With just a few days to go before matric final exams, education expert WONGA NTSHINGA shares some insights and tips into how social media can be leveraged as a revision resource to maximise exam performance.
With the SA National Senior Certificate Exams set to kick off soon, matrics should now start putting the final touches on their preparation for probably the most important exams in their lives. And in this period of revision, these learners have a surprising ally: social media, if used correctly, can give them just the right boost to make them perform at their best, an expert says.
Wonga Ntshinga, Senior Head of Programme at The Independent Institute of Education, SA’s leading private higher education institution, says social media is no longer just good for fun and games, and has stepped up to become a resource to be reckoned with for learners serious about their studies.
“We have noticed how particularly four platforms – WhatsApp, YouTube, Facebook and Twitter – are being harnessed for revision,” says Ntshinga.
He says that the various platforms are being used in different ways, each one according to its strengths.
“WhatsApp Messenger is being used as a cross-platform mobile messaging application to create study groups,” he says.
“For instance, a group will be called G12_Science_Class_SchoolName. Members of that group then discuss issues concerning the study materials, questions, papers and even admin issues around particular exams. Because WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia, many learners are able to collaborate on this platform regardless of device.
“WhatsApp also allows users to send each other unlimited images, video and audio messages. So, you can create a video of how you solved a particular Mathematics equation or Physical Science experience and share it with your group. Alternatively, you can record a tutorial and pass it on to your peers.”
Ntshinga says that another popular option is YouTube, the video-sharing service, from where videos can be viewed over a myriad of devices, including mobile, TV and laptop.
“YouTube has many videos related to Grade 12 content. For instance, if you search for “Grade 12 Physical Science”, you will get an extensive list of videos that may be helpful in your preparations. Or you could narrow your search to a particular area that you find challenging.”
Ntshinga says learners should however be warned, and potentially assisted by their teachers, parents or guardians, in order to avoid stumbling upon inappropriate content.
Additionally, downloading videos could be expensive because of data charges, so it might be necessary to view such videos in libraries or other areas where free Wi-Fi is available.
“Another great platform for collaborating with your peers in the lead-up to the exams, is Facebook Groups,” says Ntshinga.
“Here, your study group can share possible questions that can come up in the examination papers or use the group to post previous question papers. Each time your peers post important subject matter you will get a notification.”
Ntshinga says it is important however to mute notifications while studying, as incoming messages could become a distraction.
“Focus on what you are doing at the moment when in front of your books, and catch up on your notifications when taking a break,” he says.
Finally, learners can follow interesting topics and users on Twitter, Ntshinga advises.
“Some people consider Twitter to be a waste of time, but if used carefully, you can learn a lot,” he says.
“Follow interesting topics and users. For example, if you search #biology, you are presented with user @Molecular who tweets about the latest news, research, books and journals in molecular biology, cell biology, genetics and stem cells.”
Ntshinga says the platforms above, that gained popularity in recent years, provide educational accessibility from any device and location to improve learner reach while also increasing positive social interaction between learners.
“The use of technology, which has become so pervasive, gives the learners a self-service setting that is robust and user-friendly to learning new concepts and to connect with each other. Ideally all schools and higher education institutions should have ICT infrastructure to support the school operationally and academically. ICT solutions can promote learner-teacher performance; improve learner-teacher interaction and provide blended learning channels,” he says.
Ntshinga encourages parents and teachers to assist learners in accessing ICT tools both at home and at school, especially during this time of preparing for prelims and final exams.
“Many learners love technology and use it to the fullest. With technology costs having reduced drastically over the years, parents and teachers should consider making use of these tools as they can improve grades, participation, knowledge and confidence.
“Most importantly, they can help make learning just a little bit more fun.”
Online retail gets real
After decades of experience in selling online, retailers still seek out the secret of reaching the digital consumer, writes ARTHUR GOLDSTUCK.
It’s been 23 years since the first pizza and the first bunch of flowers was sold online. One would think, after all this time, that retailers would know exactly what works, and exactly how the digital consumer thinks.
Yet, in shopping-mad South Africa, only 4% of adults regularly shop online. One could blame high data costs, low levels of tech-savviness, or lack of trust. However, that doesn’t explain why a population where more than a quarter of people have a debit or credit card and almost 40% of people use the Internet is staying away.
The new Online Retail in South Africa 2019 study, conducted by World Wide Worx with the support of Visa and Platinum Seed, reveals that growth is in fact healthy, but is still coming off a low base. This year, the total sale of retail products online is expected to pass the R14-billion mark, making up 1.4% of total retail.
This figure represents 25% growth over 2017, and comes after the same rate of growth was seen in 2017. At this rate, it is clear that online retail is going mainstream, driven by aggressive marketing, and new shopping channels like mobile shopping.
But it is equally clear that not all retailers are getting it right. According to the study, the unwillingness of business to reinvest revenue in developing their online presence is one of the main barriers to long-term success. Only one in five companies surveyed invested more than 20% of their online turnover back into their online store. Over half invested less than 10% back.
On the surface, the industry looks healthy, as a surprisingly high 71% of online retailers surveyed say they are profitable. But this brings to mind the early days of Amazon.com, in 1996, when founder Jeff Bezos was asked when it would become profitable.
