Connect with us

Featured

Why VR will drive the next wave of change

Published

on

Virtual reality is set to start moving into the mainstream of the technology market this year creating the next wave of growth for the industry, says ERNST WITTMANN, Regional Manager for Southern Africa at Alcatel.

Smartphone manufacturers rather than games console makers or VR specialists hold the key to mainstream consumer acceptance of VR devices. Smartphone manufacturers will unlock affordable VR for the average consumer. In much the same way as smartphones have put an affordable camera, GPS and powerful computer in our pockets, they will give most of us our first taste of VR.

According to market researcher IDC, shipments of augmented reality and VR hardware will grow sharply to 9.6 million units this year and to 110 million units by 2020. The VR category has been relatively small until now, but the technology is maturing. We’re starting to see excitement for its potential from businesses and consumers alike.

Premium VR devices will represent most VR revenue in the next few years but only a small portion of the shipments, according to numbers from Strategy Analytics. The research firm projects that more affordable smartphone-powered devices will account for some 87% of VR devices shipped this year.

This makes sense since the premium devices are aimed at an early adopter audience, primarily the gamer, that doesn’t mind spending at least $500 on a new gadget. Smartphone manufacturers will offer a lower entry price and tie their VR offerings to a device that their customers already own.

VR is a computer-generated simulation of a three-dimensional image or environment, presented to the user on a screen housed in a helmet or a pair of goggles. The user feels as if he or she is present in a three-dimensional space, able to interact with the virtual world through equipment such as a glove fitted with sensors.

The initial application for VR is creating immersive videogames, where the user feels as he or she really is sitting in the cockpit of a race car, navigating a dungeon filled with monsters, or trying to survive a night in a haunted house. But there are endless other business and entertainment applications for VR as well.

For example, some hospitals already use VR to simulate surgery after getting a 3D image of the brain using an MRI scan. Training applications are also becoming more sophisticated, offering risk-free ways to help people to practice or learn skills as diverse as surgery, flying an airplane, or surviving in a combat zone.

Art students or tourists could wander simulations of the world’s great art galleries without leaving home, offering new experiences to people who cannot travel for financial or health reasons. And films and televised sports events could be made more immersive by making you feel like you’re in a theatre or a stadium rather than your lounge.

For many people, VR still sounds like a fanciful idea. But as smartphones become more powerful and the VR display technologies become cheaper and more mature, VR will become a fixture in our lives.

Many analysts believe that VR is in its growth cycle today where smartphones were in 2007 – so we can expect to see VR really take off by 2020. The technology has great potential to enrich our lives, create new ways to learn, offer exciting entertainment options, and deliver powerful new experiences.

Featured

TikTok looks for SA talent

The fast-rising short-video platform has launched a #PickMe campaign to discover local stars.

Published

on

TikTok, which claims to be the world’s leading destination for short-form videos, launches its first PickMe campaign, an effort to discover creative talents and provide a stage to express themselves in South Africa. Starting March 1, TikTok kicked off a month-long search through participants’ 15-second videos under hashtag #PickMe.

TikTok says it is committed to investing in South Africa and discovering the local talents. The PickMe campaign is supported by its local partners like Huawei, MTV Base and Digify Africa.

Local stars, including comedian and singer Lasizwe and singer Nadia Jaftha, have joined the campaign and called for users to show their talents on TikTok.

There are 5 categories of video shooting in the campaign, namely dance, acting, comedy, singing and cosmetics. Participants need to shoot a 15-second video using TikTok using #PickMe and tag @tiktok_africa to participate in the challenge. The finalists will be selected based on their video performance. The most popular and talented participants will have the chance to win prizes like Huawei Mate 20 Pro smartphones, a day at MTV Base, and a once-off-presenter opportunity and attendance at an intensive video production workshop delivered by Digify Africa.

“TikTok has definitely evolved into something that everyone loves and uses. It’s given creators a space to create more unique content and also help the creator gain a whole new kind of fan base, ” says Preven Reddy, Imbewu The Seed TV-star and Megazone radio host who is also a TikTok user.

