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The big data power of Power BI

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Working with Big Data can be difficult for some SMEs due to the resources it requires, but DAVID SMITH, GM of Worldwide SMB at Microsoft, says Power BI will give companies small and large an easy way to analyse their information.

Despite being the buzzword de jour for large enterprises, the concept of “Big Data” is still in its infancy with small businesses. This is because the process of capturing, storing, extracting and analysing large quantities of data always required far too much in the way of IT resources and technical expertise for the average small and medium enterprise (SME). But just because SMEs don’t want to maintain servers, hire data scientists and pay for expensive analytics suites doesn’t mean they can’t benefit from business insights hiding in their own data.

Microsoft has a business analytics service designed to help the non-data-scientists among us uncover those insights and make more informed decisions about their business. It’s called Power BI, and it gives people working for companies small and large a straightforward way to analyse and visualise their information.

Power BI Brings It All Together

At its core, Power BI is a centralised hub that allows users to easily pull in, visualise and interpret the vast amount of data that their business generates on a daily basis. SMEs use a wide range of tools and services to run the different aspects of their business. By generating unified charts, graphs, maps and statistics, Power BI allows users to spot trends that would be difficult or impossible to identify by looking at an unorganized assortment of different spreadsheets and dashboards.

The greatest analytics tool on the planet is worthless if it doesn’t provide a simple and reliable way to connect with the information that matters to your small business, which is why we created content packs for Power BI. Content packs provide a way to automatically bring together data from different sources so the full picture can be analysed in one place. And these connections extend beyond services like Excel or Dynamics CRM, so even if an SME uses Google Analytics to track website traffic, MailChimp for email marketing campaigns and QuickBooks Online for accounting and payroll they can grab and analyse all of that data instantly (you can find the expanding list of content packs here).

We also know that small businesses aren’t always run from behind a desk. With Power BI apps for Windows, iOS and Android, users can view personalised dashboards and reports anywhere, interacting with their data in a touch-optimized experience.

Power of Data for Small Business

Say you’re the owner of a small online retail shop and you want to run a flash sale on a certain product to a specific set of customers. To do this effectively you need to have access to data that depicts your customer set to gather demographic information, online traffic that shows your most active customers, likely times to buy and historical sales data that shows you what worked well and what didn’t with the last flash sale you ran. Imagine if rather than searching each data set in its respective location and digging through everything manually, you could view all the information in one simple dashboard that illustrates trends and easy-to-spot insights, enabling fast and informed decisions about when to run the sale and who to market it to.

Best of all, you don’t need to learn a whole new set of skills to use Power BI. Power BI uses natural language query technology, which allows you to ask a question like “show me sales data from January to July.” In other words, you don’t need to be a data scientist to get at the information you need.

How Small Business Can Use Power BI

We’re often expounding the virtues of the cloud for small businesses because it provides the benefits of large-scale IT without the cost and complexity. Power BI is a fantastic example of exactly how the cloud is levelling the technology playing field for businesses of all sizes. A few years ago this type of solution would have been out of reach for just about every SME. Now it can be set up in minutes with no up-front costs, making data analytics viable for even a single-person business. In fact, much of the functionality is available for free, without trial period restrictions.

Removing the price and technical hurdles means that many more small businesses will be able to capitalize on the value of analytics as a competitive tool and point of differentiation. Putting your data to use can give you a leg up on your competition. You’ll have real-time insights that allow you to adjust and adapt your business plan, so you can stay focused on what’s really driving results for your company. Basing your decisions on data not only helps you act strategically but allows you to be more in touch with your customer needs.

As an SME, you have a lot on your plate already and exerting unnecessary time mining through endless data across multiple platforms doesn’t need to be one of them. Power BI makes your life easier and allows you to become more nimble and efficient, ultimately driving more results for your business.

And if you’re like the 80 percent of business customers that turn to IT solution providers for cloud products, check out Microsoft’s Pinpoint to find a partner near you that can help. For more info about its features and how to enrol, visit the Power BI site.

* David Smith, General Manager of Worldwide SMB

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Huawei Mate 20 Pro matches camera benchmark record

A benchmark by DxOMark sees the triple-cam handset tie with the P20 Pro for best smartphone camera on the market.

