the drawing board when the previous one is released, it is clear that the leading manufacturers all have access to similar technology, and twist it in the direction where they believe they can achieve both the best user experience and the best differentiation.

So, for example, Apple is expected to announce later this year that the iPhone 8 will abandon the Lightning connector that caused massive consternation when it replaced the dock connector five years ago. Instead, it will switch to the new standard USB-C connector that is already in use in the new Apple MacBook – and on numerous rival smartphones. It will be near unthinkable for Apple to adopt an industry-standard connector, but it will also mollify users who have to carry a bag full of adapters to make up for the absence of a headphone jack on the last version.

Not at all surprisingly, the new Samsung S8 has introduced the USB-C connector to the Galaxy range for the first time.

The real challenge for Apple will be competing with screen size. It is still a source of wounded pride that Samsung led the market into large-screen formats with the introduction of the Note series six years ago. Apple scoffed at the size of these devices for some years before it succumbed to market pressure and went beyond the 4.5-inch format that Steve Jobs had felt represented the perfect handset display size.

With 4.7-inch and 5.5-inch options for the S7 and S7 Plus, it made up lost ground. However, the S8 and S8+ take the fight to a new level. Due to the ultra-efficient use of the front of the phone, the S8 is now a 5.8-inch phone, despite being slightly narrower than the S7. The S8+ is a 6.2-inch behemoth, and yet remains comfortable in the hand.

It’s unlikely Apple marketing will carry jokes about size this time round. Instead, it is expected to release several size options, ranging from 4.7-inches to 5.8-inches. The new devices are also expected, for the first time, to introduce wireless charging, long a feature of the Samsung flagship phones. Samsung has taken this feature a step further, with charging pods that enable the phone to stand upright and remain viewable and usable while being charged.

The Apple rumour mill also includes a waterproof and dustproof phone, iris and facial recognition, a minimum of 64GB storage, and even a curved display. It ‘s almost as if the Apple clairvoyants were channelling the S8, a few weeks before its launch.

 

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

Available in SA on 5 May

The Samsung S8 and S8+ will be released on South Africa on 5 May 2017, and can be pre-ordered now. For pre-orders, Vodacom is offering a wireless charger and screen protector, while MTN will provide a battery pack and screen protector. Samsung is considering direct deliveries to these customers before the official launch, if it receives stock in time. The Galaxy S8 has a recommended retail price of R15 499, and the Galaxy S8+ a RRP of R17499, similar to current models.

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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Five key biometric facts

Due to their uniqueness, fingerprints are being used more and more to quickly identify and ensure the security of customers. CLAUDE LANGLEY, Regional Sales Manager, for Africa at HID Global Biometrics, outlines five facts about the technology.

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How many times in a day are you expected to identify yourself? From when you arrive at work you are required to sign in, visiting your bank, receiving healthcare services… The list is endless. When a system knows who you are, you are able to do any number common, everyday activities. Your identity is unique and precious. It is also easily stolen and the target of many hackers across the globe. Technology is constantly evolving alongside the criminal element, always looking for ways to protect data and identity. One such solution happens to be biometrics and it is rapidly gaining traction in our increasingly complex modern world.

Reliable, secure and fundamentally YOU, unique biometric traits such as fingerprints are being used by banks, enterprises and consumers to verify identity. Biometric solutions offer significant identity protection because they use unique biological details to ensure an account is only accessed by the account holder, a door only opened by the owner. Here are five things that are little known about this technology…

  • The uncut identity. Your fingerprint is unique to you. Nobody can use a copy of it to impersonate you. Good technology is capable of scanning down into the layers of the fingertip to differentiate unique elements of a person’s fingerprint, this data is then encrypted and used as a key to unlocking whichever physical or virtual door that the biometric system protects.
  • The living proof. No, there is nothing to the stories of fingerprints being used without their owner’s knowledge or permission. Biometric solutions can use specific variables to determine if the finger used to access the system is that of a present, living person.  A copy or a fake cannot be used to access a cutting-edge biometric solution.
  • Easy and convenient. Queues and documents and paperwork may well be a thing of the past should biometrics take a firmer grip of government and banking systems. The process of registering is easy, and access to identity documents and records is yours alone.
  • Security blanket. A thousand passwords and a hundred post-it notes stuck on walls and drawers.  An excel file with a list of sites and applications and their corresponding passwords, all a thing of the past.  Nobody needs to remember their password with biometrics, they only need to show up.
  • Anywhere is cool. Schools, airports, networks, offices, homes, toilets, banks, libraries, governments, border controls, immigration services, call centres, hospitals and even clubs and pubs – knowing “who” matters and biometrics can quickly and conveniently confirm your identity where needed.

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