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Be the perfect Airbnb host

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Hosts around South Africa are offering Airbnb travellers great experiences when traveling around the country. But what makes the perfect Airbnb host? NICOLA D’ELIA, GM for Middle East & Africa (MEA) offers some hosting tips.

Every day, from Amanzimtoti to Zeerust and every destination in between, hosts around South Africa are creating unforgettable experiences for thousands of Airbnb travellers.

Accuracy

Be sure everything in your listing—photos, details, house rules, pricing—accurately reflects what guests will experience. And don’t skimp on photos. Listings with better photos get more bookings. Airbnb actually offers free professional photography, and you can check here to see if your location is covered.

Communication

Get to know your guest’s travel plans so you can personalise their experience. Download the Airbnb app to respond to guests from wherever you are in the world. And aim to respond to all enquiries and reservation requests within 24 hours. We have found that hosts who respond in less than 12 hours get twice as many bookings per month.

Availability

Manage your calendar meticulously. Find the right match for your space by setting criteria and using Instant Book. Hosts who keep their availability calendars up to date receive five times more bookings than those who don’t.

Commitment

If you can’t keep a reservation, contact your would-be guest as soon as possible. Apologise profusely and bend over backwards to find back-up accommodations. Don’t forget to officially cancel online, too. Hosts can use Groups to help find another available host.

Cleanliness

Clean as if royalty were on their way for a slumber party. The cleaner your space, the more glowing your review. Our research shows that listings with 5-star cleanliness ratings receive 20% more bookings.

Amenities

Fresh bedding, towels, soap, and toilet paper are a must. Always have them available upon arrival. Plus feel free to add your own little luxuries, too, like maps, local wine, coffee beans, aromatherapy diffusers or even a vase of fresh-cut flowers.

Welcome

Show world-class hospitality with a prompt check-in time, transportation tips, and a tour of your space. Airbnb guests live for outside-the-box travel activities. Teach them how to eat, dance, and bungee-jump like a local.

Support

Check in on guests, be easily accessible, and go way out of your way to offer alternatives if things don’t go according to plan. Our world isn’t perfect. Pipes burst and ankles twist, but you have the power to help remedy these situations.

Reviews

Write a review (compliment or constructive feedback) for guests within 14 days of checkout. Approach this as if you were writing a thank-you note or a friendly letter encouraging one how to be a better guest. This will also help encourage your guests to write a review as guests are 70% more likely to review their host after their host reviews them.

And remember:

From pricing to easing the arrival of a guest, Airbnb offers a range of personalised tools that let you spend more time building lasting connections with guests instead of managing your listings. The newly revamped Host Dashboard on Airbnb is more personalised to your needs.

You can see everything that is important in one view: pending requests, upcoming guests, alerts, and reviews. This makes it easy to you keep track of your reservations and stay on top of your interactions with your guests.

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IoT at starting gate

South Africa is already past the Internet of Things (IoT) hype cycle and well into the mainstream, writes MARK WALKER, associate vice president of Sub-Saharan Africa at International Data Corporation (IDC).

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Projects and pilots are already becoming a commercial reality, tying neatly into the 2017 IDC prediction that 2018 would be the year when the local market took IoT mainstream. Over the next 12-18 months, it is anticipated that IoT implementations will continue to rise in both scope and popularity. Already 23% are in full deployment with 39% in the pilot phase. The value of IoT has been systematically proven and yet its reputation remains tenuous – more than 5% of companies are reluctant to put their money where the trend is – thanks to the shifting sands of IoT perception and success rate.

There are several reasons behind why IoT implementations are failing. The biggest is that organisations don’t know where to start. They know that IoT is something they can harness today and that it can be used to shift outdated modalities and operations. They are aware of the benefits and the case studies. What they don’t know is how to apply this knowledge to their own journey so their IoT story isn’t one of overbearing complexity and rising costs.

Another stumbling block is perception. Yes, there is the futuristic potential with the talking fridge and intelligent desk, but this is not where the real value lies. Organisations are overlooking the challenges that can be solved by realistic IoT, the banal and the boring solutions that leverage systems to deliver on business priorities. IoT’s potential sits within its ability to get the best out of assets and production efficiencies, solving problems in automation, security, and environment.

In addition to this, there is a lack of clarity around return on investment, uncertainty around the benefits, a lack of executive leadership, and concerns around security and the complexities of regulation.  Because IoT is an emerging technology there remains a limited awareness of the true extent of its value proposition and yet 66% of organisations are confident that this value exists.

