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WeWork Labs set for SA: we take a look inside

Global shared workspace provider WeWork will launch its first South African Labs location next month. ON FREUND gives us the inside story



Global shared workspace provider and community platform WeWork recently announced it will open its second South African location, in Cape Town, before the end of 2019. Now, it is set to launch WeWorks Labs in Africa, with Johannesburg set to be the first location, opening next month.

We asked ON FREUND, EMEA head of WeWork Labs, to tell us more about the operation and WeWork’s plans.

What are your plans for WeWork Labs in South Africa?

Before I talk about WeWork Labs, I’d like to give a quick overview of WeWork itself. WeWork is a global community platform which offers companies of all sizes the space, community and services they need to create their life’s work. WeWork is currently present in 105 cities across 27 countries. WeWork Labs will open its doors in our first location in Johannesburg, 173 Oxford Road, in August this year. WeWork Labs provides support for early-stage startups and entrepreneurs around the world. Not only will members in Johannesburg receive a tailor-made support programme, curated by a local WeWork Labs manager, but they will also be part of WeWork’s global network of over 466,000 members, along with the Labs community spread across 50 locations in 32 cities and 15 countries.

The Labs manager will work closely with the Labs members to develop personalised workshops and events, and build connections with investors, mentors and the local startup scene, according to the members’ individual needs. Participating start-ups are offered courses, events and one-on-one sessions to get advice on everything from accounting and marketing to hiring and convincing future investors.In Johannesburg, WeWork Labs will be home to 80 members. 

How does this differ from its approach in other countries?

When it comes to WeWork Labs, there is a really special dynamic between local and global. The programme itself is universal in terms of exclusive member benefits and discounts, and access to the global network of WeWork members. Our WeWork Labs Satellite Programme provides members with opportunities to access programming in any of our global locations, so Labs members can tap into any space whenever they’re travelling, be it Tel Aviv or Shanghai.  It also offers a mentor network comprising more than 1,300 professionals worldwide. Whilst the Labs concept is the same throughout the world, the initiative prides itself on offering a bespoke, localised offering. By sourcing a WeWork Labs manager with expert experience and of course bringing together a community of individual entrepreneurs and early-stage start-ups based in Johannesburg, we hope to create customised programming to meet our members’ personal and professional development needs in South Africa.

How will WeWork Labs collaborate or share with the WeWork offices in Johannesburg?

WeWork Labs members will be located in WeWork, 173 Oxford Road based in Johannesburg. Similarly to WeWork members, Lab members are able to interact with other Labs members across the world, as well as engage with the rest of the WeWork global community including entrepreneurs, start-ups and enterprise companies. Enterprise companies make up 40 percent of WeWork’s global community –examples include HSBC, Citi and Deloitte– and is a big attraction for smaller startups and Labs members as they’re able to not only share a workspace with these larger companies, but also have the opportunity to interact, collaborate and share ideas with these businesses. For example, in London, we found that a third of our members said other WeWork members had given them ideas on how to improve their businesses. We recently announced that in South Africa, Naspers will be taking space with us at 173 Oxford Road. I’m looking forward to seeing the interaction between these large enterprise companies and our Labs members, and the rest of the community.

Your slogan talks about helping to create the future. To what extent does this suggests a strong research & development orientation?

At WeWork, our aim is to empower inventive humans and organisations to impact the present and influence the future. As a business, we are focused on driving efficiency and adapting in areas of the company in order to meet the ever-evolving needs of our members, whether it be entrepreneurs, start-ups, SMEs or enterprise companies. On the ground level, our community teams are in constant contact with our members and hear from them any feedback they may have about the space or our services.

From a tech side, we focus on efficiency, elasticity and engagement. Technology is integrated into everything we do; we use anonymous data and analytics from our global fleet of buildings to better understand larger-scale urbanism and real estate trends, as well as evaluate new locations and services to help our members save, grow and thrive. We recently found that globally, a company of four can save $24,000 (or 35%) on average annually over traditional commercial real estate options. We see real value in taking non-structured data from the physical world and input our findings for machine learning development as well as predictive analytics, for example reallocating conference rooms based on meeting responses. Our collection of member data is anonymous and provides invaluable insight into the member experience as a whole, as well as their working habits to predict and create the future of work. 

