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Sony Ericsson joins the touchscreen revolution

Sony Ericsson says it “takes touchscreens mainstream”” with a new lineup of mobile phones launched at the Mobile World Congress in Barcelona this week. An even bigger claim is that the phones are “”designed to give back time””…

The Mobile World Congress in Barcelona was full of wannabe “”iPhone killers”” this week, and Sony Ericsson was not immune.

It launched what it called a new generation of phone: touchscreen organisers with a broad appeal. The G700 and G900 phones are ‚essential tools designed to organise the lives of all those with busy schedules to juggle‚ .

The high-end model, the G900, has all the functions of the G700 with the added features of a new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor.

‚Sony Ericsson is delivering touchscreen and innovative organiser capabilities to a wide audience without compromising on the size or shape of the phone. Both the G700 and G900 have regular keyboards and are no larger than a regular phone,‚ says Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson.

‚These phones are ideal for users who are only interested in making their lives simpler. It’s not about technology for the sake of it.‚

Sony Ericsson G700 phone features

· One-touch full organiser functions

· Touch controlled Notes application Рwrite and draw your memos

¬∑ Large 2.4″” display with single touch control menu

· 3,2 megapixel camera

· Compact size

Sony Ericsson G900 phone features

· One touch media experience

· 5.0 megapixel camera with touch Auto focus and Multi-shot function

· One- touch media and organiser menu

¬∑ Large 2.4″” display with single touch control menu

· Wi-Fi for high speed data transfer and internet browsing

The G700 will launch in Silk Bronze and the G900 will launch in Dark Red and Dark Brown. Both are UMTS 2100 and GSM/GPRS 900/1800/1900 phones that will be available in selected markets from the second quarter of 2008.

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