Social media conversations ahead of the 2016 local government elections in South Africa reveal a growth of nearly four-fold over discussions about the 2011 municipal polls, writes ANDRE STEENEKAMP, CEO of 25AM.
What’s more, if they are an accurate reflection of how South Africa will vote on 3 August, both the Democratic Alliance (DA) and the African National Congress (ANC) could concede some of their ground to the Economic Freedom Front (EFF) this year.
Data extracted from the Salesforce Marketing Cloud Social Studio by online media agency, 25AM, shows that there were nearly 22,000 social conversations about the topic between 1 May and 29 July 2016. Unsurprisingly, the ANC as the national ruling party, generated the most mentions, followed by the EFF and then the DA.
Indeed, the ANC generated more mentions than the DA and the EFF combined, while the EFF was mentioned twice as many times as the DA. Analysis of the data shows that around 50% of users who have indicated which party they will vote for said that they will vote for the ANC, 25.1% said they would vote for the EFF and 24.7% said they would vote for the DA.
The distribution of Internet access in South means that social media isn’t necessarily an accurate reflection of how the country will vote. But it is worth noting that the social mood also reflects the results of several recent opinion polls that indicate that the ANC may lose significant support in some of South Africa’s metros. A caveat here is that the polls showed that many voters are still undecided about where they will make their mark.
The ANC attracted almost three times as many mentions with a negative sentiment as mentions reflecting positive sentiment. Positive and negative mentions for the DA and EFF show a more even split. Conversation about the ANC spiked on 21 June, when unrest started in Tshwane after residents were unhappy with the party’s choice of mayoral candidate for the metro. #TshwaneUnrest is one of the top five hashtags associated with the election.
The top influencers around municipal elections include official party accounts and leaders @helenzille, @Julius_S_Malema, @Our_DA, @My_ANC and media sources @News24, @SABCNewsOnline, @eNCA, @bonang_M. EFF advocate @Odwa_Obose is one of the top 10 influencers on Twitter, according to Social Studio data, with just 1,800 followers—an interesting insight into how social media is giving people a powerful platform to promote their beliefs.
“Increased presence on social media by the leading political parties as well as institutions like the Independent Electoral Commission (IEC) have helped to spark engagement about this election. The IEC has launched an iOS and Android app to make results and election info available to the public, for example,” says Andre Steenekamp, CEO of 25AM. “But it’s interesting to note that it’s not just media organisations and official party sources that are shaping the discussion agenda – it is millions of ordinary people using their smartphones and social media platforms to share their opinions, comment on unfolding developments and even report breaking news to their followers.”
Android Go puts reliable smartphones in budget pockets
Nokia, Vodacom and Huawei have all launched entry-level smartphones running the Android Go edition, and all deliver a smooth experience, writes BRYAN TURNER.
Three new and notable Android Go smartphones have recently hit the market, namely the Nokia 1, the Vodafone Smart Kicka 4 and the Huawei Y3 (2018). These phones run one of the most basic versions of Android while still delivering a fairly smooth user experience.
Historically, consumers purchasing smartphones in the budget bracket would have a hit-and-miss experience with processing speed, smoothness of user interface, and app stability. The Google-supported Android Go edition operating system optimises the user experience by stripping out non-important visual effects to speed up the phone. Thish allows for more memory to be used by apps.
Google also ensures that all smartphones running Android Go will receive feature and security updates as they are released by Google. This is a major selling point for these smartphones, as users of this smartphone will always be running the latest software, with virtually no manufacturer bloatware.
Vodafone Smart Kicka 4
At the lowest entry-level, the Vodafone Smart Kicka 4 performs well as a communicator for emails and WhatsApp messages. The 4” screen represents a step up for entry-level Android phones, which were previously standardised at 3.5”.
The display is bright and very responsive, while the limited screen real estate leaves the navigation keys off the screen as touch buttons. It uses 3G connectivity, which might seem like an outdated technology, but is good enough to stream SD videos and music. Vodacom has also thrown in some data gifts if the smartphone is activated before the end of September 2018.
