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Why we find companies creepy

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People feel increasingly polarized by unrest, upheaval and other changes taking place in the world, and more than 60 percent of adults globally say they feel overwhelmed by things happening around them.

Ford’s 2018 Looking Further with Ford Trends Report examines not only the issues dividing the world, but also the coping mechanisms that are emerging as a result.

“We’re clearly living in interesting times,” said Sheryl Connelly, Ford global consumer trends and futuring manager. “Shifting global priorities, rampant political upheaval, and a spotlight on social inequity have upended the status quo and left many disoriented. But out of the chaos and conflict, a new energy and creativity is motivating people like never before. From compassion and guilt to heightened activism, most adults believe their actions have the power to influence positive change.”

As societies cope with the rising demands of urbanization, serious threats to the environment and economic instability, Ford continues its work as a trusted mobility company developing smart transportation solutions for all. Amid concern for world suffering, a widening gap between rich and poor, and worries that  artificial intelligence will do more harm than good, Ford remains committed to the belief that freedom of movement drives human progress—and is designing sustainable, meaningful technologies to help make people’s lives better.

Each year, the company focuses on global trends to understand how consumers are changing, and how companies must respond.

Key insights from Ford’s sixth annual report include:

39 percent of adults say they do not mind sharing their personal information with companies, but 60 percent say they are frustrated by how much of their information has become public

76 percent of adults around the world say they find it creepy when companies know too much about them

52 percent of adults say they believe artificial intelligence will do more harm than good, but 61 percent say they are hopeful about a future of autonomous vehicles

68 percent of adults say they are overwhelmed by suffering in the world today, and 51 percent say they feel guilty for not doing more to make the world better

81 percent of adults say they are concerned about the widening gap between the rich and the poor

73 percent of adults say they should take better care of their emotional well-being

54 percent of adults globally say they feel more stressed out than they did a year ago, and among 18- to 29-year-olds, that number is even higher, at 65 percent

What all this means for 2018 and beyond
This report serves as a blueprint for understanding how key trends are expected to influence consumers and brands in 2018 and beyond. Ford has identified and explored these 10 trends:

The Edge of Reason: Global upheaval is evident in everything from politics to pop culture, and people are responding to these changes in polarized fashion. As divisiveness grows, a sense of being overwhelmed intensifies. Consumers are hungry for inventive ways to cope and adapt.

The Activist Awakening: This culture of polarization means consumers are being jolted out of complacency. Conventional wisdom and expectations are being toppled as individuals debate the change we need.

Minding the Gap: Worldwide, the spotlight is on inequality. Activists and entrepreneurs are experimenting with new ways to improve access to quality education, increase productive employment, close wage gaps, and provide everyone with affordable access to basic living standards and infrastructure.

The Compassionate Conscience: With an omnipresent news cycle, we are more aware than ever of the challenges consumers face around the world. People are becoming more reflective of their roles in society and more focused on how they can be more engaged.

Mending the Mind: Consumers and institutions are realizing that you cannot have a healthy body unless you have a healthy mind. As such, mental health and well-being are moving to the forefront for individuals, governments and companies to address.

Retail Therapy: Many consumers are on an endless hunt for something new and different – seeking material goods or experiences that bring happiness. As services aiming to provide efficiency experiences proliferate, consumers now find they can buy the one thing that was never for sale – time.

Helplessly Exposed: Big Data claims to be able to interpret our behaviors, which in theory should help consumers. But with Big Data can come Big Bias, and once personal information is relinquished, all consumers can do is hope companies use it responsibly.

Technology’s Tipping Point: Virtual reality, artificial intelligence and autonomous technology – long far-fetched notions – are now being incorporated into our daily lives. Worldwide, humans are wondering what the onslaught of intelligent technology will mean for society.

Singled Out: Are marriage and parenthood still the desired norms for happy living? Couples today – with more choices and longer life spans to consider – are rethinking commitment and fulfillment.

Big Plans for Big Cities: By 2050, nearly 75 percent of the world’s population is expected to live in urban areas. To capitalize on the full potential of cities – ensuring they are happy and healthy places in which to thrive – we must smartly plan for transportation, employment, housing, wellness initiatives and an infrastructure that can accommodate booming populations.

Building a smarter future

With an astounding 87 percent of consumers agreeing cities need better transportation options, Ford is uniquely positioned to provide meaningful solutions for consumers everywhere. As connected, sustainable and autonomous technologies rapidly transform transportation, Ford is committed driving progress that consumers can trust.

“In today’s fast-moving world, consumers have less patience for the frivolous, and they demand greater emphasis on what’s meaningful and impactful,” said Connelly. “This ethos is reflected in the work we do at Ford, and our relentless focus on providing trustworthy solutions that make consumers’ lives better.”

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Car tech rules CES Asia

More than 60 automotive brands will highlight their latest innovations at the Asia edition of CES in Shanghai in June.

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The Consumer Technology Association (CTA) has revealed that vehicle technology show floor space at CES Asia 2019 will double in size and showcase technology advances which make cars safer and more connected. 

