A local communications agency was given the task of creating awareness of the plight of Africa’s vultures for International Vulture Awareness Day. With no budget, and only one photograph at their disposal, they knew their approach would have to be bold and so the Tuluver was created.
In the lead up to International Vulture Awareness Day on 5 September, one of South Africa’s top conservation NGOs, BirdLife South Africa made an astonishing announcement. BirdLife South Africa announced a recently discovered, rare and exceptionally beautiful species of scavenging bird, and offered a stunning visual of the enchanting ‘Tuluver’.
With the headline ‘New Species Discovered in South Africa’ plastered across lamp posts, radio and news media; it didn’t take long for a social media storm to brew. While thousands excitedly ‘liked’ and ‘shared’ the news of the gorgeous Tuluver, others questioned its authenticity.
On 2 September, an online video artfully revealed that the ‘Tuluver’ was, in fact, a photoshopped image of the increasingly threatened Lappet-faced Vulture, the largest vulture in Africa. While it might lack the eye-catching beauty of a Tuluver, the Lappet-faced Vulture is undeniably a bird that, despite its great ecological importance, has earned an unfair reputation and its plight has gone unnoticed.
According to BirdLife South Africa CEO, Mark D. Anderson, “The increased absence of vultures in some parts of the world, such as South Asia, has already led to an increase in feral dogs and, in turn, rabies – at huge cost to human health.”
And yet for years, its population has been in serious decline due to poisoning, electrocution on powerlines, persecution and habitat loss while very few people have been paying attention. The Tuluver campaign message: ‘If we can get this passionate about discovering a new species, why can’t we get as passionate about losing one?’ certainly clanged the bells across social media around the world.
Through innovative disruption, BirdLife South Africa has succeeded in getting the message across – no matter what they look like, the continued existence of vultures warrants our care and keen attention.
The campaign received an overwhelmingly positive response. The video has so far garnered over 18 000 views and 81 million earned media impressions, with many people expressing that they had no idea vultures were even in trouble.
“We are ecstatic with the results of our Tuluver campaign, and sincerely hope that people are now more aware of the plight faced by vultures, they will view them in a different light and make more of an effort to help conserve them,” said Mark D. Anderson.
Better yet, among others, previous skeptics of the campaign recanted and praised BirdLife South Africa on what has been their biggest awareness and promotional campaign yet.
The innovative campaign was developed for BirdLife South Africa by Utopia, an up-and-coming communications agency based in Cape Town. Utopia and BirdLife South Africa have been working together on a pro bono basis for nearly five years, with many successes to date.
Smash hits the
Super Smash Bros. delivers what the fans wanted in the latest “Ultimate” instalment, writes BRYAN TURNER.
Super Smash Bros. Ultimate, the latest addition to the popular Nintendo Smash series, has landed on the Nintendo Switch with a bang, selling 5-million copies in the first week of its release. The game has been long-anticipated since the console’s release, as many fans consider
It features 74 playable fighters, 108 stages, almost 1300 Spirit characters to collect while playing, and a single-player Adventure mode that took about three days (or 28 hours) of gameplay to complete. The game offers far more gameplay than its predecessors, making it the Smash game that gives its players the best bang for their buck.
For those new to the game, the goal is to fight opponents and build up their damage score (draining their health) to knock them off the stage eventually. This makes the game seem chaotic, as many players jump around the platforms as if they were on quicksand, in order to avoid being hit by the other players.
It also services two kinds of players: the competitive and the casual.
Competitive players can be matched on the online service by skill ranking to enjoy playing with similarly high-skilled opponents. This is especially important in e-sports training for the game, and for players wanting to master combos against other human players. The casual gamer is also catered for, with eight-player chaos and button-mashing to see who comes out luckiest. This segment is also important for those wanting to learn how to play.
Training mode is also a place to go for those learning to play. It offers “CPU” players that are graded by intensity to train as a single player to learn a character’s moves, combos and general fighting style. More challenging CPU players can also be used by competitive players to train when there isn’t a Wi-Fi connection available.
Direct Play features in this game, allowing two players with two Switch consoles to play against each other over a direct connection – no Wi-Fi needed. This is especially useful to those who want to have a social gaming element on the go, similar to that of the cable connector of the Gameboy.
Click here to read Bryan Turner review of Super Smash Bros. Ultimate.
Win Funko Fortnite in Vinyl
Gadget and Gammatek have nine Funko Fortnite figurines to give away.
A Funko Pop figurine based on a character set is indicative of reaching the heights of pop culture. It is no surprise, then, that the world’s biggest online game, Fortnite, has its own line of Funko Pop figurines. The Funkos are modeled on the characters in game, including Drift, Ragnarok, Dark Vanguard, Volar, Tracera Ops, and Sparkle Specialist.
Now, local Funko distributor Gammatek has released the Fortnite figurines in South Africa. To celebrate, Gadget and Gammatek are giving away a set of three Funko Fortnite figurines to each of three readers (9 figurines in total). To enter,
You can put the tweet in your own words, but entries must have the competition’s hashtag (#FunkoFortnite) and mention @GadgetZA to be considered valid.
Click here to select the Funko Fortnite character you want to tweet.