Its camera functionalities might be a slight let down for the aspirant Instagrammer, with a 2MP rear flash camera and a 0.3MP selfie snapper. Speed wise, the keyboard pops up quickly, which is a huge improvement from the Smart Kicka 3. However, this phone will not play well with graphics-intensive games.
Next up is the Nokia 1, which adds a much better 5MP camera, improved battery life and a bigger 4.5” screen. It supports LTE, which allows this smartphone to download and upload at the speed of flagships. It also sports the Nokia brand name, which many consumers trust.
Although the front camera is 2MP, the quality is extremely grainy, even with good lighting. This disqualifies this smartphone for the social media selfie snapper, but the 5MP rear camera will work for the landscape and portrait photographer.
The screen also redeems this smartphone, providing a display which represents colours truly and has great viewing angles. Xpress-on back covers allows the use of interchangeable, multi-coloured back covers, which has proven to be a successful sales point for mid-range smartphones in the past.
Huawei Y3 (2018)
The most capable of the Android Go edition competitors, the Huawei Y3 (2018) packs an even bigger screen at 5”, as well as an improved 8MP rear camera and HD video recording. The screen is the brightest and most vibrant of the three smartphones, but seems to be calibrated to show colours a little more saturated than they actually are.
Nevertheless, the camera outperforms the other smartphones with good colour replication and great selfie capabilities via the 2MP front camera – far superior to the Nokia 1 despite the same spec. LTE also comes standard with this smartphone and Vodacom throws in 4G/LTE data goodies until the end of September 2018. The battery, however, is not removable and may only be replaced by a warranty technician.
Comparing the 3
All three smartphones have removable back covers, which provide access to the battery, SIM card and SD card slots. The smartphones have Micro USB ports on the bottom with headphone jacks on the top. The built-in speakers all performed well, with the Y3 (2018) housing an exceptionally loud built-in speaker.
Although all at different price points, all three phones remain similar in performance and speed. The differentiators are apparent in the components, like camera quality and screen quality. It would be fair to rank the quality of the camera and battery life by respective market prices. The Vodafone Smart Kicka 4 performed well, for its R399 retail price. The Nokia 1, on the other hand, lags quite a bit in features when compared to the Huawei Y3 (2018), bwith oth retailing at R999.
SA gets digital archive
As the world entered the centenary of Nelson Mandela’s birth on Mandela Day, 18 July 2018, South Africa celebrated the launch of a digital living archive.
The southafrica.co.za site carries content about the country’s collective heritage in South Africa’s eleven official languages.
Designed as a nation building, educational and brand promotion web based tool, the free-to-view platform features award-winning photographic and written content by leading South African photographers, authors, academics and photojournalists.
The emphasis is on quality, credible, factual content that celebrates a collective heritage in terms of the following: Cultural Heritage; Natural Heritage; Education; History; Agriculture; Industry; Mining; and Travel.
At the same time as reflecting on the nation’s history, southafrica.co.za celebrates South Africa’s natural, cultural and economic assets so that the youth can learn about their nation in their home language.
Southafrica.co.za Founder and CEO Hans Gerrizen conceptualised southafrica.co.za as a means for youth and communities from outlying areas to benefit from the digital age in terms of the web tool’s empowering educational component.
“We can only stand to deepen our collective experience of democracy and become a more forward planning nation if we know facts about our nation’s past and present in everyone’s home language,” he says.
Southafrica.co.za, with sister company Siyabona Africa, is the organiser and sponsor of the Mandela: 100 Moments photographic exhibition that runs until 30 September at Cape Town’s V&A Waterfront-based Nelson Mandela Gateway to Robben Island. The 3-month exhibition, which runs daily from 08h00 until 15h00, is showcasing one hundred iconic Nelson Mandela images taken by veteran South African photojournalist and self-taught lensman Peter Magubane.