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10 ways 4G helps a business succeed

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Mobile devices are essential to the survival of many businesses these days, but company owners need to balance the benefits of having new technology like LTE and the high costs of the latest devices, writes JAMES MUNN of Qualcomm.

Mobile devices are an increasingly intrinsic tool in the success of all businesses, with employees needing an efficient device that is always on and always connected.  It’s a fact that rapidly evolving technology has seen device prices fall while functionality continues to increase. But, business owners subsidising mobile devices for their employees still need to balance the benefits of having the newest tech, like 4G LTE, and the high cost of the latest devices.

As there are now more affordable 4G LTE devices available in South Africa, weighing device functionality and cost is much easier. Qualcomm, global mobile technology innovators, makers of Qualcomm Snapdragon modems and processors, explains why:

Futureproof your tech

Development in 3G technology is increasingly replaced by investment in research and development around 4G LTE. This means that if you choose 3G devices for your business, you’re choosing a phone that offers the best of yesteryear. Choosing a 4G LTE phone to connect your employees means that you’re futureproofing your technology investment.

Access cloud files, faster

With more businesses moving to cloud services, employees on the move need to access documents quickly on their mobile devices, wherever they’re operating from. The modems and processors with support for 4G LTE let you download and send any documents from cloud storage at speeds that are up to ten times faster than 3G.

Choose HD – because it’s the smart thing to do

Viewing or listening to content on a 4G LTE mobile phone or tablet means that users can finally enjoy crisp, clear video and great audio quality on VoIP calls. Mobile devices with 4G LTE are turbocharged with high download speeds and superb responsiveness, so they can stream high quality video or voice that’s quick, sharp and fluid.

Mail, much faster

With mobile devices offering ever-improved email clients, your office is no longer a cubicle in an office building – it is wherever you can carry your mobile device and establish a connection via 4G LTE.  Managing mail and documents on a 4G LTE device is quick and efficient.

Data calls are better, clearer

Businesses are moving away from conventional calling to ‘dialling in’ over data, with video calling adding a wonderful, personal dimension to mobile communication. In the past, people avoided data calls because of poor sound quality and erratic connections – but mobile devices with 4G LTE result in clear, audible video meetings in your favourite messaging app.

Browse the web, faster

Web pages are becoming more sophisticated, which means that they’re great to surf when there’s a fast connection – and immensely frustrating when there isn’t. With download speeds that are at least ten times those of 3G, 4G LTE mobile devices allow surfing the web in a fraction of the time, no matter the complexity of the websites visited.

Better battery life

Faster communication over LTE also means that making the most of your mobile device won’t eat into your battery life while you’re waiting for stuff to happen – which means more performance out of every battery charge. If your team is on call 24/7 utilising their mobile devices business tools, businesses could invest in devices with Qualcomm Technologies’ Quick Charge 3.0 technology, which can charge from zero to 60 percent in just 30 minutes.

4G LTE won’t break the budget

Contrary to common perception, 4G LTE devices are not only for the private premium market, with the likes of Qualcomm Snapdragon 200, 400, 600 and 800 series processors found in devices in South Africa. Prices of entry level 4G LTE devices are likely to fall even further in the coming months, putting them well within the reach of business budgets that are already stretched.

It’s easy to access 4G LTE

All major South African mobile networks have invested heavily in 4G LTE infrastructure to offer a broader 4G LTE footprint to users. This means that data services are keeping up with the ‘pull’ created by the proliferation of 4G LTE devices in the local market – and that users can rest assured that they will enjoy the full benefits of the service.

Time is money

Downloading or uploading the same amount of data over 4G LTE doesn’t cost more than doing it over 3G.  However, 4G LTE delivers your data much faster.

Choosing mobile phones and tablets that use a 4G LTE connection will give businesses the digital clout they need to maximise productivity through seamless browsing, instant downloads, and even slick connections with other Wi-Fi enabled devices around them.

* James Munn, VP of Business Development, Middle East and Africa at Qualcomm International

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As selfie cameras rise, so must selfie etiquette

Selfies were once a sign of narcissism or self-obsession. Now they are the new normal, writes ARTHUR GOLDSTUCK.

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You can blame Oxford Dictionaries for making the “selfie” respectable. After all, being named Word of the Year, as it was in 2013, does tend to soften some of the self-consciousness in this most self-conscious of actions.

Once seen as a symbol of narcissism and self-obsession, it is now the new normal, to the extent that most smartphones are sold on the basis of the front camera. Or, as that feature is now almost universally named by manufacturers, the “selfie camera”.

I was one of the hold-outs, having a near-allergy to the selfie. I still resist, but succumb more often than I would like. The reason for continued resistance is that it remains a big leap from the word becoming respectable to the action itself shedding its narcissistic image. 