He declared that it would not be profitable for at least another five years. And if it did, he said, it would be in big trouble. He meant that it was so important for long-term sustainability that Amazon reinvest all its revenues in customer systems, that it could not afford to look for short-term profits.
According to the South African study, the single most critical factor in the success of online retail activities is customer service. A vast majority, 98% of respondents, regarded it as important. This positions customer service as the very heart of online retail. For Amazon, investment back into systems that would streamline customer service became the key to the world’s digital wallets.
In South Africa online still make up a small proportion of overall retail, but for the first time we see the promise of a broader range of businesses in terms of category, size, turnover and employee numbers. This is a sign that our local market is beginning to mature.
Clothing and apparel is the fastest growing sector, but is also the sector with the highest turnover of businesses. It illustrates the dangers of a low barrier to entry: the survival rate of online stores in this sector is probably directly opposite to the ease of setting up an online apparel store.
A fast-growing category that was fairly low on the agenda in the past, alcohol, tobacco and vaping, has benefited from the increased online supply of vapes, juices and accessories. It also suggests that smoking bans, and the change in the legal status of marijuana during the survey, may have boosted demand.
In the coming weeks, we can expect online retail to fall under the spotlight as never before. Black Friday, a shopping tradition imported “wholesale” from the United States, is expected to become the biggest online shopping day of the year in South Africa, as it is in the USA.
Initially, it was just a gimmick in South Africa, attempting to cash in on what was a purely American tradition of insane sales on the Friday after Thanksgiving Day, which occurs on the third Thursday of November every year. It is followed by Cyber Monday, making the entire weekend one of major promotions and great bargains.
It has grown every year in South Africa since its first introduction about six years ago, and last year it broke into the mainstream, with numerous high profile retailers embracing it, and many consumers experiencing it for the first time.
It is now positioned as the prime bargain day of the year for consumers, and many wait in anticipation for it, as they do in the USA. Along with Cyber Monday, it provides an excuse for retailers to go all out in their marketing, and for consumers to storm the display shelves or web pages. South African shoppers, clearly, are easily enticed by bargains.
Word of mouth around Black Friday has also grown massively in the past two years, driven by both media and shoppers who have found ridiculous bargains. As news spreads that the most ridiculous of the bargains are to be had online, even those who were reticent of digital shopping will be tempted to convert.
The Online Retail in SA 2019 report has shown over the years that, as people become more experienced in using the Internet, their propensity to shop online increases. This is part of the World Wide Worx model known as the Digital Participation Curve. The key missing factor in the Curve is that most retailers do not know how to convert that propensity into actual online shopping behaviour. Black Friday will be one of the keys to conversion.
Carry on reading to find out about the online retailers of the year.
Reliable satellite Internet?
MzansiSat, a satellite-Internet business, aims to beam Internet connections to places in South Africa which don’t have access to cabled and mobile network infrastructure, writes BRYAN TURNER.
Stellenbosch-based MzansiSat promises to provide cheap wholesale Internet to Internet Service Providers for as little as R25 per Gigabyte. Providers who offer more expensive Internet services could benefit greatly from partnering with MzansiSat, says the company.
“Using MzansiSat, we hope that we can carry over cost-savings benefits to the consumer,” says Victor Stephanopoli, MzansiSat chief operating officer.
The company, which has been spun off from StellSat, has been looking to increase its investor portfolio while it waits for spectrum approval. The additional investment will allow MzansiSat’s satellite to operate in more regions across Africa.
The MzansiSat satellite is being built by Thales Alenia Space, a French company which is also acting as technical partner to MzansiSat. In addition to building the satellite, Thales Alenia Space will also be assisting MzansiSat in coordinating the launch. The company intends to launch the satellite into the 56°E orbital slot in a geostationary orbit, which enables communication almost anywhere in Africa. The launch is expected to happen in 2022.
The satellite will have 76 transponders, 48 of which will be Ku-band and 28 C-band. Ku-band is all about high-speed performance, while C-band deals with weather-resistance. The design intention is for customers of MzansiSat to choose between very cheap, reliable data and very fast, power-efficient data.
C-band is an older technology, which makes bandwidth cheaper and almost never affected by rain but requires bigger dishes and slower bandwidth compared to Ku-band connections. On the other hand, Ku-band is faster, experiences less microwave interference, and requires less power to run – but is less reliable with bad weather conditions.
MzansiSat’s potential military applications are significant, due to the nature of the military being mobile and possibly in remote areas without connectivity. Connectivity everywhere would be potentially be life-saving.
Consumers in remote areas will benefit, even though satellite is higher in latency than fibre and LTE connections. While this level of latency is high (a fifth of a second in theory), satellite connections are still adequate for browsing the Internet and watching online content.
The Internet of Things (IoT) may see the benefits of satellite Internet before consumers do. The applications of IoT in agriculture are vast, from hydration sensors to soil nutrient testers, and can be realised with an Internet connection which is available in a remote area.
Stephanopoli says that e-learning in remote areas can also benefit from MzansiSat’s presence, as many school resources are becoming readily available online.
“Through our network, the learning experience can be beamed into classrooms across the country to substitute or complement local resources within the South African schooling system.”