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The body scale goes large

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Withings has launched of Smart Body Analyzer, the first smart scale that is capable of measuring heart rate and air quality, as well as traditional weight measurements and body composition.

This scale provides up to 8 users with a new and accurate way to improve well-being without changing anything within their daily lives. Measure your heart: Smart Body Analyzer provides users with a quick and comprehensive health snapshot providing an overview of data: weight, fat mass percentage and heart rate. Resting heart rate is an excellent indicator of someone’s overall physical state of health. Integrating this metric into a scale makes complete sense when we know that 80% of users weigh themselves in the morning, the time of day when this indicator is most consistent. These measurements, which indicate a person’s overall long-term fitness, are taken instantly when users simply step onto the scale and are uploaded to their dashboard. Each user is automatically identified by the scale and can be aware of their physical health in an easy and reliable way. C√©dric Hutchings, co-founder of Withings says: ‚”The Withings team has worked for over 3 years to develop this new generation of smart scale, a sector which we created in 2009. The primary challenge has been to introduce new measurements into our service so that our customers don’t have to change their behavior or daily life.‚” See the invisible! In addition to users’ physical data, Smart Body Analyzer also measures the air quality of its surrounding environment through temperature and carbon dioxide monitoring. CO2 is a gas formed by metabolic activity that builds up to excessive levels in confined spaces, like bedrooms, if they are not aired out frequently to allow fresh air to circulate. High levels of CO2 can produce a range of adverse health effects: deterioration of sleep quality, headaches, dizziness, restlessness, difficulty breathing, increased heart rate, sweating, etc. By monitoring and managing indoor air quality, people can live and sleep in a healthier environment. Intuitive, simple and accurate. Smart Body Analyzer is ideal for managing users’ daily weight data, enabling them to adapt their diet accordingly. Smart Body Analyzer is set up with just a few taps from a smartphone or tablet (iOS or Android). Then, users just need to weigh themselves for the data to be automatically sent to the free ‚’Withings Health Mate’ application, which provides a detailed and precise history of past weigh-ins. Within the app, users can see the weight, BMI (Body Mass Index), fat mass, and heart rate recommended values for each user based on health professionals and the World Health Organization (WHO). Data is accessible from whichever device the user chooses (iPhone, Android phone, tablet or computer). Each user has their own account protected by a password, so that all data stays personal and confidential. A daily health mate in your pocket. The Withings Health Mate is a unique tool which enables users to access their data in one spot, in order to understand at-a-glance their long-term evolution thanks to the graphs and to easily evaluate themselves in comparison to the recommendations from the WHO. Based on the collected data, the application can deliver pertinent advice in order to improve well-being. Withings Health Mate also accompanies users to achieve their objectives such as losing weight thanks to the appropriate guidance. Withings Health Mate offers users the possibility to share data in a simple, reliable and secure way with a third-party such as the doctor, nutritionist or a close friend or family. This agnostic application can save data from third party devices, sensors and applications. This gives users a synchronized at-a-glance dashboard of all their health data. More than 80 compatible applications and services such as LoseIt! Runkeeper, DailyBurn, or MyFitnessPal can retrieve data captured by the Smart Body Analyzer. Design: worth its weight in gold. Withings pays particular attention to the design of its devices which each year are recognized by a number of international awards: IF Design Award, Etoile de l’Observeur du Design, CES Innovations and others. The new Withings scale is a beautiful object with a sleek and refined look. The range of sensors which have been elegantly integrated underneath the plate of glass preserves the overall pure design. The whole Withings range of scales is equipped with a unique technology called Withings Position Control. This advanced technology enables highly accurate weighing assisted by the indication on the screen which enables users to position themselves on the scale to optimize their weight reading. Key features

· Position Control technology: best-in-class weighing technology to ensure accuracy

· Fat mass measurement: available in athlete and non-athlete modes

· Heart rate measurement: this feature is introduced on a scale for the first time and allows tracking of the resting heart rate by just stepping on a scale. Like all other measurements, heart rate readings are automatically transmitted and rendered on the Withings Health Mate mobile app

· Air quality measurement: CO2 and temperature monitoring to better control and manage bedroom air quality

· Connectivity: Bluetooth, Bluetooth Smart and Wi-Fi for easy setup and hassle-free data upload

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Olympics more social than ever

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This year’s Olympic Games are more social than every. Conversations are popping up on social media sites like Facebook and results are spreading across the world via Twitter seconds after they finish, turning the Olympic Games into the Social Games.

