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Toy combines physical with digital world

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Gammatek has launched Tiggly, a range of magnetic accessories and apps that work with most new tablets and are designed to help youngsters learn maths, words and shapes.

Tablet time goes beyond mindless play with a new range of device accessories and apps, by Tiggly, which combine physical and digital play to deliver an intuitive and educational experience for young children. The unique Tiggly range is brought to the fingertips of South African parents by Gammatek.

In the Tiggly range is Tiggly Math Blocks to facilitate learning of basic mathematics concepts in young children aged three to seven; Tiggly Words, designed to help children aged five to eight grasp language concepts, and Tiggly Shapes which helps children aged two to five learn shapes and fundamental geometry concepts. Tiggly products, including the innovative magnetic accessories and downloadable apps, are compatible with all generations of iPad (except iPad 1), iPad Air, and IPad Mini, as well as leading Android devices including Samsung, Kindle and Kurio. The robust, child friendly accessories do not require Bluetooth, Wifi or batteries.

Gammatek’s Zev Cherniak says: “Nowadays, children are exposed to electronic devices from a young age. While there are obvious concerns over the impact of extended screen time on developing brains, there are developmental benefits of controlled use of devices in conjunction with stimulating, educational games. Some can encourage imagination, listening ability, learning sounds and speech. Apps and accessories like Tiggly are designed specifically for children, with age appropriate games that encourage cognitive learning, language and maths skills. Tiggly offers parents great tools for turning screen time into interactive learning experiences that count.”

Tiggly Math Blocks is an ingenious way to introduce early math concepts including counting, addition, subtraction, number lines and number sense with the use of “concrete” counting blocks. These help children to understand the meaning behind numbers and connect this to the quantities they represent. Learning is made fun with funny characters which inspire the idea that maths is an engaging subject they can relate to. Inspired by the traditional Cuisenaire rod used in Montessori schools, Tiggly Math Blocks Learning System has received numerous awards including the prestigious Brain Child Gold Award.

Research conducted by PlayScience Research Lab showed that five year olds who played with Tiggly Math Blocks improved in their early number skills 71% more than children who played with the apps alone.

Each Tiggly Math Blocks box comes with five connected math toys in the form of counting blocks and four math learning games. Three of the four games come in 11 languages.

Tiggly Words focuses on the the most challenging part of learning to read; vowels and phonetics. The learning games help grasp important literacy skills in a playful and exploratory way. Children learn to pronounce and build words. The meaning of words is learnt through visualizations and animations, and later applied in their own language and digital storytelling. Tiggly Words has also received many awards including the National Parenting Publication Gold Award. The Tiggly Words system includes five connected vowel toys and four literacy learning games such as the Sesame Street Alphabet Kitchen.

Tiggly Shapes is the very first interactive tablet learning toy for toddlers and pre-schoolers. Designed by an award winning team of educators and creative engineers, Tiggly Shapes helps children find the fun in learning spatial reasoning, motor skills and language. Tiggly Shapes includes four connected shape toys and four compatible learning apps.

Tiggly is available at leading retail stores including Incredible Connection, iStore, loot.co.za and takealot.com. The recommended retail prices are R799 for Tiggly Math and Tiggly Words and R699 for Tiggly Shapes.

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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