Cell C has announced it will offer promotional zero-rated access to Facebook, making it the second app-based service after WhatsApp to be offered free to subscribers.
Through this offer, says Cell C, it is reaffirming its commitment to provide the best value offerings to its customers through innovative partnerships. The popularity of the WhatsApp promotion has allowed it to expand its value adds and will continue to look at innovative ways to bring these services to its customers.
“Facebook is one of the most popular services used by our customers and this offering will make it more affordable for them to share their lives with those closest to them,” says Cell C CEO, Jose Dos Santos..
From 1 July, Facebook usage will be free to all existing and new postpaid, top up and prepaid customers and will continue until 31 August 2015.
Customers will be able to use Messenger, post comments and pictures, view and share posts and pictures and view News Feed and profiles at no charge. Breakout Internet browsing, VOIP calling, Facebook videos, YouTube and Instagram will be charged at standard data rates or will deplete data bundles available. Customers will also have the option to buy Cell C data bundles while on Facebook or Internet.org.
Postpaid and top up customers will automatically get free access to Facebook and Internet.org while prepaid customers need to ensure they recharge once every 30 days to show they are active on the network.
Additionally, Cell C and Facebook are partnering to bring affordable Internet access to consumers through the launch of Facebook’s initiative, Internet.org free basic services in South Africa.
Internet.org was developed by Facebook and its technology partners to create a way to bring affordable Internet access to under-served communities. Through network operator partnerships, that have the drive to bring these basic services to customers for free, Facebook has launched this service in many under-serviced countries in Africa and around the world.
“We are excited to bring Internet.org free basic services to Cell C customers in South Africa,” says Markku Makelainen, Director of Global Operator Partnerships at Facebook. “With Internet.org free basic services, more people in South Africa will have access to resources and information that can create new opportunities and ideas, and help improve their lives.”
Time and again, access to information and ICT has proven to incorporate people into the formal economy and driven top line improvements for those that participate. South Africans in both the private and public sector need to continue to drive initiatives in this space to ensure that the country can compete on a global stage.
From 1 September, for a period of 12 months, customers who want to continue using Facebook Messenger, post comments, view and share posts and view News Feeds and profiles free of charge, can do so by accessing Facebook through the Internet.org application. Viewing and posting pictures, as well as, breakout Internet browsing, VOIP calling, Facebook videos, YouTube and Instagram will be charged at standard data rates or will deplete data bundles where available. Customers will also have the option to buy Cell C data bundles while on Facebook or Internet.org.
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.