We’ve come a long way in the last century. We’ve put a man on the moon and shot a car into space. We’ve gone from drive-ins to drones, and from telegrams to Twitter. But we still haven’t quite managed to shake one relic from the past: the password.
You’d think that a method of authentication that was rubbish when Ali Baba used it wouldn’t still be torturing us today, but the password has somehow survived well into the digital age. It was responsible for the first ever computer data breach, back in the 1960s, and even those involved in its creation and advancement don’t think too highly of it.
People have been predicting the death of password protection as we know it for years – Bill Gates said it was heading for extinction back in 2014 – but the time might have finally come to bury it in the backyard. The World Wide Web Consortium has come up with a new browser authentication standard that replaces traditional logins with more intuitive and user-friendly authentication measures such as biometrics, security keys and fingerprint scanners.
It’s not laziness, it’s energy conservation
Why does Bill’s prediction look like it’s finally about to come true? It’s not like there haven’t been advances in password technology before, from hash encryption to two-factor authentication and cryptography. But there’s a reason that most people default to terrible, easy-to-remember passwords like “qwerty” or “123456” – because experience matters more than anything else in shaping behaviour.
Few people care what’s going on behind the scenes of the authentication process. What they recall is the pain of remembering multiple different logins across websites and devices, the friction of having to type in a random string of characters to access their favourite services, and the frustration of dealing with lost passwords. Talk about a Rube Goldberg machine!
You can ease the pain somewhat through password managers and UX workarounds, but the alphanumeric password is one of the most poorly designed digital experiences we encounter daily. Compare that to using the fingerprint scanner on your phone – a much more natural and intuitive form of authentication. Why would you ever choose a regular password over that?
History is littered with the corpses of innovations that didn’t quite catch on, not because they weren’t technically good but because they were just too awkward to use. It’s why VR goggles haven’t quite caught fire but smartwatches have – it’s not about the technology itself; it’s the platform you use to engage with it. Despite this simple truth, organisations all too often get caught up in a tech or spec war, ignoring the way consumers access their products.
The way you make me feel
What’s the most beloved brand in the world? Some of the usual suspects that top these lists include Google, Amazon, Netflix and Apple. Unsurprisingly, they also offer simple, yet masterful, interfaces for interacting with their service. Type what you want to know in a simple white box. Search for anything you want and buy it with one click. Choose an interesting-looking movie or TV show and click play. Yes, they offer rich product and service ecosystems, but that came later. First, they needed to make it as natural and pleasurable as possible for people to use them.
Anyone who reads my columns regularly will know that I am a big Apple devotee, so it should come as no surprise that I’m the owner of an iPhone X. Being completely honest, I think the model is kind of gimmicky. But it also works. Having removed the bezel, the way you access the home screen is by swiping up. It’s a small change, but it just feels right.
Now the techies and iPhone sceptics among you might argue that there are better phones out there when it comes to features or technical quality. One of the major reasons for Apple’s love by consumers, though, is that it’s the ultimate experiential brand. Subtle interactions, like that upward swipe, epitomise that commitment to perfecting every aspect of the user experience, from purchase to use to support.
That’s why I have so much faith that Face ID will be a gamechanger. Sure, the implementation might not be perfect yet, but Apple will keep at it until it feels as natural for us as using a mouse or opening an email.
Learn from the best
Most organisations can’t begin to compete with the level of experience design that brands like Apple and Google excel at, but they can adopt a more experiential approach to product and service design. Biometric and HMI technologies are racing forward, yet many businesses are failing to keep up with how their customers engage with their platforms and technologies.
Banks have made it easy for us to send money online and via mobile apps, but what if they made it as seamless as sending a WhatsApp message? What if you could have a conversation with your doctor as easily as you have one with your friends? And what if taking out an insurance policy was as fast as signing up for a streaming music platform?
What experiential brands get right is not just an understanding of the technologies available, but how it changes human behaviour. Just because you’re not in entertainment doesn’t mean you can’t learn from the way games onboard users or Disney uses wearables to remove friction from their theme park experiences.
Forcing people into clumsy, inorganic experiences when there are better options available is a sure way of driving them somewhere else. The cyborg age is here – it’s time to start designing experiences around it.