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The Huawei Mate 20 Pro has come out top in a camera benchmark test that assesses all aspects of smartphone camera performance.

DxOMark, which conducts rigorous hardware testing and is trusted as an industry standard for image quality measurements, has just released the results of its in-depth analysis of the Huawei Mate 20 Pro smartphone camera. 

The Huawei Mate 20 Pro is the Chinese manufacturer’s latest top-end device. Building on the P20 Pro’s camera technology, the Mate 20 Pro comes with a Leica-branded triple-camera setup, but swaps its stable-mate’s monochrome camera for a super-wide-angle module, offering a 35mm-equivalent focal length range from 16 to 80mm—the widest of all current smartphone cameras.

The handset is in direct competition with the Apple iPhone XS Max, the Google Pixel 3 XL, the Samsung Galaxy Note 9, among other. How does it fare?

“With a total photo score of 114, the Huawei Mate 20 Pro ties the record-setting score of its cousin, the P20 Pro,” says DxOMark. “The overall Photo score is calculated from sub-scores in tests that examine different aspects of its performance under different lighting conditions.”

The Huawei Mate 20 Pro achieves a photo score of 114 points. In stills mode, the Mate 20 Pro’s triple camera captures images with good target exposure and a wide dynamic range, recording both good highlight and shadow detail even in difficult high-contrast situations. Noise levels are well under control down to low light levels, and the camera’s white balance system and colour rendering settings produce a pleasant colour response in almost all circumstances.

At 97 points, the Mate 20 Pro is very close to the best for video as well, thanks to a fast and smooth autofocus system with good tracking performance, accurate white balance as well as pleasant colour rendering, and low levels of noise, especially in bright shooting conditions. Our testers also liked the exposure system’s ability to adapt quickly and smoothly to changes in illumination.

It was not all good news. DxOMark also had some criticism for the device.

Click here to read about the drawbacks of the Mate 20 Pro camera, and other positives.

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SA car wins
Dakar Rally

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The final stage of Dakar 2019 drew to a close at the bivouac in Pisco, Peru, and saw Toyota Gazoo Racing South Africa’s Nasser Al Attiyah and Mathieu Baumel bring home their South African-built Toyota Hilux for an historic victory. Not only was it a first win for Toyota, but it was also the first petrol-powered car to win the Dakar in the South-American era.

The Qatari driver ensured his French navigator, who turned 43 years old on Thursday, 17 January, received a great birthday present, when the pair arrived at the final time control of Dakar 2019 with teammates Giniel de Villiers and Dirk von Zitzewitz in close formation. The two Toyota Hilux crews completed the entire stage together, as De Villiers / Von Zitzewitz waited nearly 55 minutes for the leaders to start the stage, in order to shadow them to the finish.

The emotions bubbled over for Team Principal Glyn Hall, who found himself without words as his two crews drove into the media area after the time control. “This victory was long overdue,” he finally managed, before being swamped in a sea of well-wishers.

The winning driver, however, was much more vocal: “We are so happy to win the Dakar – not only for ourselves, but also for Toyota and the entire Toyota Gazoo Racing SA team. Everyone has worked so hard for so long, and really deserve this. Thank you for letting us drive this car.”

Toyota Gazoo Racing SA led Dakar 2019 from the first to the last stage, with Al Attiyah/Baumel drawing first blood, before handing the mantle to De Villiers / Von Zitzewitz during stage 2. But then a disastrous Stage 3 saw the Qatari retake the lead – a lead he didn’t relinquish despite some of the toughest stages yet seen on any South-American Dakar.

“When we first heard that the rally was going to take place only in one country, we were skeptical,” said Hall after regaining composure. “But the organisers made sure that this year’s race will long be remembered as one of the toughest tests in the last decade.”

Al Attiyah / Baumel’s victory at Dakar 2019 means that Toyota Gazoo Racing has now won both of the world’s toughest automotive races – the 24 Hours of Le Mans, and the DakarRally.

Click here to read Glyn Hall’s comment on winning the Dakar Rally, as well as the rankings.

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