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TikTok and WEF promote inclusion

TikTok, the short-video platform for smartphones, has launched a challenge to promote inclusion and diversity during the World Economic Forum meeting in Davos this month.



TikTok, the leading destination for short-form mobile video, has launched a #AllTheDifference challenge in collaboration with the World Economic Forum, to promote inclusion and diversity while leaders of state and business meet in Davos to discuss inclusive societies.

The challenge started on 21 January and will end on 27 January, so TikTok users in 75+ global markets, including South Africa, are invited to celebrate inclusion and diversity by joining the #AllTheDifference challenge. An “I say” sticker will be available to help TikTok users express themselves bravely and creatively.

As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have made to make the world a more tolerant place.

Lawyer, activist, and model Thando Hopa has joined the challenge by posting a video using the “I Say” sticker, to highlight how being unique is larger than life and future-proof.


Tired of being labelled? Lawyer, activist, model Thando Hopa in our #allthedifference campaign – celebrate who you are! #wef #davos #wef

♬ original sound – worldeconomicforum

Popular TikTok creators, @kelly_kikx and @aaron_perry, have also joined the challenge to showcase what being unique and defying the odds means to them. Take a look:


Join our TikTok campaign celebrating difference and diversity! Your video could make #allthedifference #wef20 science_juju lab_shenanigans tiktok

♬ original sound – worldeconomicforum



Follow World Economic Forum on TikTok and show us how your stories make #AllTheDifference.