How does one a great customer experiences? How will a multi-cloud strategy support this? How can a business empower employees? And how does mobile tech create productive experiences. These are a few questions KIRSTEN COX of VMware addresses.
Creating outstanding experiences for customers and employees, whose expectations have changed, is the new transformation battleground. This was a prominent theme emerging from VMworld, as was the news that industry re-shaping technologies – like cloud, mobile and security – are very much making this a reality rather than a distant vision. Yet while it may be the case that most organisations now recognise the why? why change? It is the how? How do I do this? has taken centre stage.
How do I create those outstanding customer experiences? How will a multi-cloud strategy support this? How can I really empower my employees? And how do mobile technologies create exciting and productive experience for them? Each are questions that the business and IT teams are asking themselves as they prepare for this profound era of transformation – across all market segments – and thankfully, each can be answered by VMware and its extensive base of 33,000 partners across EMEA.
Our industry-envied ecosystem of partners is the essential ingredient in delivering these cutting edge technologies and techniques that offer real business value to organisations seeking how to change. The how is addressed through delivering against what we see as four strategic IT customer priorities in order to put IT on the front-foot of transformation: to stand out from their market competition by creating outstanding user experiences and engagement.
We see these priorities as modernising the data centre to support business innovation and growth; enabling businesses to integrate public clouds, providing cloud freedom and choice while ensuring the best possible cloud use . Empowering digital workspaces, to enable employees to be productive wherever they are and making sure the right individual has access to the right information; and critically, transforming security so that data, apps, devices, data centres and clouds are compliant and secure.
At the most recent VMworld Europe we provided even more fire-power to help businesses, government departments and service providers benefit from cloud, mobile, security and network function virtualisation (NFV) technologies, for example:
- Significant advancements to the VMware cloud management platform were made, to help customers deploy, operate and better manage their IT infrastructure across a multi-cloud landscape,
- The VMware Mobile Security Alliance was expanded to provide a more secure digital workspace than ever before
- An expanded set of cloud provider offerings were introduced in order to help partners build, manage and grow their business
- A new, integrated Dell EMC and VMware NFV solution was unveiled, helping service providers to become more nimble and accelerate production deployments.
It is validation for our partners and customers to know of the momentum these technologies are gathering in the market. VMware has 10,000 Virtual SAN customers, up from 8,000 last quarter, which is the fastest growth since ESX, and our Cloud Provider Programme has grown 30%. All of the advanced technologies including NSX and EUC are growing at double or triple digit rates, in many cases faster than the forecasted CAGR from the analysts.
IDC has forecast that 77% of businesses plan to leverage a multi-cloud strategy within the next two years. Gartner predict that the hyper-converged Infrastructure (HCI) market is expected to be $8.5B by 2020. This is just a snapshot at the huge market opportunity that customers and partners alike have today.
Partnering with Perfection
At VMware we recognise that it is our partners who play a central role in helping to make all of this a reality, by creating deeper partnerships with cloud providers, including our extensive Cloud Provider Program partners as well as partnerships with IBM and AWS. They are the ones building and maintaining relationships with end user organisations, speaking to them day in and day out on the challenges they’re having and providing an array of different solutions and capabilities to ensure they are able to meet their priorities and business outcomes.
Testament to this at the show this year, was the challenge that leading UK furniture retailer DFS encountered, as it needed to quickly handle an increase in customer mobile and online shopping habits. Working alongside our Cloud Provider Programme partner Rackspace, it opted for a cloud-first infrastructure, that helped to transform the company, providing it with an infrastructure that could scale on demand and keep one step ahead of the competition. This improved online and mobile customer experience has helped DFS achieve market leading status, reporting double digit increases in sales for the past three years.
We are also working with our partners to help organisations deliver real societal impact. Take cloud services provider Node Africa for example, which successfully helped InteliPro, a data science consultancy based in Kenya, build a bespoke solution for the East Africa Farmer’s Federation. With the help of Node Africa, InteliPro has been able to successfully build cloud-based analysis tools that grant farmers easy access to financial services and credit they would not normally qualify for.