More than 60 global auto brands including Audi, Honda, Hyundai, Kia and Nissan will feature their latest innovations in vehicle technology across two major indoor exhibit halls, the event’s largest-ever vehicle tech footprint. CES Asia attendees will experience the latest concept cars and connected vehicles from self-driving to all-electric, making transportation safer and greener. CES Asia will run from 11 to 13 June 2019 at the Shanghai New International Expo Centre Center (SNIEC) in Shanghai, China.

CES Asia show director John T. Kelley said: “Today, every company is a tech company. Traditional automotive manufacturers are joining vehicle tech newcomers to exhibit at CES Asia, the perfect platform that brings together different industries to showcase their latest technologies in self-driving, clean energy and smart navigation features. CES Asia uniquely challenges the traditional auto shows in targeting the world’s largest auto market – China.”

German auto giant Volkswagen will join forces with Beijing-based Mobvoi for their CES Asia debut showcasing the latest development of AI coming to Volkswagen’s future cars. Inceptio Technology is another first-time exhibitor to demonstrate next generation self-driving technologies for trucks and transportation services. Other first-time exhibitors include Denso, FAW Hongqi, Great Wall Motor, Hexagon Manufacturing Intelligence, Hyundai Mobis, and Polestar. 3M, Bose, Continental, NIRA Dynamics AB, OnStar, Opus Microsystems, Smart Eye AB and United Automotive Electronic Systems are just a few of the notable exhibitors returning to the automotive show floor at CES Asia 2019.

CES Asia 2019 will focus on AI, 5G, Vehicle Tech, and startups from around the world. The show is expected to feature 550+ exhibiting companies, including more than 125 startups and represents the full technology ecosystem with innovations spanning 20 product categories. For the fourth year in a row, the United States Department of Commerce (USDOC) has granted Trade Fair Certification for CES Asia 2019, a formal federal endorsement of CES Asia as a recognized opportunity to showcase U.S. products and services overseas.

Visit CESAsia.com to register now and find more event details. WeChat registration for CES Asia 2019 is also available now. Follow us on WeChat (ID: CESAsia_II) to register.


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How cars can stop flu

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The car of the future could help win the battle against superbugs – according to Jaguar Land Rover. Future models could help stop the spread of colds and flu thanks to innovative ultraviolet light technology (UV-C) borrowed from the medical industry, where it has been used for more than 70 years. 

By integrating UV-C, Jaguar Land Rover believes it could help to stop bacteria and harmful viruses, known as pathogens, from surviving in the cabin. UV-C is currently widely used for disinfecting water, filtering air and sterilising surfaces by utilising wavelengths of light between 200 – 280 nanometres. 

Exposing pathogens to UV-C within the air conditioning system breaks down the molecular structure of the DNA, neutralising them. Clean air is then released into the cabin. The technology could even help in the fight against drug-resistant superbugs.   

Jaguar Land Rover is exploring UV-C technology as part of its vision to create a tranquil sanctuary inside each of its luxury vehicles. The manufacturer is piloting a wide range of driver and passenger wellbeing features, as it looks towards a self-driving future. 

Dr Steve Iley, Jaguar Land Rover chief medical officer, said: “The average motorist spends as much as 300 hours per year behind the wheel. There is a clear opportunity to better utilise cars for administering preventative healthcare.”

“The implementation of individual wellbeing measures as part of our ‘tranquil sanctuary’ research promises to not only improve quality of life for our customers but in this case, offers clear advantages in reducing pathogen spread – protecting the overall population from the threat of disease; particularly as we move towards shared mobility solutions.” 

Jaguar Land Rover is already actively seeking to neutralise pathogens in its latest generation Heating, Ventilation and Air Conditioning (HVAC) systems, available across the range including the all-electric Jaguar I-PACE and Range Rover Sport. The current Four-zone Climate Control and Cabin Air Ionisation system works by using high voltage to create trillions of nano-sized negatively charged particles (ions) coated in water molecules. These ions deactivate pathogens, forming larger particles which are removed from the air as they are brought back into the filter. As well as combatting pathogens, the ions also act upon odour molecules and allergens in a similar way. 

Dr Iley said: “In the colder months infections are spread more easily, it’s reassuring to know that in your car at least, you can be confident that harmful pathogens are being neutralised.”

Recent medical trials* suggest the use of UV-C could be even more effective as it has been shown to cut the transmission of four major superbugs by up to 30%. Researchers focused on four drug-resistant organisms: MRSA, vancomycin-resistant enterococci (VRE), C. difficile and Acinetobacter.

Immunology expert, Dr. Hellmut Münch, CEO at Medical Enzyme Research Association, said: “The rise of superbugs and allergens is one of the largest threats we face as a species today. Investment in immunology is vital in ensuring that our immune systems stay ahead of the race against microorganisms, which are evolving far quicker than traditional pharmaceuticals can keep pace with. It is important that we continue to take an innovative look at how we can adapt our environment to help prevent the spread of the most harmful pathogens – which is why this research is paramount.”

https://tru-d.com/from-duke-health-uvc-light-helps-hospitals-fight-drug-resistant-superbugs/

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