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SYNC 3 drives into SA

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The latest generation of Ford’s communications and entertainment system is set to make its South African debut this year when the high-tech new Sync 3 is launched on the Ford Kuga, Mustang, Ranger and Everest.

Ford Sync already enables drivers of 15-million vehicles worldwide to voice-activate essential in-car features, greatly improving ease of access to numerous phone and multimedia functions. The system has also made a significant contribution to driving safety, enabling drivers to remain focused on the road while accessing the vast range of available communication and multimedia features.

“Sync3 brings to life even more innovative new ways of staying connected on the move,” says Tracey Delate, General Manager, Marketing – Ford Motor Company Sub-Saharan Africa Region. “Designed to complement modern smartphones, with an intuitive touch screen and an exciting array of new features, Sync3 understands even more conversational speech commands, is significantly faster and offers a higher resolution interface that is simpler, and easier to read and use than the outgoing Sync2 system.”

For the third-generation system, Ford has drawn on more than 22 000 comments and insights gained from research clinics and surveys to ensure the new version is the most customer-centric designed system to date, and is a convincing successor to Sync 2. Sync 1 will remain a core entry-level audio system for selected Ford models and will continue to offer Bluetooth with Voice Activation and extensive mobile and multimedia device integration.

Simplifying the user experience by putting the audio and phone options customers use most at their fingertips, Sync 3 has been further improved through increased processing power and a reduction in the number of steps required for a command.

With pinch-to-zoom and swipe gestures, Sync 3 provides customers with a high definition experience of the eight-inch touch screen that is similar to smartphone screens, thus making it easier and more intuitive to use.

Smartphone integration has been stepped up with several fantastic new features, including Apple CarPlay, which allows iPhone users to make phone calls, access music, send and receive text messages, and get directions optimised for traffic conditions via voice control while the drivers’ eyes stay focused on the road. The system is also compatible with Siri Eyes Free which allows for easy access to Siri with iPhones connected via Bluetooth.

Android users will be able to activate Android Auto, which makes the platform’s apps and services such as Google Search, Google Maps and Google Play Music accessible in a safe and seamless manner through Sync3.

Additionally, using Ford’s built-in voice control, the driver can access all the suites of services available through Apple CarPlay and Android Auto simply by using voice commands

To keep the system up to date, periodic over-the-air software updates for Sync3 can be downloaded via Wi-Fi, once it is set up on a trusted wireless network.

“The fantastic new features and functionality launched with Sync3 makes it one of the most comprehensive and easy to use in-car communication and entertainment systems of its kind,” Delate says.

“Some of the licenses for Apple CarPlay and Android Auto are still being finalised for official release in the collective Middle East and Africa region, and therefore will be introduced as they become available in market.”

There will be a progressive roll-out of Sync 3 for the 2017 model year across the relevant nameplates – either as a standard feature on selected derivatives, or as an option.

For the first time in South Africa, navigation will also be offered with Sync3 from early 2017, either as standard equipment, or as an optional extra, depending on applicable model range and derivative. This feature will be introduced in phases across selected Ford models in 2017.

Notably for South African customers, the language choices for Sync 3 navigation comprise English, Zulu and Afrikaans.

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Where is the pickup truck emoji?

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With billions of emoji sent daily and nearly every mode of transportation including cars, scooters, boats, spaceships and ski lifts among the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck. Ford decided it was time to do something about this and is celebrating World Emoji Day with the debut of the pickup truck emoji.

“When customers started demanding a truck emoji, our drive for continuous innovation meant we knew we had to help make it happen,” said Todd Eckert, Ford truck group marketing manager. “Given F-Series’ status as America’s best-selling truck for 42 consecutive years, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”

The Ford Ranger is one of the top three best-selling vehicles in South Africa having sold 12 784 units in the country in the first half of 2019.

In 2018, Ford submitted a proposal to the Unicode Consortium – the organization that reviews and approves proposals for new emoji – to add a truck to emoji keyboards everywhere. Now, the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode.

The concept emoji’s capable styling has been tuned to meet current trends. “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Eric Grenier, Ford social media manager. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”

If the pickup truck emoji is approved in early 2020, the design will be customized for all mobile platforms to meet the needs of customers – from skilled tradespeople to active families and emoji lovers alike.

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Make cars, not waste

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Jaguar Land Rover is trialling an innovative recycling process which converts plastic waste into a new premium grade material that could feature on future vehicles. 

It’s estimated that the amount of waste plastic is predicted to exceed 12 million tonnes globally by 2050*. Today, not all of this plastic can be recycled for use in automotive applications – especially in vehicle parts that are required to meet the most exacting safety and quality standards.

Working in conjunction with chemical company, BASF, Jaguar Land Rover is part of a pilot project called ChemCycling that upcycles domestic waste plastic, otherwise destined for landfill or incinerators, into a new high-quality material. 

The waste plastic is transformed to pyrolysis oil using a thermochemical process. This secondary raw material is then fed into BASF’s production chain as a replacement for fossil resources; ultimately producing a new premium grade that replicates the high quality and performance of ‘virgin’ plastics. Importantly, it can be tempered and coloured making it the ideal sustainable solution for designing the next-generation dashboards and exterior-surfaces in Jaguar and Land Rover models.

Jaguar Land Rover and BASF are currently testing the pilot phase material in a Jaguar I-PACE prototype front-end carrier overmoulding to verify it meets the same stringent safety requirements of the existing original part.

Pending the outcome of the trials and progression in taking chemical recycling to market readiness, adoption of the new premium material would mean Jaguar Land Rover could use domestically derived recycled plastic content throughout its cars without any compromise to quality or safety performance**. 

Chris Brown, Senior Sustainability Manager at Jaguar Land Rover, said: “Plastics are vital to car manufacturing and have proven benefits during their use phase, however, plastic waste remains a major global challenge. Solving this issue requires innovation and joined-up thinking between regulators, manufacturers and suppliers.

“At Jaguar Land Rover, we are proactively increasing recycled content in our products, removing single-use plastics across our operations and reducing excess waste across the product lifecycle. The collaboration with BASF is just one way in which we are advancing our commitment to operating in a circular economy.”

This is the latest example of Jaguar Land Rover’s commitment to addressing the challenge of waste plastic. The company has collaborated with Kvadrat to offer customers alternative seat options that are both luxurious and sustainable. The high-quality material, available initially on the Range Rover Velar and Range Rover Evoque, combines a durable wool blend with a technical suedecloth that is made from 53 recycled plastic bottles per vehicle. 

Jaguar Land Rover has already met its 2020 target for Zero Waste to Landfill for UK operations. This includes the removal of 1.3 million m2 – equal to 187 football pitches – of plastic from its manufacturing lineside and replacing 14 million single use plastic items in business operations. 

Together, these efforts are driving towards Jaguar Land Rover’s vision for Destination Zero; an ambition to make societies safer and healthier, and the environment cleaner. Delivered through relentless innovation to adapt its products and services to the rapidly-changing world, the company’s focus is on achieving a future of zero emissions, zero accidents and zero congestion.

Editor’s notes:

https://advances.sciencemag.org/content/3/7/e1700782.full

** All Jaguar and Land Rover vehicles tested have achieved a Euro NCAP 5* rating.

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