This percentage poses both a problem and opportunity. On one hand, it showcases the local shift in thinking towards IoT as a technology worth investing into. On the other hand, many companies are seeing the competition invest and leaping blindly in the wrong direction. Stop. IoT is not the same for every business.

It is essential that every company makes its own case for IoT based on its needs and outcomes. Does agriculture have the same challenges as mining? Does one mining company have the same challenges as another? The answer is no. Organisations that want their IoT investment to succeed must reject the idea that they can pick up where another has left off. IoT must be relevant to the business outcome that it needs to achieve. While some use cases may apply to most industries based on specific circumstances, there are different realities and priorities that will demand a different approach and starting point.

Ask – what is the business problem right now and how can technology be leveraged to resolve it?

In the agriculture space, there is a need to improve crop yields and livestock management, improve farm productivity and implement environmental monitoring. In the construction and mining industry, safety and emergency response are a priority alongside workforce and production management. Education shifts the lens towards improving delivery and quality of education, access to advanced learning methods and reducing the costs of learning.  Smart cities want to improve traffic and efficiently deliver public services and healthcare is focusing on wellness, reducing hospital admissions and the security of assets and inventory management.

The technology and solutions selected must speak to these specific challenges.

If there are no insights used to create an IoT solution, it’s the equivalent of having the fastest Ferrari on Rivonia Road in peak traffic. It makes a fantastic noise, but it isn’t going to move any faster than the broken-down sedan in the next lane. Everyone will be impressed with the Ferrari, but the amount of power and the size of the investment mean nothing. It’s in the wrong place.

What differentiates the IoT successes is how a company leverages data to deliver meaningful value-added predictions and actions for personalised efficiencies, convenience, and improved industry processes. To move forward the organisation needs to focus on the business outcomes and not just the technology. They need to localise and adapt by applying context to the problem that’s being solved and explore innovation through partnerships and experimentation.

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ERP underpins food tracking

The food traceability market is expected to reach almost $20 billion by 2022 as increased consumer awareness, strict governance requirements, and advances in technology are resulting in growing standardisation of the segment, says STUART SCANLON, managing director of epic ERP

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Just like any data-driven environment, one of the biggest enablers of this is integrated enterprise resource planning (ERP) solutions.

As the name suggests, traceability is the ability to track something through all stages of production, processing, and distribution. When it comes to the food industry, traceability must also enable stakeholders to identify the source of all food inputs that can include anything from raw materials, additives, ingredients, and packaging.

Considering the wealth of data that all these facets generate, it is hardly surprising that systems and processes need to be put in place to manage, analyse, and provide actionable insights. With traceability enabling corrective measures to be taken (think product recalls), having an efficient system is often the difference between life or death when it comes to public health risks.

Expansive solutions

Sceptics argue that traceability simply requires an extensive data warehouse to be done correctly, the reality is quite different. Yes, there are standard data records to be managed, but the real value lies in how all these components are tied together.

ERP provides the digital glue to enable this. With each stakeholder audience requiring different aspects of traceability (and compliance), it is essential for the producer, distributor, and every other organisation in the supply chain, to manage this effectively in a standardised manner.

With so many different companies involved in the food cycle, many using their own, proprietary systems, just consider the complexity of trying to manage traceability. Organisations must not only contend with local challenges, but global ones as well as the import and export of food are big business drivers.

So, even though traceability is vital to keep track of everything in this complex cycle, it is also imperative to monitor the ingredients and factories where items are produced. Having expansive solutions that must track the entire process from ‘cradle to grave’ is an imperative. Not only is this vital from a safety perspective, but from cost and reputational management aspects as well. Just think of the recent listeriosis issue in South Africa and the impact it has had on all parties in that supply chain.

Efficiency improvements

Thanks to the increasing digital transformation efforts by companies in the food industry, traceability becomes a more effective process. It is no longer a case of using on-premise solutions that can be compromised but having hosted ones that provide more effective fail-safes.

In a market segment that requires strict compliance and regulatory requirements to be met, cloud-based solutions can provide everyone in the supply chain with a more secure (and tamper-resistant) solution than many of the legacy approaches of old.

This is not to say ERP requires the one or the other. Instead, there needs to be a transition provided between the two scenarios that empowers those in the food supply chain to maximise the insights (and benefits) derived from traceability.

Now, more than ever, traceability is a business priority. Having the correct foundation through effective ERP is essential if a business can manage its growth and meet legislative requirements into the future.

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