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Samsung takes challenge back to Apple

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Samsung has made a startling comeback to the smartphone market, sending the innovation ball soaring back into Apple’s court, writes ARTHUR GOLDSTUCK.

Mere days before last week’s New York launch of the new Samsung S8 smartphone, the rumour mill had “confirmed” the specs of the next Apple iPhone, due out in September. It is ironic, then, that Samsung unveiled a device that featured almost every innovation that Apple is expected to introduce six months from now.

The result is that the Galaxy S8 not only occupies the high ground of smartphone innovation, but places huge pressure on Apple to come up with surprises in the iPhone 8. In recent years, however, the capacity to surprise has tended to elude Apple.

The key elements of the S8 already set it apart from all other handsets on the market. Both the standard S8 and the larger S8+ carry the curve on the edge that made the S6 and S7 Edge phones a huge success. However, they have refined the curves slightly to provide a more comfortable grip.

The standout aspect of the displays now is that they run from one side to the other, with no bezel or edge frame as is found on most other phones. From top to bottom, they also occupy a greater proportion of the front of the phone than almost any other phone on the market. Samsung has achieved this through an old iPhone technique – not having a logo on the front – and a seemingly revolutionary new idea: having the home button hidden invisibly under the surface of the display.

Because the screen is pressure sensitive, when the finger rests on the area where the home button would usually be placed, it activates the functions of that button without taking away from display space.

It is precisely this neat little trick that Apple is expected to announce when it unveils the iPhone 8 in September. In the past, Apple evangelists would have accused rivals of copying Apple. The best they can claim now – unconvincingly – is that Samsung has anticipated Apple’s virtual home button.

Since a flagship smartphone is usually a few years in the making, and the next model is already on the drawing board when the previous one is released, it is clear that the leading manufacturers all have access to similar technology, and twist it in the direction where they believe they can achieve both the best user experience and the best differentiation.

So, for example, Apple is expected to announce later this year that the iPhone 8 will abandon the Lightning connector that caused massive consternation when it replaced the dock connector five years ago. Instead, it will switch to the new standard USB-C connector that is already in use in the new Apple MacBook – and on numerous rival smartphones. It will be near unthinkable for Apple to adopt an industry-standard connector, but it will also mollify users who have to carry a bag full of adapters to make up for the absence of a headphone jack on the last version.

Not at all surprisingly, the new Samsung S8 has introduced the USB-C connector to the Galaxy range for the first time.

The real challenge for Apple will be competing with screen size. It is still a source of wounded pride that Samsung led the market into large-screen formats with the introduction of the Note series six years ago. Apple scoffed at the size of these devices for some years before it succumbed to market pressure and went beyond the 4.5-inch format that Steve Jobs had felt represented the perfect handset display size.

With 4.7-inch and 5.5-inch options for the S7 and S7 Plus, it made up lost ground. However, the S8 and S8+ take the fight to a new level. Due to the ultra-efficient use of the front of the phone, the S8 is now a 5.8-inch phone, despite being slightly narrower than the S7. The S8+ is a 6.2-inch behemoth, and yet remains comfortable in the hand.

It’s unlikely Apple marketing will carry jokes about size this time round. Instead, it is expected to release several size options, ranging from 4.7-inches to 5.8-inches. The new devices are also expected, for the first time, to introduce wireless charging, long a feature of the Samsung flagship phones. Samsung has taken this feature a step further, with charging pods that enable the phone to stand upright and remain viewable and usable while being charged.

The Apple rumour mill also includes a waterproof and dustproof phone, iris and facial recognition, a minimum of 64GB storage, and even a curved display. It ‘s almost as if the Apple clairvoyants were channelling the S8, a few weeks before its launch.

 

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

Available in SA on 5 May

The Samsung S8 and S8+ will be released on South Africa on 5 May 2017, and can be pre-ordered now. For pre-orders, Vodacom is offering a wireless charger and screen protector, while MTN will provide a battery pack and screen protector. Samsung is considering direct deliveries to these customers before the official launch, if it receives stock in time. The Galaxy S8 has a recommended retail price of R15 499, and the Galaxy S8+ a RRP of R17499, similar to current models.

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Load-shedding leads
local searches

South Africans are searching in the dark, according to the latest Google Search trends.

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With more 1 million search queries generated in the space of 76 hours, load-shedding was by far the top trending search on Google South Africa this week.

Valentine’s Day came a distant second.

