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Website strives to improve road safety

Every year approximately 14 000 people lose their lives in road traffic related accidents and thousands more are injured. For this reason, a new website has been unveiled in South Africa which aims to improve these statistics.

How is My provides road users with an easy-to-use online platform through which road incidents, such as bad driving, can be reported, stored and searched. This results in removing the anonymous nature of driving and provides feedback to the public.

The idea behind the website was developed by Igor Rodionov after witnessing multiple incidents involving reckless driving and a disregard for the rules of the road, which increasingly becoming the norm in South Africa. After countless brain storming sessions the idea behind How is My was born which uses social responsibility and internet technology to make a positive difference.

Road users who are interested in improving road safety can create an account on the website and immediately become road spotters. This allows road users the ability to easily post road incident reports. Once the report is submitted, it gets verified and becomes available via the search feature.

The idea is that by allowing road spotters to submit various reports using their computer or mobile phone, the anonymous nature behind driving is removed and the public can receive valuable feedback regarding their driving style. Using this information, bad drivers can improve their driving behaviour and become more reluctant to break road rules.

In return, road spotters can register their vehicle registration and receive email notifications when reports become available on their vehicle. Additionally, How is My provides businesses, a commercial solution which allows them to monitor their vehicles by placing a decal at the back of their cars.

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