Will you have similar partnerships in SA as WeWork Labs has with Alibaba Cloud in China? Please elaborate on potential partnerships here.

We’re thinking about all sorts of ways to service our community globally, and part of this is looking at potential partnerships that will provide our members with useful offerings. Right now, we’re connecting with local start ups and potential partners in the area, but I have no news to share on this at present. 

What are your plans to expand to other tech hubs in South Africa, like Stellenbosch?

Right now, we’re focusing on launching our first WeWork Labs programme and building our community in South Africa. We’re excited to expand our footprint across the country, having recently announced a new WeWork location in Cape Town, bringing our total number of locations in South Africa to three.


Data gives coaches new eyes in sports

Collecting and analysing data is entering a new era as it transforms both coaching and strategy across sports ranging from rugby to Formula 1, writes ARTHUR GOLDSTUCK



Coaches and managers have always been among the stars of any sports. They become household names as much as the sports heroes that populate their teams. Now, thanks to the power of data collection and analysis, they are about to raise their game to unprecedented levels.

The evolution of data for fine-tuning sports performance has already been experienced in Formula 1 racing, baseball and American football. All are known for the massive amount of statistic they produce. Typically, however, these were jealously guarded by coaches trying to get an edge over their rivals. Thanks to the science of “big data”, that has changed dramatically.

“American baseball has the most sophisticated data science analytics of any sports in the world because baseball has this long history of stats,” said Ariel Kelman, vice president of worldwide marketing at Amazon Web Services (AWS), the cloud computing giant that is working closely with sports teams and leagues around the world. “It’s an incredibly opaque world. I’ve tried for many years to try and get the teams to talk about it, but it’s their secret sauce and some of these teams have eight, nine or ten data scientist.”

In an interview during the AWS Re:Invent conference in Las Vegas last week, Kelman said that this statistical advantage was not lost on other sports, where forward-thinking coaches fully understood the benefits. In particular, American football, through the National Football League there, was coming on board in a big way.

“The reason they were behind is they didn’t have the player tracking data until recently in in the NFL. They only had the player tracking data three years ago. Now the teams are really investing in it. We did an announcement with the Seattle Seahawks earlier this week; they chose us as their machine learning, data science and cloud provider to do this kind of analysis to help figure out their game strategy. 

“They are building models predicting the other teams and looking at players and also evaluating all their practices. They are setting up computer vision systems so that they can track the performance of the players during their practices and have that inform some of the game strategies. The teams then even talk about using it for player evaluation, for example trying to figure out how much should we pay this player.”

Illustrating the trend, during Re:Invent, Kelman hosted a panel discussion featuring Rob Smedley, a technicalconsultant to Formula 1, Cris Collinsworth, a former professional footballer in the NFL and now a renowned broadcaster, and Jason Healy, performance analytics managerat New Zealand Rugby.

Healey in particular represents the extent to which data analysis has crosses sporting codes. He has spent four yearswith All Blacks, after 10 years with the New Zealand Olympic Committee, helping athletes prepare for the OlympicGames. 

“The game of rugby is chaos,” he told the audience. “There’s a lot of a lot of things going on. There’s a lot of trauma and violence and it can be difficult to work out the load management of each player. So data collection is a big piece of the technical understanding of the game.

“A problem for us in rugby is the ability to recall what happened. We have to identify what’s situational and what’s systemic. The situational thing that happens, which is very unlikely to be replicated, gets a lot of attention in rugby. That’s the sensational big moment in the game that gets talked about. But it’s the systemic plays and the systemic actions of players that lies underneath the performance. That’s where the big data starts to really provide some powerful answers. 

“Coaches have to move away from those sensational andsituational moments. We’re trying to get them to learn what is happening at that systemic level, what is actually happening in the game. How do we adjust? How do we make our decisions? What technical and defensive strategies need to change according to the data?”