Prepare your cam to capture the Blood Moon
On 27 July 2018, South Africans can witness a total lunar eclipse, as the earth’s shadow completely covers the moon.
Also known as a blood or red moon, a total lunar eclipse is the most dramatic of all lunar eclipses and presents an exciting photographic opportunity for any aspiring photographer or would-be astronomers.
“A lunar eclipse is a rare cosmic sight. For centuries these events have inspired wonder, interest and sometimes fear amongst observers. Of course, if you are lucky to be around when one occurs, you would want to capture it all on camera,” says Dana Eitzen, Corporate and Marketing Communications Executive at Canon South Africa.
Canon ambassador and acclaimed landscape photographer David Noton has provided his top tips to keep in mind when photographing this occasion. In South Africa, the eclipse will be visible from about 19h14 on Friday, 27 July until 01h28 on the Saturday morning. The lunar eclipse will see the light from the sun blocked by the earth as it passes in front of the moon. The moon will turn red because of an effect known as Rayleigh Scattering, where bands of green and violet light become filtered through the atmosphere.
A partial eclipse will begin at 20h24 when the moon will start to turn red. The total eclipse begins at about 21h30 when the moon is completely red. The eclipse reaches its maximum at 22h21 when the moon is closest to the centre of the shadow.
David Noton advises:
- Download the right apps to be in-the-know
The sun’s position in the sky at any given time of day varies massively with latitude and season. That is not the case with the moon as its passage through the heavens is governed by its complex elliptical orbit of the earth. That orbit results in monthly, rather than seasonal variations, as the moon moves through its lunar cycle. The result is big differences in the timing of its appearance and its trajectory through the sky. Luckily, we no longer need to rely on weight tables to consult the behaviour of the moon, we can simply download an app on to our phone. The Photographer’s Ephemeris is useful for giving moonrise and moonset times, bearings and phases; while the Photopills app gives comprehensive information on the position of the moon in our sky. Armed with these two apps, I’m planning to shoot the Blood Moon rising in Dorset, England. I’m aiming to capture the moon within the first fifteen minutes of moonrise so I can catch it low in the sky and juxtapose it against an object on the horizon line for scale – this could be as simple as a tree on a hill.
- Invest in a lens with optimal zoom
On the 27th July, one of the key challenges we’ll face is shooting the moon large in the frame so we can see every crater on the asteroid pockmarked surface. It’s a task normally reserved for astronomers with super powerful telescopes, but if you’ve got a long telephoto lens on a full frame DSLR with around 600 mm of focal length, it can be done, depending on the composition. I will be using the Canon EOS 5D Mark IV with an EF 200-400mm f/4L IS USM Ext. 1.4 x lens.
- Use a tripod to capture the intimate details
As you frame up your shot, one thing will become immediately apparent; lunar tracking is incredibly challenging as the moon moves through the sky surprisingly quickly. As you’ll be using a long lens for this shoot, it’s important to invest in a sturdy tripod to help capture the best possible image. Although it will be tempting to take the shot by hand, it’s important to remember that your subject is over 384,000km away from you and even with a high shutter speed, the slightest of movements will become exaggerated.
- Integrate the moon into your landscape
Whilst images of the moon large in the frame can be beautifully detailed, they are essentially astronomical in their appeal. Personally, I’m far more drawn to using the lunar allure as an element in my landscapes, or using the moonlight as a light source. The latter is difficult, as the amount of light the moon reflects is tiny, whilst the lunar surface is so bright by comparison. Up to now, night photography meant long, long exposures but with cameras such as the Canon EOS-1D X Mark II and the Canon EOS 5D Mark IV now capable of astonishing low light performance, a whole new nocturnal world of opportunities has been opened to photographers.
- Master the shutter speed for your subject
The most evocative and genuine use of the moon in landscape portraits results from situations when the light on the moon balances with the twilight in the surrounding sky. Such images have a subtle appeal, mood and believability. By definition, any scene incorporating a medium or wide-angle view is going to render the moon as a tiny pin prick of light, but its presence will still be felt. Our eyes naturally gravitate to it, however insignificant it may seem. Of course, the issue of shutter speed is always there; too slow an exposure and all we’ll see is an unsightly lunar streak, even with a wide-angle lens.