For most, it’s already happened, and for that you can blame Ellen DeGeneres. She  choreographed the most famous group selfie yet at the 2014 Oscars, when she roped a bunch of actors into a group selfie, using the then-new Samsung Galaxy S5 smartphone. Her tweet of the photo became what was then the most retweeted posting ever on Twitter, and was estimated to have been worth a million dollars in marketing value to Samsung.

Ironically, it was Samsung’s up-and-coming challenger, Huawei, that came up with a new word for this type of selfie: the “groufie”. Thanks to an 8 Megapixel front camera on the new Huawei Ascend P7 camera that year which took the highest quality selfies – and groufies – possible on a smartphone at the time.

It didn’t end there, and selfies and groufies have morphed into variations like selfscapes (selfie in a landscape), skyfies (selfies from the air, using remote controlled devices) and jerkies (selfies to make an idiot out of yourself). I invented all of those on the fly, so it’s easy to imagine a new word emerging for every type of selfie.

Continue reading about selfie improvements through the years.

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Mickey’s 90th for SA

Disney Africa announced the local launch of the Mickey the True Original campaign, joining the global festivities honouring 9 decades of Mickey Mouse, his heritage, personality and status as a pop-culture icon.

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As 18 November 2018 marks 90 years since his first appearance in Steamboat Willie in November 1928, a series of world-wide celebrations will be taking place this year and South Africa is no different.

The campaign will come to life with engaging content and events that embrace Mickey’s impact on the past, present and future. The local festivities kick off in earnest this month, leading up to Mickey’s 90th anniversary on 18 November 2018 and beyond:

  • An exclusive local design project where ten highly talented South African artists will apply their own inspiration and artistic interpretation on 6-foot Mickey Mouse statues.
  • Once revealed to the public, the statues will form part of the Mickey the True Original South African Exhibition, inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture. The exhibition will travel to 3 cities and delight fans and families alike as they journey with Mickey over the years. Featuring 4 sections highlighting Mickey’s innovation, his evolution, influence on fashion and also pop culture, the exhibition is in collaboration with Samsung and Edgars, and will visit:

o   Sandton City, Centre Court: 28 September – 14 October

o   Gateway Theatre of Shopping, Expo Explore Court: 19 October – 11 November

o   Canal Walk Shopping Centre. Centre Court: 16 November – 26 November

  • Samsung continues their collaboration with Disney as they honour Mickey’s 90th anniversary nationally at all Samsung and Edgars Stores. Entitled Unlocking the Imagination, fans are encouraged to visit these stores, take a selfie with a giant Mickey plush toy using their Samsung Galaxy Note9 and stand a chance to win not only a giant Mickey plush, but also an international family trip. Visit www.Samsung.com for more information
  • Mickey’s 90th Spectacular, a two-hour prime-time special, will be screened on M-Net 101 later this year. The elegant affair will feature star-studded musical performances, moving tributes and never-before-seen short films. Superstars from music, film and television will join the birthday fun for the internationally beloved character.
  • In addition, look out for special programming on Mickey’s birthday (18 November) across Disney Channel (DStv, Channel 303), Disney XD (DStv, Channel 304) and Disney Junior (DStv, Channel 309).
  • In retailers, Edgars will be stocking a complete collection of trendy fashion, accessories and footwear for the whole family, inspired entirely by Mickey Mouse.
  • Mickey will be the central theme of an in-store campaign nationwide this November and December, with brand new products, apparel, toys, as well as titles from Disney Publishing Worldwide, including books, arts & crafts and comics
  • Discovery Vitality and Disney are celebrating healthy, happy families this festive season by offering helpful and exciting tips and tricks on how to eat nutritious, yet delicious, foods, all inspired by Mickey. There’s also a trip to Disneyland Paris up for grabs. Log on to www.discovery.co.za/vitality for information.
  • And much more – check the press for updates

“Binding generations together more than any other animated character, Mickey Mouse is the “True Original” who reminds people of all ages of the benefits of laughter, optimism and hope,” says Christine Service, Senior Vice President and Country Manager of The Walt Disney Company Africa. “With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds of a global fan base and we are thrilled to be sharing these local festivities.”

Mickey’s birthday is celebrated in honour of the release of his first theatrical film, Steamboat Willie, on 18th November 1928, at the Colony Theatre in New York City. Since then, he has starred in more than 100 cartoons and can currently be seen on Disney Channel (DStv, Channel 303) in the Mickey Mouse cartoon series and on Disney Junior (DStv, Channel 309) in Mickey and the Roadster Racers.

South African fans are encouraged to share their Mickey Mouse moments on social media using the hashtag#Mickey90Africa.

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