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Under the influence: 80 reasons why

Influencer marketing isn’t a modern invention, but has reached new heights via social media. Here are 80 stats that help understand its growth.

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While influencer marketing isn’t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, athletes, and musicians could earn a pretty penny by promoting products and services. At the time, this was the most effective way to reach and influence a broad audience. But not anymore. Nowadays, the focus has shifted to “normal people” with whom the audience can relate. Influencer marketing statistics show us exactly how much this trend affects our society and what we can expect in the future.

It might not surprise you to hear that influencer recommendations today mean a lot more to young people than celebrity blogs and endorsements. While celebrities often appear fake, influencers come across as more relatable, honest, and authentic. Because of that, many younger internet users rely on these individuals to help them decide what’s cool, what’s reliable, and what’s worth buying.

The article was reposted with permission from the author. Read more here.

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