On a clear night, mastering the shutter speed of your camera is integral to capturing the moon – exposing at 1/250 sec @ f8 ISO 100 (depending on focal length) is what you’ll need to stop the motion from blurring and if you are to get the technique right, with the high quality of cameras such as the Canon EOS 5DS R, you might even be able to see the twelve cameras that were left up there by NASA in the 60’s!
How Africa can embrace AI
Currently, no African country is among the top 10 countries expected to benefit most from AI and automation. But, the continent has the potential to catch up with the rest of world if we act fast, says ZOAIB HOOSEN, Microsoft Managing Director.
To play catch up, we must take advantage of our best and most powerful resource – our human capital. According to a report by the World Economic Forum (WEF), more than 60 percent of the population in sub-Saharan Africa is under the age of 25.
These are the people who are poised to create a future where humans and AI can work together for the good of society. In fact, the most recent WEF Global Shapers survey found that almost 80 percent of youth believe technology like AI is creating jobs rather than destroying them.
Staying ahead of the trends to stay employed
AI developments are expected to impact existing jobs, as AI can replicate certain activities at greater speed and scale. In some areas, AI could learn faster than humans, if not yet as deeply.
According to Gartner, while AI will improve the productivity of many jobs and create millions more new positions, it could impact many others. The simpler and less creative the job, the earlier, a bot for example, could replace it.
It’s important to stay ahead of the trends and find opportunities to expand our knowledge and skills while learning how to work more closely and symbiotically with technology.
Another global study by Accenture, found that the adoption of AI will create several new job categories requiring important and yet surprising skills. These include trainers, who are tasked with teaching AI systems how to perform; explainers, who bridge the gap between technologist and business leader; and sustainers, who ensure that AI systems are operating as designed.
It’s clear that successfully integrating human intelligence with AI, so they co-exist in a two-way learning relationship, will become more critical than ever.
Combining STEM with the arts
Young people have a leg up on those already in the working world because they can easily develop the necessary skills for these new roles. It’s therefore essential that our education system constantly evolves to equip youth with the right skills and way of thinking to be successful in jobs that may not even exist yet.
As the division of tasks between man and machine changes, we must re-evaluate the type of knowledge and skills imparted to future generations.
For example, technical skills will be required to design and implement AI systems, but interpersonal skills, creativity and emotional intelligence will also become crucial in giving humans an advantage over machines.
“At one level, AI will require that even more people specialise in digital skills and data science. But skilling-up for an AI-powered world involves more than science, technology, engineering and math. As computers behave more like humans, the social sciences and humanities will become even more important. Languages, art, history, economics, ethics, philosophy, psychology and human development courses can teach critical, philosophical and ethics-based skills that will be instrumental in the development and management of AI solutions.” This is according to Microsoft president, Brad Smith, and EVP of AI and research, Harry Shum, who recently authored the book “The Future Computed”, which primarily deals with AI and its role in society.
Interestingly, institutions like Stanford University are already implementing this forward-thinking approach. The university offers a programme called CS+X, which integrates its computer science degree with humanities degrees, resulting in a Bachelor of Arts and Science qualification.
Revisiting laws and regulation
For this type of evolution to happen, the onus is on policy makers to revisit current laws and even bring in new regulations. Policy makers need to identify the groups most at risk of losing their jobs and create strategies to reintegrate them into the economy.
Simultaneously, though AI could be hugely beneficial in areas such as curbing poor access to healthcare and improving diagnoses for example, physicians may avoid using this technology for fear of malpractice. To avoid this, we need regulation that closes the gap between the pace of technological change and that of regulatory response. It will also become essential to develop a code of ethics for this new ecosystem.
Preparing for the future
With the recent convergence of a transformative set of technologies, economies are entering a period in which AI has the potential overcome physical limitations and open up new sources of value and growth.
To avoid missing out on this opportunity, policy makers and business leaders must prepare for, and work toward, a future with AI. We must do so not with the idea that AI is simply another productivity enhancer. Rather, we must see AI as the tool that can transform our thinking about how growth is created.
It comes down to a choice of our people and economies being part of the technological disruption, or being left behind.