As Pat Gelsinger stated in his keynote, technology is breaking out of the tech sector and completely transforming entire industries. Yet despite the advancements we have made, there is still a universe of possibilities ahead, for us, for our partners and industry and government. Industry-reshaping technologies are helping organisations to become extraordinary, redefining how they interact with users to compete, and connecting each of us with information in ways not previously possible. It is the collective might of us joining with our partners that will fuel their transformation: firstly by delivering the how and secondly by allowing them to then realize what is possible.
- Kirsten Cox, Vice President Marketing, EMEA, VMware.
How to create an esports team
2018 was a landmark year for South African esports as one of the country’s best teams took the battle overseas and made waves in the international scene. A year ago Bravado’s top Counter-Strike: Global Offensive (CS:GO) team relocated to Arizona in the U.S., a venture dubbed Project Destiny, where they used the opportunity to train as full-time professional athletes and conquer the best teams out there.
Project Destiny was a massive success. A year later and Bravado’s CS:GO team had carved a name for itself through several high-profile victories and invitations to top tier tournaments. Clearly this is not the end of the story and the team has been reflecting on the lessons and opportunities.
Team captain Dimitri “Detrony” Hadjipaschali helped lead Project Destiny and gleaned a considerable amount on what needs to go into an esports team.
Team for the right reasons
For aspirant pro players who want to up their game, pun intended, he advises starting at the basics: why do you want a team?
“In recent times, people want to create a team with no direct intention, not knowing if they want to do this casually and socially, or professionally. Doing this professionally requires risk. It depends on how much work and sacrifices are contributed to the cause of creating a team. Playing socially is fine, part-time, as many people do, but playing professionally and wanting to reach the top one day, purely depends on your dedication, motivation and intention.”
Put in the hours
Like any aspirant pro athlete, preparation requires hours of training. Bravado’s players all put in several hours of training daily, 7 days a week, and Project Destiny’s full-time pros worked multiple training sessions every day, usually in the morning and afternoon for 4 hours each, as well as competitive matches in the late evening.
But even Bravado members who are not full time still put in hours of training every day. Serious players need to find the time and build up their dedication because this level of performance is simply the bar set in esports. Said Dimitri:
“The general esports title or game a team competes in will require anything, if not more than, a traditional sport outside of esports would require to get to the top.”
Fortunately, you don’t have to go all-out from the start. Esports are tiered with the top players in the highest tiers. So there is space to cut your esporting teeth while making room for it in your life. But never forget that to be one of the best means no half-measures. In esports, you have to commit to win.
“A good team player is an individual who views his team as a single unit and not just himself as an ‘individual player’ in the bigger picture,” said Dimitri. “They put their team first and before themselves. This is the first main fundamental of a mindset required for a team player.”
Pro teams shouldn’t be mistaken for gaming clans, which are more casual and where gaming is a hobby. Even though they can be very competitive, clans mostly play for fun and entertainment, whereas a professional team is highly competitive with goals that it sets out to accomplish.
This is important because it helps the team members agree on the importance of those goals and the focus required. If you are not willing to show up every day to play the same game, partake in training exercises and learn from feedback, a pro career won’t work for you:
“Playing professionally requires aligned individuals where they share common goals and have equal intentions to realize what they want to achieve and what it takes to compete at a high level.”
Professional athletes aren’t created overnight. It takes many years of focus and dedication while also pursuing studies or working at a day job before someone manages to ascend into a paid career. Esports is the same and demands patience alongside dedication.
Esports teams amplify this requirement. While in Arizona, Bravado applied the maxim “Teams who work together win together.” Household chores were divided up between players, creating a sense of common responsibility. This repetitive reinforcement of team values is crucial for success, whereas impatience for a team to ‘click’ is a recipe for disaster:
“Often, teams do not achieve their desired results and achievements in the short run and immediately resort to a roster change. Or someone in the team is replaced without a completely valid reason. This underestimates the importance of sticking together to create synergy in the long run.”
He also added that using time smartly is perhaps even more important than the amount of time spent on training. The team under Project Destiny used a full-time coach who helped set routines, objectives and priorities:
“The mistake with teams struggling to improve these days is that they do not know and understand how to work with limited time, and how to do this best and constructively as possible. Often teams that aren’t at a top competitive level yet arrange bootcamps, but set the limited time they have with each other incorrectly, or rather not to the best potential.”
