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When running a business is like running

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Starting your own business can be scary at times. Sometimes we find ourselves questioning whether or not we can do it, but DARLENE MENZIES, CEO of SMEasy, says you can and shares some motivation tips.

Starting and growing a business is a long road, with many uphill climbs along the way. While you may enjoy many aspects of being your own boss and building your own business it can also be lonely, tiring and at times even a terrifying experience. The question is: what is going to keep you putting one foot in front of the other when things get tough?

Building a business is like running the Comrades Marathon: it’s a long distance race, not a short sprint and there are steep hills and lonely stretches along the way. To make it, you need to ensure you have a positive attitude and a deep-seated belief in yourself from the get-go. You also need to learn to maintain this enthusiastic, optimistic mindset for the long haul, regardless of the challenges you encounter.

One of the secrets to ensuring that you keep moving forward, irrespective of setbacks, is to acknowledge up front that setbacks are going to occur: it’s not all going to be roses. In business, as in life, it is as important to be realistic as it is to be optimistic. Mental preparation is powerful. Have a strategy for how to deal with the disappointments, fear and the loneliness that comes with building a business.

When you start on the entrepreneurship road, you need to know what you’re in for, as well as ensure that you have the motivation to keep going day after day. Veteran entrepreneur Menzies shares her top marathon motivation tips:

> It’s not a sprint: If you come flying out of the starting blocks, the chances are that you are going to lose steam and fall out of the race. You need to learn to pace yourself and to mentally prepare yourself for the long road ahead. Hard work and long hours are inevitable and also necessary to succeed, but so is sleep. An all-nighter here and there is fine, but doing months of them on end will be detrimental to your business. Remember that slow and steady wins the race.

> You’re got to do the dreaded training: No runner wants to get up 4am to do a training run, but there are some things that have to be done to ensure your dreams come true and you reach that finish line. Likewise, you have to face the things that you don’t enjoy doing in your business and just do them. Admin is a good example – you may not feel like doing it, but it’s vital to your business’s survival. Poor admin and record keeping is one of the primary causes of business failure.

> Get kitted out: While some people are complete enigmas and can win a marathon literally wearing no shoes, the rest of us need all of the gear, including compression socks and high quality shoes. The same applies when you’re building a business; you need to invest in the right equipment, appropriate office space and technology and, most importantly, a quality team to ensure a successful result.

> Put the hours in: Comrades runners have to clock up hundreds of the hours on the road if they hope to finish the race. Building a business also requires long hours and hard work, especially in the initial years. The reality is that the only place where success comes before work is in the dictionary. You’ve got to put the hours in.

> The importance of refueling: Runners need energy drinks and nutritious food during a marathon to refuel if they are going to make it to the finish line. Likewise, entrepreneurs need to refuel after periods of hard work and stress. For some people, refueling may be a night on the town with good friends, for others a spa treatment or maybe just taking a day out to watch a new series in your PJs. Whatever it is for you, make sure you do it. Refueling is a necessity, not an indulgence.

> Let go of the bad days: Every single marathon runner has moments when they feel defeated. For an entrepreneur, it’s inevitable. You need to remind yourself during times of disappointment or discouragement that it’s not permanent; a bad day is not a bad business. Tomorrow is a new day that holds new solutions and new opportunities.

> You need a support system: Marathon runners need someone to second them during the race, and having a group of supporters cheering them on makes the world of difference. The same goes for business: it is vital that you have support. Find trusted, experienced, credible people you can go to for advice and encouragement when it’s needed, whether this is a mentor or fellow entrepreneur or a small business networking group. Support is vital for success – for more on this see http://bit.ly/28UopSw .

> Have clear goals: Just like a runner may aim for a sub-four hour marathon, you need to have some clear goals when it comes to your business. If you aim at nothing, that’s exactly what you’ll achieve. Write down your objectives for your business and define what achieving them will accomplish for you – whether that be money, freedom, status, creativity or independence. Once you have done this, you’ll know exactly where you are going and will be motivated to get there.

While building your business can be a tough and lonely marathon, it is also incredibly fulfilling and rewarding. Nothing will beat that feeling of crossing the finish line. The same goes for achieving your goals in your business. Give it all you’ve got, enjoy the good times, hang in during the tough times. It’s worth it.

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Android Go puts reliable smartphones in budget pockets

Nokia, Vodacom and Huawei have all launched entry-level smartphones running the Android Go edition, and all deliver a smooth experience, writes BRYAN TURNER.

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Three new and notable Android Go smartphones have recently hit the market, namely the Nokia 1, the Vodafone Smart Kicka 4 and the Huawei Y3 (2018). These phones run one of the most basic versions of Android while still delivering a fairly smooth user experience.

