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War on storage waste begins in Las Vegas

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It’s one of the great ironies of technology that, as computer storage becomes cheaper, companies spend more on it. That’s about to change, ARTHUR GOLDSTUCK writes from Las Vegas.

Everything is bigger in Las Vegas, so there is a double irony in the news that the world’s leading computer storage company, EMC Corporation, chose its annual conference in this ostentatious city to declare war on what we may call storage ostentation.

At the opening of the EMC World conference yesterday, the company unveiled EMC Enterprise Copy Data Management (eCDM), which it describes as “new software that enables organisations to regain control of the spiraling costs of storing and managing multiple copies of the same data”.

That may sound technical, but it relates to a wasteful habit practised by almost anyone who ever saves a file on a computer. Because the cost of storage has plummeted in recent years, and no one thinks twice about saving space when saving files, the total cost of storage in organisations keeps going up.

EMC uses the term “snaps” to describe these lightweight and apparently zero-cost multiple copies of the same data. And it warns that the implications may not be felt in storage capacity in data centres, but will have a major impact on needless complexity and inefficiency. And that, in turn, carries a massive cost.

“Just as the ‘cc’ function in email can make it too easy to create data sprawl in the email inbox, unmonitored snaps can cause the same problem in the data center,” the company explained in a statement yesterday.

It quoted estimates by global analyst firm IDC that, by 2018, global businesses will waste $51-billion storing data on the wrong tier of storage, or storing data they no longer need. Because employees have to keep creating copies for anything from data protection to analytics, 82% of businesses now have at least 10 copies of any single instance of data.

As a direct response to the problem, eCDM was launched yesterday to streamline enterprises’ processes for monitoring, managing and analyzing such data.

“To modernise business processes, customers need a complete vision of all the data across the organization – no gaps, no silos, no misinformation,” said Beth Phalen, senior vice president of data protection and availability solutions in the Core Technologies division of EMC, yesterday.

“eCDM links together a complete picture of the copy data across a business from primary to protection storage, ensuring customers have the right copies of the right data in the right place. eCDM is the first product to bridge the gap between data protection and data management, addressing the pressing challenge of ensuring the right levels of protection while also addressing copy data sprawl; helping organisations dramatically reduce cost while increasing confidence that their data is protected consistently and completely.”

Then solution still allows “self-service” copy creation, but now brings governance to this generally overlooked corner of a company’s information management.

One of EMC’s clients presenting at the conference, First National Technology Solutions, which implements and manages large systems for major corporations, is one of the early users of the tool.

“We can now provide our customers with more insight into their data, empowering them to make informed decisions about what they’re storing and for how long,” says the company’s chief technology officer James O’Neil. “We expect this to help our customers to avoid data sprawl as well as monitoring protection compliance.”

And, of course, to control costs, and thus provide more competitive pricing.

The new software is one of a wide range of new products EMC is launching in Las Vegas, as it sets about reinventing not only storage, but also data centres that collectively host the cloud.

“The IT industry is in a state of massive transformation, resulting in both disruption and great opportunity,” said David Goulden, CEO of EMC’s Information Infrastructure division. “Every business leader, across every industry, is facing the dilemma of how to support and grow traditional IT infrastructure while modernising the data center in order to support the development of new applications and advance their digital agendas. Some are doing all of this simultaneously. The products and services announced today will help advance the customer’s journey to build a modern data center in order to thrive as a digital business.”

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Welcome to world of 2099

The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.

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Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.

This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.

Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.

As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.

“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”

The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.

“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”

Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.

  •    Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube

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Street art goes electric

Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.

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The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.

The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.

D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.

D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.

“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”

As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.

Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”

Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”

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