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The data behind dating

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With Valentine’s Day upon us and thousands of South Africans in the pursuit of love within the online realm. SEKETE PATRICK MAPHOPHA, NetApp Africa CTO and Technology Evangelist, asks a vital question – how secure is your personal data?

There are an estimated 1 000 dating sites currently operating in South Africa – some of them stating membership numbers of up to several million.

There is no doubt that the modern world and social norms have shifted, such that online and in-app algorithms are now an acceptable – and often encouraged – way to meet a future partner. It is user data that drives the success of these matches, helping to find that ideal partner, and this data has driven a genuine shift in modern dating habits. How can these dating sites ensure that they are managing and using this data in the best ways possible, as well as ensuring that it’s properly protected? Finally, what does the valuable currency of personal data mean for social norms now and in future?

Each online and app-based dating service attempts to differentiate itself from the competition to tap into one of the many lucrative markets available in this space. Whether they are targeting the young, the old, the professional elite or a specific religion, there is one thing every service has in common. They all use a series of algorithms to analyse each user’s data, to make the best possible matches, based on demographics and shared interests.

Safety comes first when searching for your date with destiny

Data security should also be considered by dating sites. The good news is that there are legal bodies in place that regulate how companies handle users’ data. Companies collecting and processing data must implement technical and organisational measures to ensure a level of security that is appropriate to the risks represented by the processing taking place and the nature of the data in question.

These regulations will soon be made more stringent with the Department of Justice and Constitutional Development publishing a revised 2017 draft of the Cyber Security Bill, which will only be introduced to Parliament in the next few weeks. The Bill aims to give SA a co-ordinated approach to cyber security, and puts in place measures to effectively deal with cyber-crime and address aspects relating to cyber security. The department further describes the Bill as a tool to address the current shortcomings in SA law and facilitate the effective prosecution of cybercrimes.  NetApp has storage security solutions which help prevent unauthorized modification or disclosure of data stored which would be ideal in this scenario.

The chemistry of compliance

For dating sites, it’s going to be vital to ensure that they are compliant and looking after user data correctly. These penalties would be nonsensical and something companies should avoid at all cost. For dating apps and websites – just like any other business – this means having an effective data privacy programme and data management practice in place.

Whether they store user data on premise or with an external private or public cloud provider, they should assess and reassure customers that data is collected, processed, accessed, shared, stored, transferred and secured in accordance with all laws and regulations, keeping them safe and ultimately allowing them to eradicate their data, should they be ready to end their online dating days. The NetApp ONTAP storage operating system is one such example, and can be used across cloud and on-premises infrastructure to create a Data Fabric that acts as a single system, meaning that data is more easily managed and controlled.

There is definitely some truth that these dating sites reduce the number of frogs you have to kiss before you meet Mr or Ms Right, but do they really do more than this? Can they truly help you find The One? For all the people that tell you that online and app-based dating is a waste of time, there are plenty more that will tell you they are now happily settled or married as a result.

Thanks to a sophisticated mixture of psychological profiling, data, algorithms and marketing, the online dating industry in South Africa is worth about R90-million. As long as all of the data it produces can be properly managed and secured, there’s no reason why the dating industry can’t continue to be as successful as its happily-ever-after matches, complementing chemistry, rather than negating it.

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Earth 2050: memory chips for kids, telepathy for adults

An astonishing set of predictions for the next 30 years includes a major challenge to the privacy of our thoughts.

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Buy 2050, most kids may be fitted with the latest memory boosting implants, and adults will have replaced mobile devices with direct connectivity through brain implants, powered by thought.

These are some of the more dramatic forecasts in Earth 2050, an award-winning, interactive multimedia project that accumulates predictions about social and technological developments for the upcoming 30 years. The aim is to identify global challenges for humanity and possible ways of solving these challenges. The website was launched in 2017 to mark Kaspersky Lab’s 20th birthday. It comprises a rich variety of predictions and future scenarios, covering a wide range of topics.

Recently a number of new contributions have been added to the site. Among them Lord Martin Rees, the UK’s Astronomer Royal, Professor at Cambridge University and former President of the Royal Society; investor and entrepreneur Steven Hoffman, Peter Tatchell, human rights campaigner, along withDmitry Galov, security researcher and Alexey Malanov, malware analyst at Kaspersky Lab.

The new visions for 2050 consider, among other things:

  • The replacement of mobile devices with direct connectivity through brain implants, powered by thought – able to upload skills and knowledge in return – and the impact of this on individual consciousness and privacy of thought.
  • The ability to transform all life at the genetic level through gene editing.
  • The potential impact of mistakes made by advanced machine-learning systems/AI.
  • The demise of current political systems and the rise of ‘citizen governments’, where ordinary people are co-opted to approve legislation.
  • The end of the techno-industrial age as the world runs out of fossil fuels, leading to economic and environmental devastation.
  • The end of industrial-scale meat production, as most people become vegan and meat is cultured from biopsies taken from living, outdoor reared livestock.