When Bravado embarked on Project Destiny, it aimed to put South African esports on the map and serve as role models for aspirant players in the country. By those measures, it has been a huge success and Bravado continues to grow and educate. Through the ongoing support of sponsors Alienware and Intel, Bravado continues its mission of creating esporting excellence and opportunity for South Africans.
Learn more at bravadogaming.com or contact Bravado’s players directly via their social media accounts.
Opera reveals SA browsing habits
Opera, one of the world’s major browser developers, and leader in AI driven digital content delivery and discovery, has released its State of Mobile Web 2019 report, revealing that nine out of ten people in South Africa use their mobile browser every day.
Other Key findings from the report include:
- Internet users in Africa use their browser to access social media domains such as Facebook, YouTube, Twitter and Instagram, followed by entertainment and search websites
- Opera News users in Africa spend 50% of in-app time watching videos
- South Africans pay six times more per gigabyte of mobile data than people in India
- Opera Mini saved users nearly 100 million USD in mobile data in 2018
The report reveals that the Opera mobile browsers and standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 report also shows that Opera experienced a growth of more than 26 percent of its user base year on year, compared to the first quarter of 2018 in Africa.
“We are thrilled to see that our mobile browsers and news app have grown by 25 million monthly users in the last year, ” said Jørgen Arnesen, Head of Marketing and Distribution at Opera. “The new Opera News app has led this positive growth, as well as the introduction of new features to our mobile browsers like built-in VPN and crypto wallet. The successful partnerships Opera has with major smartphone manufacturers in Africa have also contributed to this massive growth”.
The 2019 edition of the State of the Mobile Web report looked into the use of the Opera Mini browser and the Opera browser for Android, and it shows that mobile browsing is one of the most popular online activities among African internet users. For example, in South Africa, nine out of ten people use their mobile browser every day, an activity they prefer over the use of other applications like YouTube.
The report also revealed that on average, Africans using Opera spend more than 30 minutes browsing online each day. The most browsed category of websites was social media platform domains such as Facebook, YouTube and Instagram, followed by search engines like Google, and entertainment and sport websites.
100 million dollars saved on mobile data
In the State of the Mobile Web 2019 report, Opera gives detailed insight into the use of the data savings feature in the Opera Mini browser, and compares the average price of mobile data in 20 countries in Africa. The results revealed that the data compression mode in Opera Mini saved users nearly 100 million USD of data in 2018.
In this analysis, Opera also compared the costs of data in some African countries with the cost of mobile data in India and Germany. The outcome of this analysis showed that South Africans pay six times more per gigabyte of mobile data than Indians and almost the same price as Germans for one gigabyte of mobile data.
Rapidly changing news and video consumption landscape
The report takes a look at the trends of news and video consumption across Africa. This includes analyzing the usage of its standalone Opera News app, which grew from launch to over 20 million users in a period of one year. Categories like breaking news, local news, and entertainment were the favourites among users in the first quarter of the year.
Video content is also becoming more popular among people who use the Opera News app. The report shows that people spend 50 percent of in-app time inOpera News watching videos on Instaclips, the recently added video feature on the news app.
The usage of Instaclips keeps growing since its test launch in December 2018: in Q1-2019, Instaclips registered a total of 122,000 videos uploaded in different languages such as English, Portoguese, French, Arabic and Swahilli.
Expanding beyond browsing to fuel digital transformation
Opera’s commitment to digital transformation in Africa is ongoing. Beyond the development of its mobile browsers and standalone news app, Opera has made major investments on the African continent, expanding its services to other technology areas such as FinTech and digital advertising.
In 2018, Opera announced the launch of OKash, a fintech micro-lending solution that quickly gained traction among mobile internet users in Kenya. Today, OKash ranks among the most downloaded micro lending applications among Kenyans and its user base keeps on growing.
In May 2019,Opera announced the introduction of Opera Ads, a new advertising platform that allows media agencies and publishers to run more targeted marketing campaigns through the Opera platforms.
The full version of State of Mobile Web 2019 report is available to read online or for download by clicking here.