In San Francisco last week, Lenovo unveiled what may well be the future of smartphones, writes ARTHUR GOLDSTUCK.
“Bend me, shape me, anyway you want me,” went the silly Sixties pop song. And now the gadgets industry is going the same way.
The fully bendable phone and the foldable tablet screen are finally on the way. Modular phones – as with Lego, you just attach the functionality you want – have made a big arrival in 2016. So, just when you thought that every possible improvement to the smartphone had been made, someone goes a step further.
“Innovation never stands still – I can’t remember a time when there has been more innovation in this space,” said Brian Krzanich, CEO of Intel Corporation, during a keynote address at the Lenovo Tech World conference in San Francisco last week.
Lenovo CEO Yuanqing Yang – or YY, as he is nicknamed – used the event to announce the latest smartphones and concept phones from Lenovo and its 2013 acquisition Motorola. And he made an even bolder statement: “We will show you something that will change the industry and your life.”
Before unveiling the real new products, however, Lenovo teased the audience with two working prototypes that are still some years from hitting the shelves: the Cplus, a bendable phone that wraps around the wrist, and the Folio, a foldable tablet where the screen itself folds in half to become a standard smartphone display. Both were working devices, rather than artists’ concepts.
“We are turning this vision into reality step by step,” said YY. “You will see a whole new species of device from Lenovo. This year we will launch two revolutionary products.”
With that, he unveiled the Lenovo Phab 2 Pro, the first phone to embrace Google’s Project Tango, a technology platform that allows a mobile device to detect its position relative to itse environment without external connections or signals. That makes the phone a platform for both virtual reality (VR) and augmented reality (AR) applications.
As YY put it, the Phab 2 Pro has more sensors and cameras than any other phone: “It understands its environment and augments your experience. It lets you place virtual objects into a real living room.”
It helps that the phone is a huge 6.4” phablet with 4050mAh battery, to support both the visuals and the demands on power made by the Qualcomm Snapdragon 652 chip.
The phone has no less than three rear cameras: a 16 Megapixel main camera, a depth camera, and a motion-tracking camera, to “enable the magic of Tango functionality”. It is also the first smartphone device to feature Dolby 5.1 audio capture, which records more true-to-life sound, along with Dolby Atmos sound output.”
Due out in the USA in September at a recommended retail price of $499, it is expected to reach South Africa shortly after that.
The virtual reality feature builds a “point cloud” of space around the user, and transforms it into a fully virtual space, taking into account real objects in the area. The user can then start exploring and shaping the virtual world through the screen. The application allows one not only to build virtual furniture, for example, but also to generate blueprints that can be taken to manufacturer.
YY kept the biggest unveil for last, declaring: “This is definitely a game-changing product.”
Actor and high-tech investor Ashton Kutcher joined him on state to announce a new family of devices bearing the Motorola logo. Two new Moto phones, the Z and the Z force, were just the starting point. The real news came with the unveiling of Moto Mods – an “ecosystem with two flagship smartphones and a collection of interchangeable backs that transform your mobile experience into exactly what you need, exactly when you need it – a battery powerhouse, a big screen projector or a boombox”.
Unlike the LG G5 announced at Mobile World Congress, with a slide-out bottom that allows components to be swapped, the Moto Mods are magnetic snap-on backs for the Moto Z phones.
With Qualcomm’s Snapdragon 820 processor and Moto TurboPower charging, the Moto Z and Z Force area powerful handsets in their own right. The Z Force introduces Moto Shattershield, guaranteeing the screen won’t crack even If dropped on concrete from a dew metres. The Z, on the other hand, happens to be the thinnest smartphone in the world, at an absurdly slim 5.2mm, despite a 5.5” display and 2600mAh battery.
And therein lies the real potential of the device. Because it is so thin, snapping a magnetized module onto the back does not make it unduly bulky. That means a Power Pack can double usage time, the Insta-Share Projector can be fitted to create a 70” interactive virtual screen on any surface, and the JBL SoundBoost speaker module can be added to turn the phone into a boombox.
The Mods are open to third party developers, and Kutcher also helped announce a $1-million prize for the best Mod prototype created by an individual or company in the next nine months.
It was difficult not to take YY seriously when he declared: “This will create a new era for the smartphone and for Lenovo.”
As selfie cameras rise, so must selfie etiquette
Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.
You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.
Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.
I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image.
For most, it’s already happened, and for that you can blame Ellen DeGeneres. She choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.
Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.
It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.
Continue reading about selfie improvements through the years.
Mickey’s 90th for SA
Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.
As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.
The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:
- An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
- Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:
o Sandton City, Centre Court: 28 September – 14 October
o Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November
o Canal Walk Shopping Centre. Centre Court: 16 November – 26 November
- Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
- Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
- In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
- In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
- Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
- Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
- And much more – check the press for updates
“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”
Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.
South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.