The hypothetical prediction for 2050 from Dmitry Galov, security researcher at Kaspersky Lab is as follows: “By 2050, our knowledge of how the brain works, and our ability to enhance or repair it is so advanced that being able to remember everything and learn new things at an outrageous speed has become commonplace. Most kids are fitted with the latest memory boosting implants to support their learning and this makes education easier than it has ever been. 

“Brain damage as a result of head injury is easily repaired; memory loss is no longer a medical condition, and people suffering from mental illnesses, such as depression, are quickly cured.  The technologies that underpin this have existed in some form since the late 2010s. Memory implants are in fact a natural progression from the connected deep brain stimulation implants of 2018.

“But every technology has another side – a dark side. In 2050, the medical, social and economic impact of memory boosting implants are significant, but they are also vulnerable to exploitation and cyber-abuse. New threats that have appeared in the last decade include the mass manipulation of groups through implanted or erased memories of political events or conflicts, and even the creation of ‘human botnets’. 

“These botnets connect people’s brains into a network of agents controlled and operated by cybercriminals, without the knowledge of the victims themselves.  Repurposed cyberthreats from previous decades are targeting the memories of world leaders for cyber-espionage, as well as those of celebrities, ordinary people and businesses with the aim of memory theft, deletion of or ‘locking’ of memories (for example, in return for a ransom).  

“This landscape is only possible because, in the late 2010s when the technologies began to evolve, the potential future security vulnerabilities were not considered a priority, and the various players: healthcare, security, policy makers and more, didn’t come together to understand and address future risks.”

For more information and the full suite of inspirational and thought-provoking predictions, visit Earth 2050.

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SAFTA awards get first streaming video nominees

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The 2019 nominations for The South African Film and Television Awards (SAFTAs) were announced late last week, and for the first time in the 13-year history of the awards, a TV series produced for a video-on-demand service was in contention. The result was a surprise boost to streaming service Showmax.

The comedy series Tali’s Wedding Diary, which premiered in December 2017, represented a major step for the then two-year old streaming service. It was the debut Showmax Original, the first time Showmax ventured into producing its own content. The gamble paid off, with the show becoming the most watched of any series on its first day on Showmax, and now Tali’s Wedding Diary has been further recognised with seven SAFTA nominations, making it this year’s most nominated comedy.

“When we first floated the idea of Tali’s Wedding Diary, we joked about winning awards,” says Candice Fangueiro, Showmax’s head of content. “At that point, just getting our first Showmax Original off the ground was already a major challenge and it was more than we could hope for to actually hit it out of the park. I was stunned when I heard the news about the nominations – it’s amazing to be considered in the same company as these other shows and thanks to this we’re already seeing a fresh spike in Tali views.”

Tali’s Wedding Diary was also a first for co-creator and star Julia Anastasopoulos, who until then was best known as YouTube star SuzelleDIY. “I am so thrilled about the SAFTA nominations for Tali’s Wedding Diary,” says Julia, who is up for Best Actress – TV Comedy and Best Achievement in Scriptwriting – TV Comedy, along with her husband Ari Kruger and Daniel Zimbler. 

“It was such a big and daunting step to create a full TV comedy series and intro a brand-new character. I really didn’t know how it would be received and am so happy to have received such positive feedback for the show and the Tali Babes character, along with the nominations. It feels so good to be recognised for something we poured our hearts into. None of it would have been possible, of course, without the incredible hard work and vision of my husband Ari and the incredible team, cast and crew that were part of the show. And a huge thank you to Showmax of course for making it all possible. Congratulations and best of luck to the entire team and to all the other nominees.”

Tali’s Wedding Diary is a mockumentary that follows Tali, a self-obsessed Joburg princess who’s moved to Cape Town and is planning her wedding to property-agent fiancé Darren (Anton Taylor). The series was inspired by Julia’s own wedding to Ari, her SuzelleDIY and Tali’s Wedding Diary co-creator, who is also up for Best Achievement In Directing – TV Comedy.  

In addition to Julia and Ari’s nominations, Tali’s Wedding Diary is up for Best TV Comedy, Art Direction (Keren Setton),  Cinematography (James Adey), and Editing (Richard Starkey). Winners will be announced on 2 March 2019 at Sun City Superbowl.

Following the success of Tali’s Wedding Diary, the second Showmax Original, The Girl From St Agnes, was released earlier this month. A third Showmax Original, Trippin With Skhumba, is slated for release at the end of February.

“With three Showmax Originals now under our belt and more on the way, we’d like to think this is the start of many more SAFTA nominations for shows from a streaming service,” concludes Candice.

South African content currently on Showmax has 110 nominations and includes the most nominated movie (Five Fingers With Marseilles), telenovela (The River), drama (Lockdown) and soap (Isibaya), with more SAFTA nominees scheduled for the coming months.

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