A Cape Town experience will form part of the new Trips offering being launched in 12 cities around the world by Airbnb.
Airbnb has unveiled the most significant new development since it began eight years ago. Its Trips offering opens up travel beyond accommodation to bring together where travellers stay, what they do, and the people they meet.
Trips launched recently with three key areas, namely Experiences, Places and Homes, with Flights and Services to be added in the future.
“Trips will make travel magical again by immersing travellers in communities around the world,” said Airbnb in a statement. Travellers can “get unprecedented access to local passions and interests, like violin making in Paris or marathon running in Kenya; discover the hidden gems that only locals know about via personal recommendations; and socialise with other travellers and locals at exciting events”
Having already transformed where people stay when they travel through people-powered hospitality, via three million bookable homes, Airbnb says it is taking this same people-focused approach to the rest of the trip. In doing so, it is providing a way for people to make money from their passions and interests.
“Until now, Airbnb has been about homes,” said Brian Chesky, Airbnb CEO. “Airbnb has just recently launched Trips, bringing together where you stay, what you do, and the people you meet all in one place. We want to make travel magical again by putting people back at the heart of every trip.”
Airbnb provided the following information:
Experiences are handcrafted activities designed and led by local experts – be it a single activity like a Samurai Swordplay workshop or an immersive multi-day experience like learning about and driving classic cars in Malibu. Experiences offer unprecedented access and deep insights into communities and places that you wouldn’t otherwise come across, such as Truffle Hunting in Tuscany or the grime music scene in London.
Trips launches with around 500 Experiences in 12 cities worldwide, including Los Angeles, San Francisco, Miami, Detroit, Havana, London, Paris, Florence, Nairobi, Cape Town, Tokyo and Seoul. From today, budding hosts in those and a further 39 cities worldwide can request to list their Experience.
A number of Experiences will also be available where guests can give something back to communities through non-profit organisations. In Detroit for example, Khali Sweeney provides an opportunity to go behind-the-scenes at his Downtown Boxing Gym that provides local children with an after-school program of healthy snacks, homework time, and boxing lessons.
Places – Guidebooks, Meet ups and Audio Walks
Trips brings places to life through the people that live there, reflecting the recommendations of hundreds of thousands of Airbnb hosts, neighbourhood insiders and local influencers and is an alternative to aggregated tourist lists that funnel people to the same places.
With Insider Guidebooks, Airbnb has identified cultural experts and neighbourhood insiders to recommend the hidden gems within their city. Find the perfect run from a marathoner, the best dive bar from a local mixologist and the next great undiscovered restaurant from an up-and-coming chef. 100 Insider Guidebooks will be available at launch in six cities – Los Angeles, San Francisco, Havana, Nairobi, Detroit and Seoul – with more coming soon.
As well as Insider Guidebooks, Places includes over one million individual recommendations worldwide from Airbnb’s home hosts, recommending their favourite hidden gems in their neighbourhoods, from cafes and restaurants to parks and other local attractions. A partnership with restaurant booking platform, Resy, will make it possible for people in future to book tables at great local restaurants directly through the Airbnb app.
Airbnb has also struck an exclusive partnership with Detour to offer access to amazing experiential audio walking tours allowing people to discover neighbourhoods in a totally unique and authentic way. At launch, audio tours will initially be available for Los Angeles with San Francisco, Paris, London, Tokyo and Seoul to follow by Spring 2017.
With Trips, Airbnb also wants to make travel more social, helping connect the thousands of Airbnb users in a city on any given night. Meet ups within Places will let local businesses host one-off or regular events for Airbnb guests and locals to connect with each other.
With three million homes available to book across 191 countries, Airbnb offers the largest and most diverse range of unique accommodation options for travellers which will now be available to book alongside Experiences in available cities.
Making travel easy
Booking travel today can be complicated and stressful. With Trips, Airbnb aims to make it easy with one app to book most of your travel needs. Trip Itinerary is a new feature that brings together everything the traveller needs to know into one simple timeline, with the ability to easily book and add Experiences or things to do. Over time, this capability will evolve based on machine learning to dynamically suggest personalised and contextual, i.e. based on location, recommendations during a Trip. Airbnb’s vision is to ultimately cater for every aspect of a trip, making it both easy and magical from start to finish.
The launch of Trips also sees the introduction of a new identity authentication process that the Airbnb Experiences Community will be using. Hosts and guests will be asked to scan an official government ID (for example a passport, or driving license) and then take a simple selfie. After the ID is authenticated, the ID and selfie will be reviewed to confirm that both pictures appear to match. Having a more robust standard of authenticating identity will make the Airbnb community stronger and reaffirms Airbnb’s ongoing commitment to authenticity, reliability, and security. This new identity authentication step is required for all Experiences users, and is also currently being tested for homes bookings. Trips also leverages Airbnb’s existing Trust & Safety measures including a 250+ person global 24/7 support team, secure payments, messaging, profiles & reviews, and a new $1 million liability insurance program for eligible Experience hosts.
IoT at starting gate
South Africa is already past the Internet of Things (IoT) hype cycle and well into the mainstream, writes MARK WALKER, associate vice president of Sub-Saharan Africa at International Data Corporation (IDC).
Projects and pilots are already becoming a commercial reality, tying neatly into the 2017 IDC prediction that 2018 would be the year when the local market took IoT mainstream. Over the next 12-18 months, it is anticipated that IoT implementations will continue to rise in both scope and popularity. Already 23% are in full deployment with 39% in the pilot phase. The value of IoT has been systematically proven and yet its reputation remains tenuous – more than 5% of companies are reluctant to put their money where the trend is – thanks to the shifting sands of IoT perception and success rate.
