Working with Big Data can be difficult for some SMEs due to the resources it requires, but DAVID SMITH, GM of Worldwide SMB at Microsoft, says Power BI will give companies small and large an easy way to analyse their information.
Despite being the buzzword de jour for large enterprises, the concept of “Big Data” is still in its infancy with small businesses. This is because the process of capturing, storing, extracting and analysing large quantities of data always required far too much in the way of IT resources and technical expertise for the average small and medium enterprise (SME). But just because SMEs don’t want to maintain servers, hire data scientists and pay for expensive analytics suites doesn’t mean they can’t benefit from business insights hiding in their own data.
Microsoft has a business analytics service designed to help the non-data-scientists among us uncover those insights and make more informed decisions about their business. It’s called Power BI, and it gives people working for companies small and large a straightforward way to analyse and visualise their information.
Power BI Brings It All Together
At its core, Power BI is a centralised hub that allows users to easily pull in, visualise and interpret the vast amount of data that their business generates on a daily basis. SMEs use a wide range of tools and services to run the different aspects of their business. By generating unified charts, graphs, maps and statistics, Power BI allows users to spot trends that would be difficult or impossible to identify by looking at an unorganized assortment of different spreadsheets and dashboards.
The greatest analytics tool on the planet is worthless if it doesn’t provide a simple and reliable way to connect with the information that matters to your small business, which is why we created content packs for Power BI. Content packs provide a way to automatically bring together data from different sources so the full picture can be analysed in one place. And these connections extend beyond services like Excel or Dynamics CRM, so even if an SME uses Google Analytics to track website traffic, MailChimp for email marketing campaigns and QuickBooks Online for accounting and payroll they can grab and analyse all of that data instantly (you can find the expanding list of content packs here).
We also know that small businesses aren’t always run from behind a desk. With Power BI apps for Windows, iOS and Android, users can view personalised dashboards and reports anywhere, interacting with their data in a touch-optimized experience.
Power of Data for Small Business
Say you’re the owner of a small online retail shop and you want to run a flash sale on a certain product to a specific set of customers. To do this effectively you need to have access to data that depicts your customer set to gather demographic information, online traffic that shows your most active customers, likely times to buy and historical sales data that shows you what worked well and what didn’t with the last flash sale you ran. Imagine if rather than searching each data set in its respective location and digging through everything manually, you could view all the information in one simple dashboard that illustrates trends and easy-to-spot insights, enabling fast and informed decisions about when to run the sale and who to market it to.
Best of all, you don’t need to learn a whole new set of skills to use Power BI. Power BI uses natural language query technology, which allows you to ask a question like “show me sales data from January to July.” In other words, you don’t need to be a data scientist to get at the information you need.
How Small Business Can Use Power BI
We’re often expounding the virtues of the cloud for small businesses because it provides the benefits of large-scale IT without the cost and complexity. Power BI is a fantastic example of exactly how the cloud is levelling the technology playing field for businesses of all sizes. A few years ago this type of solution would have been out of reach for just about every SME. Now it can be set up in minutes with no up-front costs, making data analytics viable for even a single-person business. In fact, much of the functionality is available for free, without trial period restrictions.
Removing the price and technical hurdles means that many more small businesses will be able to capitalize on the value of analytics as a competitive tool and point of differentiation. Putting your data to use can give you a leg up on your competition. You’ll have real-time insights that allow you to adjust and adapt your business plan, so you can stay focused on what’s really driving results for your company. Basing your decisions on data not only helps you act strategically but allows you to be more in touch with your customer needs.
As an SME, you have a lot on your plate already and exerting unnecessary time mining through endless data across multiple platforms doesn’t need to be one of them. Power BI makes your life easier and allows you to become more nimble and efficient, ultimately driving more results for your business.
And if you’re like the 80 percent of business customers that turn to IT solution providers for cloud products, check out Microsoft’s Pinpoint to find a partner near you that can help. For more info about its features and how to enrol, visit the Power BI site.
* David Smith, General Manager of Worldwide SMB
Rain, Telkom Mobile, lead in affordable data
A new report by the telecoms regulator in South Africa reveal the true consumer champions in mobile data costs
The latest bi-annual tariff analysis report produced by the Independent Communications Authority of South Africa (ICASA) reveals that Telkom Mobile data costs for bundles are two-thirds lower than those of Vodacom and MTN. On the other hand, Rain is half the price again of Telkom.
The report focuses on the 163 tariff notifications lodged with ICASA during the period 1 July 2018 to 31 December 2018.