After news emerged last Sunday of the impending stage 3 load shedding, South Africans had generated more than 1-million load-shedding search queries by the time Tuesday came around:

  • “Loadshedding schedule” – generated more than 100k searches on Sunday
  • “Load shedding schedule” – generated more than 100k searches on Sunday
  • “Eskom load shedding” – generated more than 100k searches on Sunday
  • “Load shedding Cape Town” – generated more than 50k searches on Sunday
  • “Load shedding schedule” – generated more than 400k on Monday
  • “Load shedding Johannesburg” – generated more than 20k searches on Monday
  • Load shedding schedule” generated more than 200k search queries on Tuesday

Leading up to Valentine’s Day, South Africans generated close to 300k search queries related to the romantic festival, including searches for quotes and gift ideas:

  • “Valentines Day” generated more than 100k search queries on Thursday
  • “Happy Valentines Day Images” and “Valentines Day Images” generated more than 10k search queries each on Thursday, with “Happy Valentines Day 2019” generating more than 20k search queries on Wednesday
  • “Valentines Day Specials 2019” generated more than 5k search queries on Thursday
  • “Love quotes” generated more than 5k search queries on Thursday
  • “Valentines Day quotes” generated more than 100k search queries and “Valentine messages” generated more than 50 000 search queries on Wednesday

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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Showmax invites
student films

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Thanks to the growing popularity of video-on-demand services, there’s a new opportunity to help kickstart the careers of local filmmakers.

Numerous Hollywood blockbusters (District 9Tomb Raider 2018, and The Avengers: Age of Ultron to name a few) have featured substantial shoots in Johannesburg and Cape Town. While providing great opportunities for SA’s production talent, aspiring writers and directors don’t get the same benefit.

So where can local creatives showcase their work? Broadcast TV isn’t a natural home for unknown short films, and while self-publishing platforms are readily available hosting options, it’s tough to get noticed and get traffic when competing with videos from across the planet.

But with the emergence of video-on-demand services into the mainstream, there’s now a solution. The African film school AFDA has teamed up with the streaming service Showmax to give local talent a much larger platform than ever before. From 18 February, eighteen of the best recent short films made by AFDA students from their Johannesburg, Cape Town, Durban and Port Elizabeth campuses will be live on Showmax. Drama, documentary, fantasy, and animation are all represented, in pieces running from under eight minutes to almost half-an-hour long. The full list of movies is included below.

Teresa Passchier, CEO of AFDA, said: “AFDA, Africa’s number-one school for the Creative Economy, is proud to kickstart this exciting and meaningful journey with Showmax and AFDA students, ensuring emerging young African filmmakers’ voices are heard and given a platform. It’s ground-breaking to share young, local, culturally relevant content on the same platform as Hollywood blockbusters. I am certain that this unique initiative will serve to boost and develop the African film industry and the careers of many young South African and African students alike.”

Included in the short films coming to Showmax are the award winners Junior and O-PunchaJunior, directed by Bert Dijkstra, picked up the Audience Award in the Made in South Africa Competition at the shnit Worldwide Shortfilmfestival Awards 2017. O-Puncha, directed by Adam Hansen, won two awards at the 5th annual Eldorado Film Festival: Best Student Made Short, and Best Editing – Alexander La Cock.

Another celebrated film is Sicela Amanzi directed by Mlu Godola, which talks to the subject of water shortage. The film’s heroine Zoleka is a mild-mannered young woman forced to go to extreme lengths when a small community’s only source of water unexpectedly collapses. The power of films like this is they shine a light on critical topical issues in new ways.

Speaking about working with the film school, Candice Fangueiro, Head of Content for Showmax, said: “There’s immense depth of filmmaking talent in Africa and it’s a privilege to be able to give that talent a home and a platform. Showmax is becoming part of the fabric of film and TV production in Africa, and importantly we’re doing this as a partner rather than just as a consumer. This is a key competitive advantage of being local and something we aim to continue to work on.”

AFDA is an Academy Award-winning institution, founded in 1994, and the first and only African film school to win an Oscar – for the Best Foreign Student film in 2006, the postgraduate film Elalini, directed by Tristan Holmes.

The full list of AFDA short films coming to Showmax is as follows:

Film titleDirectorGenre
Lullaby from the CryptKeenan Lott & Raven DavidsAnimation
Ko Ga CherenyaneSibonokuhle MyatazaDocumentary
IzilwaneKyllian RouxDrama
MallemeuleJaco Van BoschDrama
Canal StreetBrodie MuirheadDrama
On the FenceWarrick BewsDrama
The Righteous FewLindo LangaDrama
Hlogoma PeakLuke AhrensDrama
Frozen FlameCameron HeathmanAnimation
WolfBrett van DortFantasy
The Walk HomeSisanda DyantyiDrama
BearWesley RoodtDrama
JuniorBert DijkstraDrama
O-PunchaAdam HansenDrama
UmngenoSiphosethu NdungeDrama
DoreenLuvuyo Equiano NyawoseDrama
ForeverLindo LangaMusical
Sicela AmanziMlu GodolaDrama

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