There are several reasons behind why IoT implementations are failing. The biggest is that organisations don’t know where to start. They know that IoT is something they can harness today and that it can be used to shift outdated modalities and operations. They are aware of the benefits and the case studies. What they don’t know is how to apply this knowledge to their own journey so their IoT story isn’t one of overbearing complexity and rising costs.
Another stumbling block is perception. Yes, there is the futuristic potential with the talking fridge and intelligent desk, but this is not where the real value lies. Organisations are overlooking the challenges that can be solved by realistic IoT, the banal and the boring solutions that leverage systems to deliver on business priorities. IoT’s potential sits within its ability to get the best out of assets and production efficiencies, solving problems in automation, security, and environment.
In addition to this, there is a lack of clarity around return on investment, uncertainty around the benefits, a lack of executive leadership, and concerns around security and the complexities of regulation. Because IoT is an emerging technology there remains a limited awareness of the true extent of its value proposition and yet 66% of organisations are confident that this value exists.
This percentage poses both a problem and opportunity. On one hand, it showcases the local shift in thinking towards IoT as a technology worth investing into. On the other hand, many companies are seeing the competition invest and leaping blindly in the wrong direction. Stop. IoT is not the same for every business.
It is essential that every company makes its own case for IoT based on its needs and outcomes. Does agriculture have the same challenges as mining? Does one mining company have the same challenges as another? The answer is no. Organisations that want their IoT investment to succeed must reject the idea that they can pick up where another has left off. IoT must be relevant to the business outcome that it needs to achieve. While some use cases may apply to most industries based on specific circumstances, there are different realities and priorities that will demand a different approach and starting point.
Ask – what is the business problem right now and how can technology be leveraged to resolve it?
In the agriculture space, there is a need to improve crop yields and livestock management, improve farm productivity and implement environmental monitoring. In the construction and mining industry, safety and emergency response are a priority alongside workforce and production management. Education shifts the lens towards improving delivery and quality of education, access to advanced learning methods and reducing the costs of learning. Smart cities want to improve traffic and efficiently deliver public services and healthcare is focusing on wellness, reducing hospital admissions and the security of assets and inventory management.
The technology and solutions selected must speak to these specific challenges.
If there are no insights used to create an IoT solution, it’s the equivalent of having the fastest Ferrari on Rivonia Road in peak traffic. It makes a fantastic noise, but it isn’t going to move any faster than the broken-down sedan in the next lane. Everyone will be impressed with the Ferrari, but the amount of power and the size of the investment mean nothing. It’s in the wrong place.
What differentiates the IoT successes is how a company leverages data to deliver meaningful value-added predictions and actions for personalised efficiencies, convenience, and improved industry processes. To move forward the organisation needs to focus on the business outcomes and not just the technology. They need to localise and adapt by applying context to the problem that’s being solved and explore innovation through partnerships and experimentation.
ERP underpins food tracking
The food traceability market is expected to reach almost $20 billion by 2022 as increased consumer awareness, strict governance requirements, and advances in technology are resulting in growing standardisation of the segment, says STUART SCANLON, managing director of epic ERP
Just like any data-driven environment, one of the biggest enablers of this is integrated enterprise resource planning (ERP) solutions.
As the name suggests, traceability is the ability to track something through all stages of production, processing, and distribution. When it comes to the food industry, traceability must also enable stakeholders to identify the source of all food inputs that can include anything from raw materials, additives, ingredients, and packaging.
Considering the wealth of data that all these facets generate, it is hardly surprising that systems and processes need to be put in place to manage, analyse, and provide actionable insights. With traceability enabling corrective measures to be taken (think product recalls), having an efficient system is often the difference between life or death when it comes to public health risks.
Sceptics argue that traceability simply requires an extensive data warehouse to be done correctly, the reality is quite different. Yes, there are standard data records to be managed, but the real value lies in how all these components are tied together.
ERP provides the digital glue to enable this. With each stakeholder audience requiring different aspects of traceability (and compliance), it is essential for the producer, distributor, and every other organisation in the supply chain, to manage this effectively in a standardised manner.
With so many different companies involved in the food cycle, many using their own, proprietary systems, just consider the complexity of trying to manage traceability. Organisations must not only contend with local challenges, but global ones as well as the import and export of food are big business drivers.
So, even though traceability is vital to keep track of everything in this complex cycle, it is also imperative to monitor the ingredients and factories where items are produced. Having expansive solutions that must track the entire process from ‘cradle to grave’ is an imperative. Not only is this vital from a safety perspective, but from cost and reputational management aspects as well. Just think of the recent listeriosis issue in South Africa and the impact it has had on all parties in that supply chain.
Thanks to the increasing digital transformation efforts by companies in the food industry, traceability becomes a more effective process. It is no longer a case of using on-premise solutions that can be compromised but having hosted ones that provide more effective fail-safes.
In a market segment that requires strict compliance and regulatory requirements to be met, cloud-based solutions can provide everyone in the supply chain with a more secure (and tamper-resistant) solution than many of the legacy approaches of old.
This is not to say ERP requires the one or the other. Instead, there needs to be a transition provided between the two scenarios that empowers those in the food supply chain to maximise the insights (and benefits) derived from traceability.
Now, more than ever, traceability is a business priority. Having the correct foundation through effective ERP is essential if a business can manage its growth and meet legislative requirements into the future.