“It seeks to ensure that there is retail price transparency within the electronic communications sector, the purpose of which is to enable consumers to make an informed choice, in terms of tariff plan preferences and/or preferred service providers based on their different offerings,” said Icasa.
ICASA says it observed the competitiveness between licensees in terms of the number of promotions that were on offer in the market, with 31 promotions launched during the period.
The report shows that MTN and Vodacom charge the same prices for a 1GB and a 3GB data bundle at R149 and R299 respectively. On the other hand, Telkom Mobile charges (for similar-sized data bundles) R100 (1GB) and R201 (3GB). Cell C discontinued its 1GB bundle, which was replaced with a 1.5GB bundle offered at the same price as the replaced 1GB data bundle at R149.
Rain’s “One Plan Package” prepaid mobile data offering of R50 for a 1GB bundle remains the most affordable when compared to the offers from other MNOs (Mobile Network Operators) and MVNOs (Mobile Virtual Network Operators).
“This development should have a positive impact on customers’ pockets as they are paying less compared to similar data bundles and increases choice,” said Icasa.
The report also revealed that the cost of out-of-bundle data had halved at both MTN and Vodacom, from 99c per Megabyte a year ago to 49c per Megabyte in the first quarter of this year. This was still two thirds more expensive than Telkom Mobile, which has charged 29c per Megabyte throughout this period (see graph below).
Meanwhile, from having positioned itself as consumer champion in recent years, Cell C has fallen on hard times, image-wise: it is by far the most expensive mobile network for out-of-bundle data, at R1.10 per Megabyte. Its prices have not budged in the past year.
The report highlights the disparities between the haves and have-nots in the dramatically plummeting cost of data per Megabyte as one buys bigger and bigger bundles on a 30-day basis (see graph below).
For 20 Gigabyte bundles, all mobile operators are in effect charging 4c per Megabyte. Only at that level do costs come in at under Rain’s standard tariffs regardless of use.
Qualcomm wins 5G as Apple and Intel cave in
A flurry of announcements from three major tech players ushered in a new mobile chip landscape, wrItes ARTHUR GOLDSTUCK
Last week’s shock announcement by Intel that it was canning its 5G modem business leaves the American market wide open to Qualcomm, in the wake of the latter winning a bruising patent war with Apple.
Intel Corporation announced its intention to “exit the 5G smartphone modem business and complete an assessment of the opportunities for 4G and 5G modems in PCs, internet of things devices and other data-centric devices”.
Intel said it would also continue to invest in its 5G network infrastructure business, sharpening its focus on a market expected to be dominated by Huawei, Nokia and Ericsson.
Intel said it would continue to meet current customer commitments for its existing 4G smartphone modem product line, but did not expect to launch 5G modem products in the smartphone space, including those originally planned for launches in 2020. In other words, it would no longer be supplying chips for iPhones and iPads in competition with Qualcomm.
“We are very excited about the opportunity in 5G and the ‘cloudification’ of the network, but in the smartphone modem business it has become apparent that there is no clear path to profitability and positive returns,” said Intel CEO Bob Swan. “5G continues to be a strategic priority across Intel, and our team has developed a valuable portfolio of wireless products and intellectual property. We are assessing our options to realise the value we have created, including the opportunities in a wide variety of data-centric platforms and devices in a 5G world.”
The news came immediately after Qualcomm and Apple issued a joint announced of an agreement to dismiss all litigation between the two companies worldwide. The settlement includes a payment from Apple to Qualcomm, along with a six-year license agreement, and a multiyear chipset supply agreement.
Apple had previously accused Qualcomm of abusing its dominant position in modem chips for smartphones and charging excessive license fees. It ordered its contract manufacturers, first, to stop paying Qualcomm for the chips, and then to stop using the chips altogether, turning instead to Intel.
With Apple paying up and Intel pulling out, Qualcomm is suddenly in the pound seats. It shares hit their highest levels in five years after the announcements.
Qualcomm said in a statement: “As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT — including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio.”
Meanwhile, Strategy Analytics released a report on the same day that showed Ericsson, Huawei and Nokia will lead the market in core 5G infrastructure, namely Radio Access Network (RAN) equipment, by 2023 as the 5G market takes off. Huawei is expected to have the edge as a result of the vast scale of the early 5G market in China and its long term steady investment in R&D. According to a report entitled “Comparison and 2023 5G Global Market Potential for leading 5G RAN Vendors – Ericsson, Huawei and Nokia”, two outliers, Samsung and ZTE, are expected to expand their global presence alongside emerging vendors as competition heats up.