When the 2012 Olympics kicked off in London, there was no doubt that the summer games would reflect the changed times in which the event occurs, with multi-platform global social engagement like never before.

‚”The Games are being spoken about via social media via Facebook, Twitter, Google+ and YouTube,‚” says Greg Viljoen, Cape Town-based Head of Digital with global media agency Carat.

Viljoen says the buzz at this year’s event is the first Social Games, ushering in an era which will see the world’s public engage with the international athletics extravaganza in a way never seen before.

The figures speak for themselves, says Viljoen: In 2008, there were a mere 100 million people using Facebook. Four years later in 2012, this figure has increased to 900 million users worldwide.

In 2008, only 6 million people were bothering to condense their thoughts into 140 characters to share on online and micro-blogging service, Twitter. Fast-forward from Beijing to London, and Twitter has morphed into a global behemoth, now sporting more than 500 million users.

In South Africa, mobile access has also become a game changer. Currently, the country has 12 million mobile Internet users a huge increase from four years ago, when most people who accessed the internet did so via non-mobile devices.

‚”With social media being bigger now than ever before and the public’s access to the internet via mobile devices on the increase, everyone can follow and have their say instantaneously, which will make these games far more social and interactive than anything before,‚” says Viljoen.

‚”Social Media now gives spectators a voice which they did not have before, and this of course gives them the sense of being far more involved. From voicing opinions and commenting on performances whether from their couches in Langebaan or Limpopo, or from the pound seats in the stadium at Olympic Park in Stratford, London, social media will be the voice of the Olympics and the vehicle through which millions of people express themselves.‚”

Already, the content originating around the Olympics are distinctly different, and many debates, arguments and non-sanctioned content will find its way into the way the world views and engages with the event, Viljoen points out.

‚”How quickly did an Australian athlete’s ‚’provocative’ warm-up routine go viral on YouTube: how many hundreds of thousands of shares will the pic of the AbFab ladies lighting a ciggie from the Olympic torch ultimately garner: and how many more athletes and commentators will make false starts by losing the Twitter grip, such as the Greek athlete who was expelled following her racist comment on the network?

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Samsung gets into Olympic spirit

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Samsung Electronics have opened a ‚”London 2012‚” section in the Samsung Apps marketplace. In this section, users will be able to download a range of apps specifically tailored to keep them up to date with the progress of the games.

Says Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa: ‚”We have created a specific ‚’London 2012′ section on the App store which not only provides consumers with the opportunity to access the latest information and guides while in London for the Olympic Games, but for those who aren’t as fortunate to be attending the Olympics, they can access all the latest game information and activities at the click of a button allowing them to be part of the Olympic action.‚”

‚’The London 2012′ is a pocket guide to the Games! All Samsung Galaxy smartphone and tablet owners will have access to all of this and more, with some of the apps included, but not limited to:

London 2012 – Official Mobile Game (Lite)

This app allows you to play the Official London 2012 Olympic Game on your smart phone! Get ready for the London 2012 Olympic Games, train the ultimate athlete and compete in 4 fast paced events 100m sprint, 110m hurdles, 100m freestyle, double trap. Additionally, you also get to train and customise your athlete. Easy to play difficult to master, all while enjoying authentic London 2012 Olympic venues.

Coca-Cola My Beat Maker

This app allows you to combine Olympic sport related musical beats to make music that you can share on Facebook. Be creative and make a melody using your movements, so bust out your own loops and beats based on the official Coca-Cola anthem for the London 2012 Olympic Games. When your beat is ready, upload and share it to The Global Beat the biggest musical collaboration ever!

Around the Rings – Olympic News

Keep up with the latest news about the Olympics from Around the Rings, the world’s leading source of news about the Olympic Games. ATR is required reading for the Olympic Movement and your best source for Olympic news and the London 2012 Games. Reporting on the scene of virtually every important event on the Olympic calendar, ATR’s information is accurate, contextual and immediate because they know the players, and who and what is important.

‚”As the worldwide Olympic partner for wireless communications equipment and a presenting partner of the London 2012 Olympic Torch Relay, we encourage everyone to celebrate the Olympics by creating inspiring and memorable experiences for everyone around the world. Technology is the unifying factor and with the GALAXY S III, Samsung’s Olympic Games phone during the London 2012 Games, London 2012 becomes ‚’Everyone’s Olympic Games,‚” concludes Fleischer.

For more information on London 2012 and all the Olympic related apps please visit: http://www.samsungapps.com/.

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