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Pop-up stores: a great science experiment

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Pop-up stores can be found in nearly every mall. In addition to the fun-factor, these stores offer an opportunity to capture customer behavior patterns which can establish what works and what doesn’t, writes PATRICK MAPHOPHA of NetApp.

Enter any mall today and you are likely to come across the latest retail fad – the pop-up store. With the concept of ‘here today and gone tomorrow’ at its centre, this fresh, novel and creative concept has taken the world by storm. According a report by the Centre for Economics and Business Research entitled Britain’s Pop-Up Retail Economy Report, the pop-up retail sector generated over £2.3 billion in turnover over the past 12 months in the UK alone. Additionally the report showed that 44% of consumers have visited a pop-up shop in the last 12 months.

South Africa is no exception, as many international brands have opened their doors in the form of the pop-up store to test the unique market and gain brand exposure. For example, a well-known ice cream brand was one of the first to set up a pop-up shop in Johannesburg, offering customers the opportunity to experiment with flavours like crumbed chocolate cupcake, mint shortcake, chocolate brownie and frosted rose petals.

Pop-up stores are so much more than trivial creativity – they are also a science experiment

Despite its ‘fun’ factor, the pop-up store is far more than just a creative, novel idea – it is also an opportunity to capture vital customer behavioural and spending patterns through an integrated cloud point. That data can establish what works and what doesn’t, and determine whether a permanent store should be established in a particular market. In other words, a new company introducing their offering in an agile way via pop-up stores can experiment with consumer confidence. If enough growth or success materializes, the steps towards a permanent location may be taken.

According to the IDC’s Retail Insights Top Ten Predictions Report, no less than 40% of new retail applications purchased will be deployed in the cloud to speed and secure business objectives in 2017. In addition, according to the Big Data in Global Retail Market Report, which was commissioned by NOVONOUS, big data in the global retail market is expected to grow at a CAGR of 35%.

The cloud has the silver lining

A smart data solution is therefore integral to make the most of the pop-up opportunity by offering management, durability and analytics capabilities. Last year, Netapp announced new updates to its solutions portfolio for the Data Fabric, an abstraction layer to improve, control and simplify the movement of data in the hybrid cloud.

One option allows shop owners, for example to massively accelerate the movement of large data sets into Amazon Web Services (AWS) for data analysis. Once processed, the analysed data can be brought back on-premises if required. And just like the pop-up shop the service can be purchased on a ‘pay as you go’ basis which means it can be easily turned on and off as needed. Other options include the ability to use the same consistent data management both on-premises and in the public cloud – meaning that data can be controlled and accessed wherever it’s needed most. And finally, once data “cools”, meaning it is not accessed and analysed regularly any more, the same functionalities provide efficient backup to the cloud to help address compliance and data protection requirements.

In short, shop owners may leverage the benefits of the hybrid cloud and analytics applications as a service to determine aspects like buyer behaviour, identify market opportunities, adapt research and development, and manage data with business value holistically. Through the provision of these dedicated applications, store owners can even go so far as to connect the pop-up store experience in real time. For example, retailers could engage with buyers at the POS.

Taking the pop-up store to the next level

Once a foundational cloud portfolio has been established, the pop-up store can be transformed into a data collection machine. A global example that illustrates this was the recent campaign launched by a pet store in the US called Barkshop Live, which specialises in animal-antic toys. In order to test their products, they invited dog owners and their furry counterparts to test out their chewable offerings in person. Data was then collected around which toys were favoured via RFID-enabled vests that were fitted around the dogs. The data collected and stored through the cloud allowed the retailer to determine the bestselling products in order to increase turnover figures.

Pop-up stores are a great way to test the market before making a total investment commitment. As customer data increases towards the brontobyte, the time to control, manage, secure and move data across on-premises and public cloud resources has never been more prevalent. The evaluation of customer data could spell the evolution of the pop-up store towards a permanent feature – whether it’s through an online domain or a traditional bricks and mortar store.

  • Patrick Maphopha, SE manager for Africa at NetApp.

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Bring your network with you

At last week’s Critical Communications World, Motorola unveiled the LXN 500 LTE Ultra Portable Network Infrastructure. It allows rescue personal to set up dedicated LTE networks for communication in an emergency, writes SEAN BACHER.

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In the event of an emergency, communications are absolutely critical, but the availability of public phone networks are limited due to weather conditions or congestion.

