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CITI’s warm welcome for women in business

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The Cape Innovation and Technology Initiative (CiTi), an incubator for local tech and tech-enabled entrepreneurs in Cape Town, launched its Women in Business programme and welcomed a group of 41 successful applicants. 

The Cape Innovation and Technology Initiative (CiTi), an incubator for local tech and tech-enabled entrepreneurs in Cape Town, has recently launched its Women in Business programme.

CiTi welcomed a group of 41 successful applicants who own and operate a diverse mix of businesses across industry sectors, from agriculture and travel, to construction and IT.  The 10-week programme will provide valuable support through weekly meetings and networking, learning through story-telling, practical how-to’s, as well as exposure to tech tools that will help grow these businesses.

“We all know how difficult it is to launch and run a successful business in this economic climate,” says Phillipine Francke, an entrepreneur herself and one of the programme’s chief facilitators, “even with the support of government and top incubators like CiTi. However, female entrepreneurs often face hurdles unique to women that are seldom addressed. The topics covered in this programme will give women insight into some of the tools, apps and software available to them that could propel their businesses through tech.”

CiTi, a tech-focused incubator for entrepreneurs in Cape Town, has a clear vision for developing women through tech in business. “CiTi has always led the way in supporting the development of women in tech,” says Ian Merrington, CEO of CiTi, “with some of our participants, like WomEng, even reaching international success. The Women in Business programme is geared towards growing these promising businesses and setting them up for sustainable success.”

The Women in Business programme has been running for nine years and has seen more than 200 women pass through successfully. “As a Women in Business alumni,” says Dylan Kohlstädt, a successful entrepreneur and one of the chief facilitators of the programme, “I know how valuable this programme was to me when my ad agency was in its start-up phase. Back then, I was choc-full of determination, but light on strategy and tools. Not only did I make long-lasting connections with other entrepreneurs like me, I also learnt out about practical ways to improve my business operations and bottom line.”

The launch event saw keynote speaker Tracey Steyn, founder of Nomad Marketing and author of online tech publication, TechSalad, address the delegates. Tracey spoke on how to work smarter and build a better business through outsourcing and encouraged the delegates to get help with tasks they are probably not skilled with anyway. “It is a lot more productive to outsource work that is not revenue generating, but essential,” says Tracey.  She covered what tasks can and should be outsourced and gave some practical tech tips on what resources are available.

“We are very excited about this year’s mix of candidates,” says Michelle Matthews, head of innovation and enterprise development at CiTi, “especially those whose businesses can benefit from their interaction with the other business owners on our programmes, and their intersection with our traveltech and fintech innovation hubs.”

With businesses like EventRoom, Janine Binneman Jewellery Design, and The Almond Creamery in the mix, the engagement with the speaker was lively and animated. “I thoroughly enjoyed spending the morning with these awesome ladies,” says Tracey. “No matter how varied the businesses are, the key underpinning values and challenges faced by these – and other – female entrepreneurs are shared, binding us all together in a community that offers support.”

“Women have a great inborn capacity for building community and encouraging team play,” says Dylan Kohlstädt, “that is often pushed aside in our efforts to become successful in a man’s world. Instead of linking arms, women might feel they need to compete with one another; sort of as if there is a quota on the number of successful women allowed. We hope to turn this thinking around in South Africa and encourage a more collaborative and generous way of thinking.”

The ensuing nine sessions will see guest speakers cover topics such as Top Tech Tools for financial management and growing your business through direct and digital marketing. “I am so looking forward to getting to spend time with these amazing women, while learning how I can use these great tech tools to improve the impact of our organisation,” says Karen Brooks from Ispirato, another of the participants on the Women in Business programme.

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Online retail gets real

After decades of experience in selling online, retailers still seek out the secret of reaching the digital consumer, writes ARTHUR GOLDSTUCK.

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It’s been 23 years since the first pizza and the first bunch of flowers was sold online. One would think, after all this time, that retailers would know exactly what works, and exactly how the digital consumer thinks.

Yet, in shopping-mad South Africa, only 4% of adults regularly shop online. One could blame high data costs, low levels of tech-savviness, or lack of trust. However, that doesn’t explain why a population where more than a quarter of people have a debit or credit card and almost 40% of people use the Internet is staying away.

The new Online Retail in South Africa 2019 study, conducted by World Wide Worx with the support of Visa and Platinum Seed, reveals that growth is in fact healthy, but is still coming off a low base. This year, the total sale of retail products online is expected to pass the R14-billion mark, making up 1.4% of total retail.

This figure represents 25% growth over 2017, and comes after the same rate of growth was seen in 2017. At this rate, it is clear that online retail is going mainstream, driven by aggressive marketing, and new shopping channels like mobile shopping. 

But it is equally clear that not all retailers are getting it right. According to the study, the unwillingness of business to reinvest revenue in developing their online presence is one of the main barriers to long-term success. Only one in five companies surveyed invested more than 20% of their online turnover back into their online store. Over half invested less than 10% back.

On the surface, the industry looks healthy, as a surprisingly high 71% of online retailers surveyed say they are profitable. But this brings to mind the early days of Amazon.com, in 1996, when founder Jeff Bezos was asked when it would become profitable.