Healey said AWS was providing platforms for tracking players and analysing patterns, but the challenge was to bring people on this technology journey.

“We’re asking our coaching staff to change the way they have traditionally worked, by realising that this data does give insights into how they make their decisions.”

Kelman agreed this was an obstacle, not just in sport, but in all sectors.

“Across all of our customers, in all industries, one of the things that’s often underestimated the most is that getting the technology working is only the first step. You have to figure out how to integrate it with the processes that us humans, who dislike change, work with. The vast majority of it is about building knowledge. There’s ways to transfer that learning to performance.”

Of course, data analytics does not assure any side of victory, as the All Blacks discovered during the recent Rugby World Cup, when they were knocked out in the semi-finals, and South Africa went on to win. We asked Healey how the data-poor South Africans succeeded where the data-rich All Blacks couldn’t.

“You have to look at how analytics and insights and all thesetechnologies are available to all the coaches these days,” he said. The piece that often gets missed is the people piece. It’s the transformation of learning that goes into the player’sactual performance on the field. We’re providing them with a platform and the information, but the players have to make the decisions.. We can’t say that this particular piece of technology played a role in winning or losing. It’s simply just a tool.”

The same challenge faces motor racing, which generates massive amounts of data through numerous sensors and cameras mounted in vehicles. Rob Smedley, who spent 25 years working in engineering roles for Formula 1 teams, quipped that his sport had a  “big data” problem before the phrase was invented. 

“We’ve always been very obsessive about data. Take car telemetry, where we’ve got something like 200 to 300 sensors on the car itself. And that goes into something like two to three thousand data channels. So we’re taking about around 600 Gigabytes of data generated every single lap, per car. 

“On top of that, where we’ve also got all the time data and GPS data. The teams are using it for performance advantage. We’re into such marginal gains now because there are no bad teams in Formula 1 anymore. Data analytics provide those marginal gains.”

• Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Follow him on Twitter and Instagram on @art2gee

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IoT faces 5-year gap



In five years, the world will have more than 40 billion devices. Locally, IoT specialist,Eseye, says that South African CIOs are recognising IoT (Internet of Things) and M2M (Machine to Machine) technologies as strategic imperatives, but the journey is still in its infancy.

“As legacy systems start to reach end of life, digital shifts will become inevitable. This, coupled with an increasing demand for improved bottom line results from existing and new markets, makes IoT a more viable option over the next five years. This is particularly prevalent in manufacturing, especially where time to market and product diversification has become necessary for business survival,” says Jeremy Potgieter, Regional Director – Africa, Eseye.

He says that within this sector one thing matters – output: “Fulfilling the product to market lifecycle is what makes a manufacturer successful. Addressing this functionality and production optimisation through technology is becoming more critical as they focus on increasing output and reducing downtime. By monitoring machinery and components in the production line, any concerns that arise, which impacts both the manufacturer and consumers alike, will be more efficiently dealt with by using an IoT approach.”

Potgieter says that there is also the growing strategic approach to increase the bottom line through new markets. As manufacturers seek new revenue streams, Eseye is encouraging the use of rapid IoT enabled device product development : “By addressing the connectivity aspects required at deployment, manufacturers are immediately diversifying their portfolios. Eseye, as an enabler, assists by providing market ready SIMs, which can be embedded into IoT connected devices at OEM level, connecting them to a plethora of services (as designed for) upon entry to market, anywhere in the world.”

In addition, Potgieter says that organisations are increasingly looking towards IoT connectivity managed services to capitalise on specialist expertise and ensure the devices are proactively monitored and managed to ensure maximum uptime, while reducing data costs.

Impacting IoT adoption though, is undoubtedly the network infrastructure required. Potgieter says that this varies significantly and will depend on criteria such as sensor types and corresponding measurements, the overall communication protocols, data volume, response time, and analytics required: “While the majority of IoT implementations can be enabled using cloud-based IoT platform solutions, the infrastructure required still remains important. A cloud platform will simplify infrastructure design and enable easy scaling capability, while also reducing security and data analytics implementation issues.”

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