By STEFANO MARUZZI, VP of EMEA at GoDaddy
Many South Africans who have access to the internet spend some eight and a half hours a day online, according to We Are Social and Hootsuite’s Global Digital Report 2019. With consumers embracing a digital lifestyle, your small business needs to have a presence online to be visible to potential customers.
The good news is that launching a great-looking website doesn’t need to cost thousands of rand or soak up dozens of hours of your precious time. With the right tools and some basic tips, a time- and cash-strapped small business owner can set up an affordable, professional-looking website in a short amount of time.
Here’s how to design a website for your business in three simple steps:
1. Identify the purpose of your site
Start off by deciding how your website can help to drive your business forward. Websites can:
- Generate leads
- Showcase your services
- Sell and ship products
- Create a sense of community among customers/members
- Establish authority in your industry
- Help your business appear in local search results
Then, ask yourself what you want your visitors to do once they get to your website. This could include actions such as:
- Browse through your products and services
- Read a blog post
- Call the phone number
- Request a quote or estimate
- Leave a comment
- Buy a product
Answering these questions can help you build the right website for your needs. You will be able to plan what your website will look like, what sort of content you need to include, the features and functionality you want to add, and how you will promote it to your customers.
2. Think about the domain name
You will need to choose a domain name for your website. Your domain name is the part of your website address that comes after the www. Your domain is your business’s nameplate on the web, so take care to choose a domain name that represents your business and is easy to remember.
How to choose a domain name
- Keep it short. Would you remember it if you saw it on the side of a bus?
- Make it easy to type. Avoid hyphens and unusual spellings.
- Include keywords. Try to use words people might enter when searching for your type of business.
- Target your area. Use your city or province in your domain name to help appeal to local customers.
- Pick the right extension. Industry- or geo-specific domain endings might be a better fit for your business than a more generic .com.
You can register your domain through a domain registrar directly – or, in many cases, your hosting provider will also offer hosting services.
3. Decide how you will build a website
If you are not well-versed in the art of website building, you’ve got options. You can do it yourself with a template-based website builder or use a more sophisticated content management system like WordPress. Too busy for that? Hire a professional.
Let’s take a closer look at your choices:
- Website builder
Website builders, like GoDaddy Website Builder, are great if you’re a DIY-type who wants an affordable, attractive, basic website in a short amount of time. Simply choose a pre-designed template and then replace the text and images to meet your needs.
Do you like the idea of building and updating your own website without learning HTML, but want more flexibility than a website builder tool? If you’ve got a little skill and some extra time, a content management system such as WordPress might be right for you. You can choose from free or paid WordPress themes (designs for the overall style of your website). A range of plugins can also help to boost your site’s functionality and offerings.
- Professional designer
Hiring a professional designer is a great option if you have an idea for your website, but don’t want to build it yourself. A pro can collaborate with you to turn your vision into a functional, professional – looking, customised website that meets your online goals. It can be expensive, but the results are often worth it.
If you have gone the DIY route, you can check with your provider, as hosting is usually part of the package with a website builder. There are dozens of options for website hosting, but you’ll want to make sure that whatever hosting service provider you choose does a good job of covering these bases:
- Reliability: What’s the hosting provider’s uptime guarantee?
- Storage: How much space does the provider offer with their hosting options? You determine what you will need for your website’s files. Hint: Large e-commerce sites and websites with lots of images need more storage capability.
- Bandwidth: Make sure your hosting plan includes adequate bandwidth to be able to handle heavy website traffic.
- Scalability: If traffic spikes, will your hosting provider scale your hosting services to account for the increase? If not, your site could crash.
- Security: Pay close attention to the security features included in a hosting plan, including 24/7 monitoring and protection against DDoS attacks.
- Support: What kind of technical support can you expect, and is it available 24/7?
With a little forethought and advanced planning, you can create a site that can be an asset to your growing small business. You can start small and simple, and add more advanced features such as e-commerce as your needs change and your confidence and your business grows.
The Outer Worlds creates a twist on lone hero RPGs
With The Outer Worlds being released just under a month ago, BRYAN TURNER played it extensively to shell out exactly what makes it so special.
The Outer Worlds makes it difficult to turn the console off. It took a while to pinpoint exactly what makes it so more-ish. Eventually, it became clear that it’s not one aspect, but rather several facets that make this game great. We’ve separated this game into its parts.
It comes as no surprise that Obsidian Entertainment, the makers of Fallout New Vegas and Star Wars: Knights of the Fallen Empire, was behind The Outer Worlds. It blends two distinct flavours of gaming – the chaos of Fallout with the intergalactic travel from Star Wars. This makes The Outer Worlds feel familiar but fresh at the same time.
