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When running a business is like running

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Starting your own business can be scary at times. Sometimes we find ourselves questioning whether or not we can do it, but DARLENE MENZIES, CEO of SMEasy, says you can and shares some motivation tips.

Starting and growing a business is a long road, with many uphill climbs along the way. While you may enjoy many aspects of being your own boss and building your own business it can also be lonely, tiring and at times even a terrifying experience. The question is: what is going to keep you putting one foot in front of the other when things get tough?

Building a business is like running the Comrades Marathon: it’s a long distance race, not a short sprint and there are steep hills and lonely stretches along the way. To make it, you need to ensure you have a positive attitude and a deep-seated belief in yourself from the get-go. You also need to learn to maintain this enthusiastic, optimistic mindset for the long haul, regardless of the challenges you encounter.

One of the secrets to ensuring that you keep moving forward, irrespective of setbacks, is to acknowledge up front that setbacks are going to occur: it’s not all going to be roses. In business, as in life, it is as important to be realistic as it is to be optimistic. Mental preparation is powerful. Have a strategy for how to deal with the disappointments, fear and the loneliness that comes with building a business.

When you start on the entrepreneurship road, you need to know what you’re in for, as well as ensure that you have the motivation to keep going day after day. Veteran entrepreneur Menzies shares her top marathon motivation tips:

> It’s not a sprint: If you come flying out of the starting blocks, the chances are that you are going to lose steam and fall out of the race. You need to learn to pace yourself and to mentally prepare yourself for the long road ahead. Hard work and long hours are inevitable and also necessary to succeed, but so is sleep. An all-nighter here and there is fine, but doing months of them on end will be detrimental to your business. Remember that slow and steady wins the race.

> You’re got to do the dreaded training: No runner wants to get up 4am to do a training run, but there are some things that have to be done to ensure your dreams come true and you reach that finish line. Likewise, you have to face the things that you don’t enjoy doing in your business and just do them. Admin is a good example – you may not feel like doing it, but it’s vital to your business’s survival. Poor admin and record keeping is one of the primary causes of business failure.

> Get kitted out: While some people are complete enigmas and can win a marathon literally wearing no shoes, the rest of us need all of the gear, including compression socks and high quality shoes. The same applies when you’re building a business; you need to invest in the right equipment, appropriate office space and technology and, most importantly, a quality team to ensure a successful result.

> Put the hours in: Comrades runners have to clock up hundreds of the hours on the road if they hope to finish the race. Building a business also requires long hours and hard work, especially in the initial years. The reality is that the only place where success comes before work is in the dictionary. You’ve got to put the hours in.

> The importance of refueling: Runners need energy drinks and nutritious food during a marathon to refuel if they are going to make it to the finish line. Likewise, entrepreneurs need to refuel after periods of hard work and stress. For some people, refueling may be a night on the town with good friends, for others a spa treatment or maybe just taking a day out to watch a new series in your PJs. Whatever it is for you, make sure you do it. Refueling is a necessity, not an indulgence.

> Let go of the bad days: Every single marathon runner has moments when they feel defeated. For an entrepreneur, it’s inevitable. You need to remind yourself during times of disappointment or discouragement that it’s not permanent; a bad day is not a bad business. Tomorrow is a new day that holds new solutions and new opportunities.

> You need a support system: Marathon runners need someone to second them during the race, and having a group of supporters cheering them on makes the world of difference. The same goes for business: it is vital that you have support. Find trusted, experienced, credible people you can go to for advice and encouragement when it’s needed, whether this is a mentor or fellow entrepreneur or a small business networking group. Support is vital for success – for more on this see http://bit.ly/28UopSw .

> Have clear goals: Just like a runner may aim for a sub-four hour marathon, you need to have some clear goals when it comes to your business. If you aim at nothing, that’s exactly what you’ll achieve. Write down your objectives for your business and define what achieving them will accomplish for you – whether that be money, freedom, status, creativity or independence. Once you have done this, you’ll know exactly where you are going and will be motivated to get there.