Historically, consumers purchasing smartphones in the budget bracket would have a hit-and-miss experience with processing speed, smoothness of user interface, and app stability. The Google-supported Android Go edition operating system optimises the user experience by stripping out non-important visual effects to speed up the phone. Thish allows for more memory to be used by apps. 

Google also ensures that all smartphones running Android Go will receive feature and security updates as they are released by Google. This is a major selling point for these smartphones, as users of this smartphone will always be running the latest software, with virtually no manufacturer bloatware.

Vodafone Smart Kicka 4

At the lowest entry-level, the Vodafone Smart Kicka 4 performs well as a communicator for emails and WhatsApp messages. The 4” screen represents a step up for entry-level Android phones, which were previously standardised at 3.5”.

The display is bright and very responsive, while the limited screen real estate leaves the navigation keys off the screen as touch buttons. It uses 3G connectivity, which might seem like an outdated technology, but is good enough to stream SD videos and music. Vodacom has also thrown in some data gifts if the smartphone is activated before the end of September 2018. 

Its camera functionalities might be a slight let down for the aspirant Instagrammer, with a 2MP rear flash camera and a 0.3MP selfie snapper. Speed wise, the keyboard pops up quickly, which is a huge improvement from the Smart Kicka 3. However, this phone will not play well with graphics-intensive games. 

Nokia 1

Next up is the Nokia 1, which adds a much better 5MP camera, improved battery life and a bigger 4.5” screen. It supports LTE, which allows this smartphone to download and upload at the speed of flagships. It also sports the Nokia brand name, which many consumers trust.

Although the front camera is 2MP, the quality is extremely grainy, even with good lighting. This disqualifies this smartphone for the social media selfie snapper, but the 5MP rear camera will work for the landscape and portrait photographer. 

The screen also redeems this smartphone, providing a display which represents colours truly and has great viewing angles. Xpress-on back covers allows the use of interchangeable, multi-coloured back covers, which has proven to be a successful sales point for mid-range smartphones in the past. 

Huawei Y3 (2018)

The most capable of the Android Go edition competitors, the Huawei Y3 (2018) packs an even bigger screen at 5”, as well as an improved 8MP rear camera and HD video recording. The screen is the brightest and most vibrant of the three smartphones, but seems to be calibrated to show colours a little more saturated than they actually are. 

Nevertheless, the camera outperforms the other smartphones with good colour replication and great selfie capabilities via the 2MP front camera – far superior to the Nokia 1 despite the same spec. LTE also comes standard with this smartphone and Vodacom throws in 4G/LTE data goodies until the end of September 2018. The battery, however, is not removable and may only be replaced by a warranty technician.

Comparing the 3

All three smartphones have removable back covers, which provide access to the battery, SIM card and SD card slots. The smartphones have Micro USB ports on the bottom with headphone jacks on the top. The built-in speakers all performed well, with the Y3 (2018) housing an exceptionally loud built-in speaker. 

Although all at different price points, all three phones remain similar in performance and speed. The differentiators are apparent in the components, like camera quality and screen quality. It would be fair to rank the quality of the camera and battery life by respective market prices. The Vodafone Smart Kicka 4 performed well, for its R399 retail price. The Nokia 1, on the other hand, lags quite a bit in features when compared to the Huawei Y3 (2018), bwith oth retailing at R999.

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SA gets digital archive

As the world entered the centenary of Nelson Mandela’s birth on Mandela Day, 18 July 2018, South Africa celebrated the launch of a digital living archive. 

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The southafrica.co.za  site carries content about the country’s collective heritage in South Africa’s eleven official languages.

Designed as a nation building,  educational and brand promotion web based tool, the free-to-view platform features award-winning photographic and written content by leading South African photographers, authors, academics and photojournalists.

The emphasis is on quality, credible, factual content that celebrates a collective heritage in terms of the following: Cultural Heritage; Natural Heritage; Education; History; Agriculture; Industry; Mining; and Travel.

At the same time as reflecting on the nation’s history, southafrica.co.za celebrates South Africa’s natural, cultural and economic assets so that the youth can learn about their nation in their home language.

Southafrica.co.za Founder and CEO Hans Gerrizen conceptualised southafrica.co.za as a means for youth and communities from outlying areas to benefit from the digital age in terms of the web tool’s empowering educational component.

“We can only stand to deepen our collective experience of democracy and become a more forward planning nation if we know facts about our nation’s past and present in everyone’s home language,” he says.

Southafrica.co.za, with sister company Siyabona Africa, is the organiser and sponsor of the Mandela: 100 Moments photographic exhibition that runs until 30 September at Cape Town’s V&A Waterfront-based Nelson Mandela Gateway to Robben Island.  The 3-month exhibition, which runs daily from 08h00 until 15h00, is showcasing one hundred iconic Nelson Mandela images taken by veteran South African photojournalist and self-taught lensman Peter Magubane.

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