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Trust or bust for brands

Trading data is the new value exchange. Consumers are getting smarter at engaging in the interconnected world and where their data is shared. Yet, the rapid rise in cybercrime is fuelled by cybercriminals trying to exploit this data to sell for profit on the black market, writes MARTIN WALSHAW, SE Team Lead, Sub-Saharan Africa, at F5.

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Apps are the gateway to vital information, so maintaining user identity is more important than ever. With changing attitudes towards cybersecurity and brand reputations at stake, many business leaders need to ask themselves an important question: Do customers today trust you to protect their data and will that brand loyalty remain in the future?

Data is the new value asset

A single hack can set reputations back as the magnitude of a cyber breach can result in severe losses to revenues. In recent times, large scale cyber-attacks have affected companies of all sizes across retail, banking, manufacturing, media and many other industries. Firms can no longer rely on traditional IT infrastructure because technological innovation and malicious hackers are exposing weaknesses in the system through sophisticated techniques, including malware and encryption. Companies need to rethink their security strategy and plan longer-term to safeguard customer loyalty.

Although innovative technology, such as the internet of things (IoT), has delivered tremendous progress, data breaches to inadequately protected devices and networks can quickly erode consumer confidence, which could take extensive resources to regain. A recent European report conducted by Opinium interviewed six thousand consumers covering the UK, Germany and France. The report revealed interesting findings, including two out of five people in the UK would not purchase smart technology for their home over hacking fears. The survey interviewed British citizens who expressed growing concerns over apps collecting their data and the platforms hackers are targeting today. In addition, almost half were most wary about leading social media sites collecting their data, whilst 58% believe it is the app that hackers will exploit to target them as consumers.

Attitudes towards being cyber-safe are changing rapidly. The Opinium survey also revealed that 74% of Brits now check their security measures when downloading apps, 88% check the security of banking apps and 90% with shopping apps, especially with concerns related to credit card fraud. As consumers become more discerning and vigilant about protecting their credentials, the demands on businesses will increase to prove that their service is robust, compliant and safe. It is quite conceivable that consumers will soon in the future differentiate brands based on their ability to protect data and whether they have the necessary security controls in place. The Opinium survey highlighted that over four fifths (82%) of German adults say they would be concerned about their financial data being hacked with half (51%) worried about their passport being hacked. In comparison, over four fifths (83%) of French adults say they would be concerned about their financial data being hacked with half (52%) worried about their National Insurance Number being hacked.

A company’s reputation will only survive and thrive if it understands consumer behaviour and implements a comprehensive security architecture to meet demands and safeguard sensitive information. Understanding risk, accessing, storing, processing, analysing, protecting and appropriately deleting customer data are mandatory for data compliance and demonstrating a strong security posture. It is essential for businesses to have the flexibility to quickly adapt to evolving trends, support new apps, accommodate a growing mobile community and maximise operational efficiency. In fact, studies have shown that the emotional state of users to network delays and data breaches for even very minor hiccups can cause stress and dissatisfaction. Looking ahead, consumers will know their data has intrinsic value and, as responsible cyber citizens, become more discerning about selecting services.

Getting smarter

In the future, data protection and identity preservation will be at the heart of people’s choices when purchasing goods on-line, selecting a banking investment and even sharing credentials with local authorities. The digital economy is driving increased reliance on application services and forward thinking companies are implementing integrated security ecosystems to mitigate cyberattacks and fraud. A failure to scale the security architecture, safeguard and successfully manage customer credentials will be detrimental to a brand’s reputation.

Now ask yourself another question considering digital economic trends: Does my business have the right applications security solutions, which can keep customers happy? Remember, the way organisations deal with data will be a commercial differentiator for consumers. Now is the time to secure the trust.

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Naspers feeds into Latin America’s tech funding

Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.

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Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.  

Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment. 

iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers. 

The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics. 

“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO. 

“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”  

Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia.  We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.” 

Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.

iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.

“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”

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Hide your sheep, Spyro is reigniting

Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.

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Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD.  Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.

South African distributors Megarom provided the followjng information:

In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.

Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.

“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”

In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.

“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”

The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.

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