Says TikTok video creator Mihlali Nxanga: “As a young South African working towards being in the entertainment industry, TikTok has given me the platform to grow my following tremendously. Within 6 months, my fan base has grown by a whopping 90 000, and not only from South Africa, but the whole world. For me, TikTok is not just a content platform, it is a global community.”

The campaign will wrap up on March 31. The list of the finalist will be announced in the app and on official Instagram @tiktok_southafrica. For more information, please visit the TikTok app.

Continue Reading

Featured

Rugby fan experience transformed by digital platform

Published

on

The South African Rugby Federation has embraced digitalisation as a key enabler of its strategic aspirations. It has worked with Accenture to transform fan engagement for Springbok supporters with the launch of a digital fan platform.

“Digital technology and social media have transformed how modern fans watch, support and engage with their favourite teams,” says SA Rugby CEO Jurie Roux. “To maintain our relevance amid this new market dynamic, and grow our fan base, we’ve acknowledged the vital need to digitally transform our organisation.”

Wayne Hull, managing director for Accenture Digital in Africa, says: “SA Rugby’s ambition to pivot to a more fan-centric strategy requires digital design, content, platforms and insights because modern consumers, including loyal Springbok supporters, engage predominantly via mobile digital channels and expect hyper-personalised experiences.”

Accenture Digital’s development process started with quantitative and qualitative research, which informed the user experience (UX) design guidelines and content strategy for the digital fan engagement platform.

“To know what fans want, we needed to understand the fans themselves,” says Hull. “The Accenture Digital team mined the research data and identified multiple fan ‘personas’, which all have different content consumption, platform functionality and engagement preferences.”

The platform development team focused on three critical elements to meet these requirements – the customer experience (CX), the engagement engine and cloud-based deployment.

“To deliver a memorable and engaging CX, Accenture Digital leveraged leading digital experience software,” says Hull. “The result is a fully integrated and responsive platform that creates seamless, personalised digital fan experiences across SA Rugby’s content, commerce and digital marketing initiatives in a manner that makes fans feel recognised and connected to the players and the game.”

The new platform will serve as the first point of call for any rugby fan who wants to get their data fix with exclusive statistics, analytics and insights. The platform’s content style will include more visual elements – videos and images – with more concise articles that are easier to digest, in accordance with evolving content consumption preferences on mobile screens. This will complement long-form thought leadership and insight pieces. 

In addition, fans will enjoy exclusive access to player-related content, such as behind-the-scenes footage and game and training performance stats. SA Rugby will also benefit from the ability to track comments and mentions via the Sitecore analytics platform Accenture Digital implemented, to respond and engage in the conversations Springbok fans are having on social media about the game, the teams or the players.

To do this, SA Rugby required a consolidated view of the customer. However, data resided in disparate sites across ticketing providers and SA Rugby’s e-commerce and online magazine databases. This information will be consolidated into the CRM system, with multiple integration points available to leverage this data.

The CRM system’s functionality will help to reveal insights such as fan communication preferences and their likes and dislikes, which will place hyper-relevance at the core of SA Rugby’s fan experience and engagement strategy.

 The final element in the platform development was cloud deployment, which allows fans to access the platform from any device that has an internet connection. The platform is hosted within the Microsoft Azure environment, which is stable, secure and fully redundant. It gives SA Rugby the flexibility to manage the platform themselves, with the option to integrate or scale additional functionality down the line.

Based on the outcome, Hull believes that Accenture Digital has successfully reimagined, built and delivered a world-class, modern and mobile-friendly digital fan platform that creates a fun, immersive and engaging experience for fans.

“It’s a major step towards helping SA Rugby realise its ambition to become a fan-centric, forward-looking and nimble organisation, and we look forward to building and developing the platform further with the team as their digital fan engagement requirements evolve,” says Hull

Continue Reading

Trending

Copyright © 2018 World Wide Worx