While building your business can be a tough and lonely marathon, it is also incredibly fulfilling and rewarding. Nothing will beat that feeling of crossing the finish line. The same goes for achieving your goals in your business. Give it all you’ve got, enjoy the good times, hang in during the tough times. It’s worth it.

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Low-cost wireless sport earphones get a kickstart

Wireless earphone brands are common, but not crowdfunded brands. BRYAN TURNER takes the K Sport Wireless for a run.

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As wireless technology becomes better, Bluetooth earphones have become popular in the consumer market. KuaiFit aspires to make them even more accessible to more people through a cheaper, quality product, by selling the K Sport Wireless Earphones directly from its Kickstarter page

KuaiFit has an app by the same name which offers voice-guided personal training services in almost every type of exercise, from cardio to weight-lifting. A vast range of connectivity to third-party sensors is available, like heart rate sensors and GPS devices, which work well with guided coaching. 

The app starts off with selecting a fitness level: beginner, intermediate and advanced. Thereafter, one has the ability to connect with real personal trainers via a subscription to its paid service. The subscription comes free for 6 months with the earphones, and R30 per month thereafter. 

The box includes a manual, a USB to two USB Type B connectors, different sized soft plastic eartips and the two earphone units. Each earphone is wireless and connects to the other independently of wires. This puts the K Sport Wireless in the realm of the Apple Earpods in terms of connection style. 

The earphones are just over 2cm wide and 2cm high. The set is black with a light blue KuaiFit logo on the earphone’s button. 

The button functions as an on/off switch when long-pressed and a play/pause button when quick-pressed. The dual-button set-up is convenient in everyday use, allowing for playback control depending on which hand is free. Two connectivity modes are available, single earphone mode or dual earphone mode. The dual earphone mode intelligently connects the second earphone and syncs stereo audio a few seconds after powering on. 

In terms of connectivity, the earphones are Bluetooth 4.1 with a massive 10-meter range, provided there are no obstacles between the device and the earphones. While it’s not Bluetooth 5, it still falls into the Bluetooth Low Energy connection category, meaning that the smartphone’s battery won’t be drastically affected by a consistent connection to the earphones. The batteries within the earphones aren’t specifically listed but last anywhere between 3 and 6 hours, depending on the mode. 

Audio quality is surprisingly good for earphones at this price point. The headset style is restricted to in-ear due to its small design and probable usage in movement-intensive activities. As a result, one has to be very careful how one puts these earphones, in because bass has the potential of getting reduced from an incorrect in-ear placement. In-ear earphones are usually notorious for ear discomfort and suction pain after extended usage. These earphones are one of the very few in this price range that are comfortable and don’t cause discomfort. The good quality of the soft plastic ear tip is definitely a factor in the high level of comfort of the in-ear earphone experience.

Overall, the K Sport Wireless earphones are great considering the sound quality and the low price: US$30 on Kickstarter.

Find them on Kickstarter here.

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Taxify enters Google Maps

A recent update to Taxify now uses Google Maps which allows users to identify their drivers, find public transport and search for billing options.

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People planning their travel routes using Google Maps will now see a Taxify icon in the app, in addition to the familiar car, public transport, walking and billing options.

Taxify started operating in South Africa in 2016 and as of October 2018 operates in seven South African cities – Johannesburg, Ekurhuleni, Tshwane, Cape Town, Durban, Port Elizabeth and Polokwane.

Once riders have searched for their destination and asked the app for directions, Google Maps shares the proximity of cars on the Taxify platform, as well as an estimated fare for the trip.

If users see that taking the Taxify option is their best bet, they can simply tap on the ‘Open app’ icon, to complete the process of booking the ride. Customers without the app on their device will be prompted to install Taxify first.

This integration makes it possible for users to evaluate which of the private, public or e-hailing modes of transport are most time-efficient and cost-effective.

“This integration with Google Maps makes it so much easier for users to choose the best way to move around their city,” says Gareth Taylor, Taxify’s country manager for South Africa. “They’ll have quick comparisons between estimated arrival times for the different modes of transport, as well as fares they can expect to pay, which will help save both time and money,” he added.

Taxify rides in Google Maps are rolling out globally today and will be available in more than 15 countries, with South Africa being one of the first countries to benefit from this convenient service.

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