Cyber intelligence and analytics specialist, Snode, recently used its tools to analyse the #FeesMustFall protest and delve deeper within Twitter, offering enriched insight beyond 140 characters.
Social media platforms such as Twitter may be divisive, but its significance cannot be overlooked. Cyber intelligence and analytics specialist, Snode, believes the potential applications for social media are yet to be fully realised. “As a source of intelligence, Twitter is a valuable source of intelligence and it should be utilised by business and law enforcement. It is an open-source data-rich platform and needs to be leveraged in the best way possible,” notes CIO and co-founder of Snode, Nithen Naidoo.
Using the recent #FeesMustFall protests as a case study to showcase the enriched capabilities of cyber intelligence, Snode was able to apply its analytical tools to delve deeper into the anatomy of the Tweets, and even discover that outside influencers were making an impact.
The university fee protests are a hot topic of conversation in South Africa. The dialogue is been most prevalent on Twitter, where numerous messages have been exchanged under the guise of creating a discourse around the cost of tertiary education. Interestingly though, Snode’s analysts have unearthed some other key insights not obvious to most people.
To gain a deeper understanding of the underlying forces driving the #FeesMustFall protests, Snode analysts have fused various social media conversations to identify emerging trends associated with, and patterns of behaviour fuelling, this massive campaign.
The most telling finding is that many of the tweets did not originate from the same location that the message was referencing. In particular, the majority of tweets mentioning the University of Witwatersrand were found to have been sent from Pretoria, nearly 65 kilometres away.
In fact, Snode detected an anomaly in which tweets from South Africa’s capital with the #FeesMustFall hashtag referenced Wits 14 times more than they did in their own city’s university protest. Accompanying this anomaly was the fact that only 3% of #FeesMustFall tweets came from users linked to the @WitsUniversity handle, as opposed to a staggering total of 94% from politically affiliated Twitter accounts.
According to Naidoo, it can be inferred that there was another agenda being played out, and the #FeesMustFall protests are being abused by some social media users to draw attention to other topics, ultimately misrepresenting the true aim of students.
While the potential for social media to be misused by a small percentage of users, Snode says that victims of crime and law enforcement have the ability to fight back. The company’s real time processing for example, can dissect a myriad of information contained within a Tweet, including a Twitter user’s (real) name, origin of the Tweet (longitude and latitude), device type (iPhone or Android), and place of residence (e.g. city or hometown).
“If users share an image on Twitter for example, the metadata contained within that photo can offer us a wide ranging array of insights,” says Naidoo. “There are a host of AI applications available, such as Russia’s FindFace, which allows users to scan a digital image of someone and then discover their online profile. There are therefore a number of tools on hand to benefit law enforcement as much as they do criminals,” he continued.
In the right hands, this kind of machine assisted analytics can empower social media platforms such as Twitter to help make data-driven decisions, notes Naidoo. In the US, a number of American agencies are already using deep analysis within Twitter to track down dissidents, according to Saudi scientist Hala Al-Dosari in a recent interview with Bloomberg Businessweek.
“South Africa needs to use available technology correctly, especially when it comes to tackling issues like crime within the country. With regard to socially relevant topics such as the student protests, having cyber intelligence at work can assist in gleaning vital insight. At Snode, we believe having such knowledge can not only help us understand the climate better, but also assist law enforcement and government services to predict and respond to critical events more efficiently,” says Naidoo.
Naspers feeds into Latin America’s tech funding
Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.
Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.
Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment.
iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers.
The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics.
“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO.
“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”
Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia. We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.”
Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.
iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.
“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”
Hide your sheep, Spyro is reigniting
Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.
Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD. Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.
South African distributors Megarom provided the followjng information:
In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.
Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.
“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”
In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.
“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”
The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.