He declared that it would not be profitable for at least another five years. And if it did, he said, it would be in big trouble. He meant that it was so important for long-term sustainability that Amazon reinvest all its revenues in customer systems, that it could not afford to look for short-term profits.

According to the South African study, the single most critical factor in the success of online retail activities is customer service. A vast majority, 98% of respondents, regarded it as important. This positions customer service as the very heart of online retail. For Amazon, investment back into systems that would streamline customer service became the key to the world’s digital wallets.

In South Africa online still make up a small proportion of overall retail, but for the first time we see the promise of a broader range of businesses in terms of category, size, turnover and employee numbers. This is a sign that our local market is beginning to mature. 

Clothing and apparel is the fastest growing sector, but is also the sector with the highest turnover of businesses. It illustrates the dangers of a low barrier to entry: the survival rate of online stores in this sector is probably directly opposite to the ease of setting up an online apparel store.

A fast-growing category that was fairly low on the agenda in the past, alcohol, tobacco and vaping, has benefited from the increased online supply of vapes, juices and accessories. It also suggests that smoking bans, and the change in the legal status of marijuana during the survey, may have boosted demand. 

In the coming weeks, we can expect online retail to fall under the spotlight as never before. Black Friday, a shopping tradition imported “wholesale” from the United States, is expected to become the biggest online shopping day of the year in South Africa, as it is in the USA.

Initially, it was just a gimmick in South Africa, attempting to cash in on what was a purely American tradition of insane sales on the Friday after Thanksgiving Day, which occurs on the third Thursday of November every year. It is followed by Cyber Monday, making the entire weekend one of major promotions and great bargains.

It has grown every year in South Africa since its first introduction about six years ago, and last year it broke into the mainstream, with numerous high profile retailers embracing it, and many consumers experiencing it for the first time. 

It is now positioned as the prime bargain day of the year for consumers, and many wait in anticipation for it, as they do in the USA. Along with Cyber Monday, it provides an excuse for retailers to go all out in their marketing, and for consumers to storm the display shelves or web pages. South African shoppers, clearly, are easily enticed by bargains.

Word of mouth around Black Friday has also grown massively in the past two years, driven by both media and shoppers who have found ridiculous bargains. As news spreads that the most ridiculous of the bargains are to be had online, even those who were reticent of digital shopping will be tempted to convert.

The Online Retail in SA 2019 report has shown over the years that, as people become more experienced in using the Internet, their propensity to shop online increases. This is part of the World Wide Worx model known as the Digital Participation Curve. The key missing factor in the Curve is that most retailers do not know how to convert that propensity into actual online shopping behaviour. Black Friday will be one of the keys to conversion.

Carry on reading to find out about the online retailers of the year.

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Reliable satellite Internet?

MzansiSat, a satellite-Internet business, aims to beam Internet connections to places in South Africa which don’t have access to cabled and mobile network infrastructure, writes BRYAN TURNER.

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Stellenbosch-based MzansiSat promises to provide cheap wholesale Internet to Internet Service Providers for as little as R25 per Gigabyte. Providers who offer more expensive Internet services could benefit greatly from partnering with MzansiSat, says the company. 

“Using MzansiSat, we hope that we can carry over cost-savings benefits to the consumer,” says Victor Stephanopoli, MzansiSat chief operating officer.

The company, which has been spun off from StellSat, has been looking to increase its investor portfolio while it waits for spectrum approval. The additional investment will allow MzansiSat’s satellite to operate in more regions across Africa.

The MzansiSat satellite is being built by Thales Alenia Space, a French company which is also acting as technical partner to MzansiSat. In addition to building the satellite, Thales Alenia Space will also be assisting MzansiSat in coordinating the launch. The company intends to launch the satellite into the 56°E orbital slot in a geostationary orbit, which enables communication almost anywhere in Africa. The launch is expected to happen in 2022. 

The satellite will have 76 transponders, 48 of which will be Ku-band and 28 C-band. Ku-band is all about high-speed performance, while C-band deals with weather-resistance. The design intention is for customers of MzansiSat to choose between very cheap, reliable data and very fast, power-efficient data. 

C-band is an older technology, which makes bandwidth cheaper and almost never affected by rain but requires bigger dishes and slower bandwidth compared to Ku-band connections. On the other hand, Ku-band is faster, experiences less microwave interference, and requires less power to run – but is less reliable with bad weather conditions.

MzansiSat’s potential military applications are significant, due to the nature of the military being mobile and possibly in remote areas without connectivity.  Connectivity everywhere would be potentially be life-saving.

Consumers in remote areas will benefit, even though satellite is higher in latency than fibre and LTE connections. While this level of latency is high (a fifth of a second in theory), satellite connections are still adequate for browsing the Internet and watching online content. 

The Internet of Things (IoT) may see the benefits of satellite Internet before consumers do. The applications of IoT in agriculture are vast, from hydration sensors to soil nutrient testers, and can be realised with an Internet connection which is available in a remote area.

Stephanopoli says that e-learning in remote areas can also benefit from MzansiSat’s presence, as many school resources are becoming readily available online. 

“Through our network, the learning experience can be beamed into classrooms across the country to substitute or complement local resources within the South African schooling system.”

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