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How your CIO holds you back

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The pressure for business to focus on digital transformation is rising and as such the role of the CEO and CMO in the digital journey are becoming more critical, writes CRAIG TERBLANCHE, Regional Director, Outsystems

The role of the CIO has never been under more scrutiny than in this digital age.

It may be a generalisation, but many South African CIOs started in large enterprise and corporate-sized organisations as IT managers, and have worked their way up over a 20 year period.  They have been instrumental in building the systems that have been at the core of the company, and are reluctant to undo the time, money and effort invested.  But in today’s digital economy, these systems are clunky, impractical and typically organisational process rather than customer-centric.

CIOs have inadvertently become the inhibitors of innovation, citing that digital transformation is a complex,  costly and lengthy undertaking.

So what will it take to drive digital transformation?  Progressive and forward thinking CEOs, along with empowered CMOs are essential to driving the digital transformation discussion at board level. A clear view of whether the CIO and the IT department are an enabler or an inhibitor for customer driven digital transformation is essential.

An app is not a digital strategy

“Let’s build an app for our customers.” It is a complete misnomer that an app alone provides  digital transformation.  An app is just one tool that can be used to digitally transform a business.

And, if an app doesn’t leverage core systems then it will not deliver what it promises. Clients who are attracted by the app will soon get frustrated and leave dissatisfied. The potential brand or reputational damage could be irreparable.

For CEOs to truly embrace digital transformation, they need to take advantage of the fact that it is possible to be in the customer’s pocket, at a moment in time, not only offering additional products and services, but also reducing operating costs with customer touch points that make the business more efficient.

How true digital transformation is possible

It’s not about technology. It’s about engaging customers on their terms. Legacy systems and  core applications were developed to serve the organisation’s objectives on selfish terms.  Modern systems  expose functions and data as micro-services that can be provided to serve customers via their engagement channel of choice. Building a micro-service architecture to leverage the legacy systems and integrate a digital platform is imperative.

This is neither a lengthy nor financially prohibitive process. It should rather be viewed as a way in which the value of the current systems can be unlocked to provide a seamless and pleasant customer journey for existing clientele, and to attract new business, by offering services that customers actually want and not what the business thinks they want.

The adoption of a digital platform also assists enterprises to meet new  governance and compliance obligations.

No you don’t need to fire your entire IT department

The IT department that has been supporting the legacy systems provides value that can be instrumental in the success of a digital transformation strategy. Their in-depth knowledge of the current system can be invaluable in leveraging the core systems to enable an organisation to unlock its existing data. Furthermore, the IT department can leverage its existing skills to build new applications and facilitate new processes and interactions across new channels.

By ignoring the naysayers and embracing the new tools available in the market, businesses are able to digitally transform, without costing a fortune, taking months to implement or compromising the value of existing systems and data.

If a business wants to implement a holistic digital transformation strategy, it may be time for the CIO to facilitate new digital skills – or his position really is threatened.

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As selfie cameras rise, so must selfie etiquette

Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.

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You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.

Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.

I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image. 

For most, it’s already happened, and for that you can blame Ellen DeGeneres. She  choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.

Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.

It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.

Continue reading about selfie improvements through the years.

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Mickey’s 90th for SA

Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.

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As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.

The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:

  • An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
  • Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:

o   Sandton City, Centre Court: 28 September – 14 October

o   Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November

o   Canal Walk Shopping Centre. Centre Court: 16 November – 26 November

  • Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
  • Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
  • In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
  • In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
  • Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
  • Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
  • And much more – check the press for updates

“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”

Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.

South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.

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