The Middle East and Africa (MEA) tablet market declined 12.3% year-on-year in the first quarter of 2016 to total 3.32 million units, according to the latest figures from International Data Corporation (IDC).
The global research and consulting services firm’s ‘Middle East and Africa Quarterly Tablet Tracker’ indicates that the MEA tablet market contracted on a year-on-year basis for the second quarter in a row, following the 8.8% year-on-year decline seen in Q4 2015.
“We are finding that consumers are increasingly reluctant to replace their existing devices as the majority of tasks that were previously performed on tablets have now shifted to smartphones with larger screens,” says Nakul Dogra, a senior research analyst for personal computing, systems, and infrastructure solutions at IDC. “This reluctance has resulted in a lengthening of tablet replacement cycles, a phenomenon that has inevitably had a negative impact on overall demand.
“Compounding the issue is the fact that consumer sentiment and business activity are both being hampered by low crude oil prices, particularly in the countries of the Gulf Cooperation Council (GCC). Meanwhile, the continued depreciation of key African currencies against the U.S. dollar – including the Nigerian naira, the South African rand, and the Egyptian pound – has also acted as an inhibitor, as poor exchange rates make tablets more expensive.”
One bright spot amid the market’s overall slowdown is the growth of detachable tablets, which are steadily gaining popularity in the region following the launch of various new devices in this product category. Detachable tablets now account for 4.2% share of the overall tablet market, with shipments up by a staggering 335% year on year in Q1 2016.
“All vendors are feeling the pinch from the slowdown,” says Fouad Rafiq Charakla, a senior research manager for personal computing, systems, and infrastructure solutions at IDC. “Considering the thin margins on the lower-end products that account for the bulk of demand, vendors are unwilling to offer any further support to channels, leading to a decline in shipments across the region. As certain entry-level tablet models are available at price points below $50, key players are under intense pressure to maintain their sell outs.”
In terms of vendor rankings, Samsung – which has the widest tablet portfolio – continued to lead the market in Q1 2016 with 21.2% share, despite suffering a year-on-year decline in shipments of 23.3%. After a sluggish performance in Q4 2015, Lenovo retook second place with 12.3% share, despite posting a 21.7% year-on-year decline in shipments. Apple rounded out the top three with 11.5% share after posting an 11.0% decline in shipments.
IDC has revised its forecast for the 2016 MEA tablet market downwards and now expects a total of 14.9 million units to be shipped in the year, representing a year-on-year decline of 7.9%. The Windows operating system is expected to register healthy growth during the year in line with the growth in detachable devices. IDC expects shipments of detachable tablets, the bulk of which run on Windows, to grow 127.7% year on year in 2016.
“IDC expects the delivery of multiple projects involving high volumes of tablets to take place in Pakistan and Egypt this year,” continues Charakla. “Projects in the former will see the shipment of approximately 200,000 detachable tablets, while projects in the latter are expected to involve the shipment of around 40,000 traditional slate tablets. The deal in Pakistan is to be delivered to the education sector and will contribute significantly to the growth of detachable tablets in the MEA market.”
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.