Motorola realised that this caused a problem when trying to get rescue personnel to those in need and so developed its LXN 500 LTE Ultra Portable Network Infrastructure. The product is the smallest and lightest full powered broadband network to date and allows the first person on the scene to set up an LTE network in a matter of minutes, allowing other rescue team members to communicate with each other.

“The LXN 500 weighs six kilograms and comes in a backpack with two batteries. It offers a range of 1km and allows up to 100 connections at the same time. However, in many situations the disaster area may span more than 1km which is why they can be connected to each other in a mesh formation,” says Tunde Williams, Head of Field and Solutions Marketing EMEA, Motorola Solutions.

The LXN 500 solution offers communication through two-way radios, and includes mapping, messaging, push-to-talk, video and imaging features onboard, thus eliminating the need for any additional hardware.

Data collected on the device can then be sent through to a central control room where an operator can deploy additional rescue personnel where needed. Once video is streamed into the control room, realtime analytics and augmented reality can be applied to it to help predict where future problem points may arise. Video images and other multimedia can also be made available for rescuers on the ground.

“Although the LXN 500 was designed for the seamless communications between on ground rescue teams and their respective control rooms, it has made its way into the police force and in places where there is little or no cellular signal such as oil rigs,” says Williams.

He gave a hostage scenario: “In the event of a hostage situation, it is important for the police to relay information in realtime to ensure no one is hurt. However the perpetrators often use their mobile phones to try and foil any rescue attempts. Should the police have the correct partnerships in place they are able to disable cellular towers in the vicinity, preventing any in or outgoing calls on a public network and allowing the police get their job done quickly and more effectively.”

By disabling any public networks in the area, police are also able to eliminate any cellular detonated bombs from going off but still stay in touch with each other he says.

The LXN 500 offers a wide range of mission critical cases and is sure to transform communications and improve safety for first responders and the people they are trying to protect.

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Kaspersky moves to Switzerland

As part of its Global Transparency Initiative, Kaspersky Lab is adapting its infrastructure to move a number of core processes from Russia to Switzerland.

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This includes customer data storage and processing for most regions, as well as software assembly, including threat detection updates. To ensure full transparency and integrity, Kaspersky Lab is arranging for this activity to be supervised by an independent third party, also based in Switzerland.

Global transparency and collaboration for an ultra-connected world

The Global Transparency Initiative, announced in October 2017, reflects Kaspersky Lab’s ongoing commitment to assuring the integrity and trustworthiness of its products. The new measures are the next steps in the development of the initiative, but they also reflect the company’s commitment to working with others to address the growing challenges of industry fragmentation and a breakdown of trust. Trust is essential in cybersecurity, and Kaspersky Lab understands that trust is not a given; it must be repeatedly earned through transparency and accountability.

The new measures comprise the move of data storage and processing for a number of regions, the relocation of software assembly and the opening of the first Transparency Center.

Relocation of customer data storage and processing

By the end of 2019, Kaspersky Lab will have established a data center in Zurich and in this facility, will store and process all information for users in Europe, North America, Singapore, Australia, Japan and South Korea, with more countries to follow. This information is shared voluntarily by users with the Kaspersky Security Network (KSN) an advanced, cloud-based system that automatically processes cyberthreat-related data.

Relocation of software assembly

Kaspersky Lab will relocate to Zurich its ‘software build conveyer’ — a set of programming tools used to assemble ready to use software out of source code. Before the end of 2018, Kaspersky Lab products and threat detection rule databases (AV databases) will start to be assembled and signed with a digital signature in Switzerland, before being distributed to the endpoints of customers worldwide. The relocation will ensure that all newly assembled software can be verified by an independent organisation and show that software builds and updates received by customers match the source code provided for audit.

Establishment of the first Transparency Center

The source code of Kaspersky Lab products and software updates will be available for review by responsible stakeholders in a dedicated Transparency Center that will also be hosted in Switzerland and is expected to open this year. This approach will further show that generation after generation of Kaspersky Lab products were built and used for one purpose only: protecting the company’s customers from cyberthreats.

Independent supervision and review

Kaspersky Lab is arranging for the data storage and processing, software assembly, and source code to be independently supervised by a third party qualified to conduct technical software reviews. Since transparency and trust are becoming universal requirements across the cybersecurity industry, Kaspersky Lab supports the creation of a new, non-profit organisation to take on this responsibility, not just for the company, but for other partners and members who wish to join.

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