At first, the game felt similar to the Fallout RPG series, particularly Fallout New Vegas, where the player is conveniently more powerful than the other players that exist in the world into which they venture. In Fallout, worlds are generally lawless, and players must navigate their character towards the alignment or “good or bad status” they want the player to be. The plot has scenarios that only a certain type of alignment can be, whether the character is the Restorer of Faith or the Architect of Doom.
The Outer Worlds follows a similar kind of style, but replaces the wasteland with a picture of the far future. Players start off as a passenger who gets unfrozen on a ship that holds a few of Earth’s brightest minds. The main campaign goal is to help unfreeze the other passengers. Instead, players are found in a hyper-capitalist world where workers are extremely disposable. Enormous companies go by names like “Auntie Cleos” but set extremely oppressive policies to keep their workers in line. From this, one can tell that dark humour is rife throughout this game.
These kinds of immersive RPGs, naturally, pack so many side quests into their world that it’s easy to forget the player’s main objective. These side quests are very reminiscent of the Fallout series, because they feature many ways of getting the job done, whether it be fighting, convincing or sneaking. One can even have companions, which present players with even more quest lines.
Not everything is a remix of other games. Companions have a direct effect on a character’s skill set, because the main characters are not always skilled in what players need. For example, we brought along Parvati in a quest where we needed more support with engineering skills, which is a skill we neglected to level up in the main character.
There’s also the ability to have a special combat skill, which becomes very handy in situations where there are many enemies around. Of course, it not only buys players time, but delivers more damage to opponents. Some special combat skills even stun non-targeted opponents, which really helps.
Gear and perks have also been designed from scratch, and it shows. It’s far more intuitive than we’ve seen in other RPGs so far and it makes for a much better experience that saves time on upgrading gear and perks so players can actually play the game.
I’m a huge fan of the Vault-Tec Assisted Targeting System, or VATS, as Fallout players know it. The system allows players to target various limbs or parts of the opponent with precision aim, ensuring a better shot. While The Outer Worlds doesn’t use this, it features a slow-motion aiming system which can be considered an equivalent.
The travel system allows for travel from planet to planet, and they’re all distinctly mapped. While many are filled with enemies and marauders in empty wastelands, there are also major cities. The art style and careful attention to detail with the colour make this contrast distinguishable.
One of our biggest compliments is the completeness of this game. Many games have recently shipped glorified beta versions of their games because they’re pressed for time. The Outer Worlds, however, didn’t present a single bug within 20 hours of gameplay.
Overall, it’s a very enjoyable game, and fans of the Fallout, Star Wars RPGs, and Mass Effect series’ should definitely take a look at what The Outer Worlds has to offer.
FNB takes shot at Bank Zero
With expectation building for the launch of Bank Zero by legendary banker Michael Jordaan, his previous employer seems to have taken a strategic shot with the launch of its latest service.
FNB has launched Easy Zero, a fully-fledged digital bank account with a card to allow customers to transact easily without paying a monthly fee. The mobile account was formerly known as eWallet eXtra.
The revamped digital account will now have a branded FNB bank card, providing customers with free card swipes, cost-effective transactional and ATM cash withdrawal fees. The card now gives customers more options to access their money. In addition, customers will also get free prepaid purchases and free cash deposits of up to R1,500 per month.
FNB Easy CEO Philani Potwana said: “We are aware of the day-to-day financial pressure that our consumers face, and Easy Zero is a direct response to their needs. The account is in line with our strategy to broaden financial inclusion to the unbanked and underbanked. We believe that the ability to operate the account digitally will allow customers to operate it at virtually no cost or minimal cost depending on transactional behaviour.
“We see Easy Zero being a digital bank account of choice for customers who do not have regular income or have limited banking needs. This is partly the reason debit orders are not allowed on the digital account as customers in this segment have limited debit orders. However, for those customers that have a need for debit orders they can still use our competitively priced Easy PAYU and Easy Smart Bundle accounts.”
Through Easy Zero, customers will be able to send money to anyone with a valid SA cellphone number, and skip the queues to pay people and accounts. Easy Zero account holders can also view their bank account balance and transaction history on their mobile phone at any time, from anywhere.
“The success of our digital account, with over 140,000 active customers, shows that anyone who owns a mobile phone can be banked in minutes using a mobile device,” says Potwana. “This showcases our ability to adapt to the ever-changing consumer landscape to cater for the needs of customers through platform innovation. ”
FNB is also offering Easy Zero digital account holders a toll-free number (0800 079 599) where easy customers can call for help on any of their banking needs. To open an Easy Zero account, dial *120*277# on a mobile phone and follow the prompts.