How does one a great customer experiences? How will a multi-cloud strategy support this? How can a business empower employees? And how does mobile tech create productive experiences. These are a few questions KIRSTEN COX of VMware addresses.
Creating outstanding experiences for customers and employees, whose expectations have changed, is the new transformation battleground. This was a prominent theme emerging from VMworld, as was the news that industry re-shaping technologies – like cloud, mobile and security – are very much making this a reality rather than a distant vision. Yet while it may be the case that most organisations now recognise the why? why change? It is the how? How do I do this? has taken centre stage.
How do I create those outstanding customer experiences? How will a multi-cloud strategy support this? How can I really empower my employees? And how do mobile technologies create exciting and productive experience for them? Each are questions that the business and IT teams are asking themselves as they prepare for this profound era of transformation – across all market segments – and thankfully, each can be answered by VMware and its extensive base of 33,000 partners across EMEA.
Our industry-envied ecosystem of partners is the essential ingredient in delivering these cutting edge technologies and techniques that offer real business value to organisations seeking how to change. The how is addressed through delivering against what we see as four strategic IT customer priorities in order to put IT on the front-foot of transformation: to stand out from their market competition by creating outstanding user experiences and engagement.
We see these priorities as modernising the data centre to support business innovation and growth; enabling businesses to integrate public clouds, providing cloud freedom and choice while ensuring the best possible cloud use . Empowering digital workspaces, to enable employees to be productive wherever they are and making sure the right individual has access to the right information; and critically, transforming security so that data, apps, devices, data centres and clouds are compliant and secure.
At the most recent VMworld Europe we provided even more fire-power to help businesses, government departments and service providers benefit from cloud, mobile, security and network function virtualisation (NFV) technologies, for example:
- Significant advancements to the VMware cloud management platform were made, to help customers deploy, operate and better manage their IT infrastructure across a multi-cloud landscape,
- The VMware Mobile Security Alliance was expanded to provide a more secure digital workspace than ever before
- An expanded set of cloud provider offerings were introduced in order to help partners build, manage and grow their business
- A new, integrated Dell EMC and VMware NFV solution was unveiled, helping service providers to become more nimble and accelerate production deployments.
It is validation for our partners and customers to know of the momentum these technologies are gathering in the market. VMware has 10,000 Virtual SAN customers, up from 8,000 last quarter, which is the fastest growth since ESX, and our Cloud Provider Programme has grown 30%. All of the advanced technologies including NSX and EUC are growing at double or triple digit rates, in many cases faster than the forecasted CAGR from the analysts.
IDC has forecast that 77% of businesses plan to leverage a multi-cloud strategy within the next two years. Gartner predict that the hyper-converged Infrastructure (HCI) market is expected to be $8.5B by 2020. This is just a snapshot at the huge market opportunity that customers and partners alike have today.
Partnering with Perfection
At VMware we recognise that it is our partners who play a central role in helping to make all of this a reality, by creating deeper partnerships with cloud providers, including our extensive Cloud Provider Program partners as well as partnerships with IBM and AWS. They are the ones building and maintaining relationships with end user organisations, speaking to them day in and day out on the challenges they’re having and providing an array of different solutions and capabilities to ensure they are able to meet their priorities and business outcomes.
Testament to this at the show this year, was the challenge that leading UK furniture retailer DFS encountered, as it needed to quickly handle an increase in customer mobile and online shopping habits. Working alongside our Cloud Provider Programme partner Rackspace, it opted for a cloud-first infrastructure, that helped to transform the company, providing it with an infrastructure that could scale on demand and keep one step ahead of the competition. This improved online and mobile customer experience has helped DFS achieve market leading status, reporting double digit increases in sales for the past three years.
We are also working with our partners to help organisations deliver real societal impact. Take cloud services provider Node Africa for example, which successfully helped InteliPro, a data science consultancy based in Kenya, build a bespoke solution for the East Africa Farmer’s Federation. With the help of Node Africa, InteliPro has been able to successfully build cloud-based analysis tools that grant farmers easy access to financial services and credit they would not normally qualify for.
As Pat Gelsinger stated in his keynote, technology is breaking out of the tech sector and completely transforming entire industries. Yet despite the advancements we have made, there is still a universe of possibilities ahead, for us, for our partners and industry and government. Industry-reshaping technologies are helping organisations to become extraordinary, redefining how they interact with users to compete, and connecting each of us with information in ways not previously possible. It is the collective might of us joining with our partners that will fuel their transformation: firstly by delivering the how and secondly by allowing them to then realize what is possible.
- Kirsten Cox, Vice President Marketing, EMEA, VMware.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.